Fòco is the final chapter in the quadrilogy of elements that, over the years, Archiproducts has explored together with Studiopepe through a curatorial journey inspired by Earth, Water, and Air. Following the immersive experiences of the past three editions, the Archiproducts Milano design experience now draws inspiration from Fire—both a primordial and symbolic element, interpreted through an interior design project built on contrasts, tensions, and harmonies.

In the new Fòco project, the vision of Studiopepe founders Arianna Lelli Mami and Chiara Di Pinto—who have shared a passion for materials for over twenty years, alongside a multidisciplinary approach where poetry and rigor coexist—takes shape in a layered, accent-driven set-up where materials, light, and forms engage in a continuous dialogue.

FÒCO Living Notes by Studiopepe is the Archiproducts Milano 2026 project.
The Design experience is powered by Samsung – a global leader in innovation and climate solutions for both residential and commercial spaces. With its exclusive WindFree™ air conditioning technology, Samsung delivers maximum comfort without direct airflow. Thousands of micro-holes gently and evenly disperse air, eliminating cold drafts and enveloping the environment in total comfort. A special installation where design and technology converge, transforming the interior project into a unique, connected experience, enhanced by the presence of the new WindFree Première+ system — an icon of Comfort and Connectivity. A new design conceived to stand out.
Developed in collaboration with over 50 international brands, the new setup will be officially unveiled during Milano Design Week. As always, join us at Via Tortona 31.

Archiproducts Milano 2026, the concept

FÒCO Living notes by Studiopepe is a new sensory experience where the natural element becomes a force of transformation for matter, as well as a lens through which to interpret space, materials, and relationships.

Around fire, a community of individuals, connections, and visions comes together. This inspired the idea of creating neutral environments defined by warm materials and tones, intimate spaces, soft lighting, and focal points—enriched by touches of color in a play of harmonies and contrasts where the natural element is both creative inspiration and a way of inhabiting space and observing people.

“Fire is a creative spark and, at the same time, a point of human aggregation. It activates the project, but also defines a center, a point of focus. It is an energy that becomes a perspective on things: a way of observing space and the relationships within it,” Studiopepe

Fòco is an interior project with multiple identities, bringing together different brands and products within a unified narrative. It is conceived as an environment designed to inspire the research and selection work of architects and professionals, where every element contributes to building a coherent yet never univocal vision. In this sense, Living notes becomes the key to reading the project: spatial annotations, design traces, and suggestions that turn the interior into a living tool to be experienced and interpreted.

“Like the remarkable projects of previous editions, Fòco stands out as a unique interior design project within Design Week. It brings together a major studio, a leading platform, and an extraordinary selection of international brands—to create relationships between different brands and products, languages and visions, space and design. And to offer architects and professionals a concrete reference for their research and product specification work,” Enzo Maiorano, Chief Creative Officer, Archiproducts

Warm Tones and Material Textures

If the atmosphere in the Aria project was surreal and almost otherworldly, the new set-up unfolds as an intimate space where the natural element leaves its mark through warm, intense, burnished tones, tactile textures, and focal points.

Never overtly bold, yet always balanced, red appears as a subtle presence in multiple shades. The palette moves from delicate amber tones—from the glass of Vetreria Vistosi lamps to the AYTM metal bench—to terracotta hues in Sprech fabrics framing the first-floor outdoor space and in the textured lamps by Hind Rabii. It then deepens into richer burgundy tones, recurring across nearly all spaces in varying intensities: from Alcantara surfaces to Opinion Ciatti indoor e outdoor furnishings enhanced by red maple trees, the Aluvy sideboard, Photowall wallpaper, the Mute Pod, the oxide red of the Ofyr brazier, the “wine red” metal of the Arkine kitchen block, and Morica furnishings in Marsala red.

Within the project’s visual narrative, red intensifies in occasional deep bordeaux accents before darkening into burnished tones—seen in the dark bronze gradients of Arte Veneziana glass furnishings—and into black, with the Desalto Maxi Clay in lava stone, Parla furnishings in black ash, the Terzofoco console in dark earth with a lava stone top, and the American walnut of the Geberit vanity unit.

Contrasts, Accents, and Layering

In Archiproducts Milano’s 2026 project, fire is a silent presence, its transformative power expressed through accents, contrasts, and layers. Neutral tones, tactile textures, and soft lighting are paired with glossy finishes, while metals and oxidized glass allude to material transformation.

Set within a neutral-toned space, the “smoked iron” oxidized metal paneling by Da Prà, paired with the central La Nordica electric fireplace, interacts with contrasting furnishings. These include the Pistore Marmi table with its irregular, organic forms in “ombra di Caravaggio” marble, Nicoline upholstered pieces in rosewood-red Alcantara, and metallic accents from Køge coffee tables.

The Abet Laminati metal wall, warming the first-floor corridor, opens into two large geometric niches in deep red tones, enhanced by soft lighting that creates a welcoming atmosphere.

Metal also appears in Kriskadecor chain curtains in a delicate amethyst shade, in the finish of the Höfats brazier, in the “Peltro” paneling by Ronda Design, in the dark-toned DGA pendant lamp by Draw Studio, in the 3M films used for the 3M Capsule installation, and in the reflective metal curtain by Alcantara that brings movement to the space.

An Immersive Experience in the Listening Room

In one of the upstairs rooms, a combination of contrasting elements—burgundy Mogu sound-absorbing wall coverings, neutral furnishings by Roolf Living, and the warm, diffused light of handmade wall lamps by Japanese designer Shintaro Kono—creates a preliminary listening space, inviting visitors to pause before entering the adjacent Listening Room, the core of the Archiproducts Milano 2026 immersive experience.

Here, the space is illuminated by a striking suspended Dresswall grid reflected on glossy burgundy walls finished with Sikkens, defining the focal point. Beneath it, the designers conceived a “conversation pit”: a central lounge furnished by NORR11, featuring a custom Sonos sound system and Leica technology for a cinematic effect projected onto Dresswall Lights wall panels—forming the heart of the room and creating a niche-like setting that encourages intimate social interaction.

A play of light and shadow adds depth and movement: six circular Il Fanale wall lamps in burnished metal are placed on the glossy walls, while a sculptural lighting system by Luceplan completes the space—a warm, welcoming environment designed for gathering and conversation.

Thanks to the installation curated by the students of the Master’s Program in Creative Media Production at NABA, Nuova Accademia di Belle Arti, video and sound will guide visitors through an immersive experience within the Listening Room. Here, the natural element is interpreted as a transformative and dynamic force, capable of altering perception and leaving traces both in the viewer’s gaze and in image-capturing devices, through phenomena such as retinal persistence, double exposure, and image distortion. The experience will be enriched by interactive audiovisual performances during Design Week. The installation will remain permanent and open to visitors throughout 2026.

Samsung, Main Partner of Archiproducts Milano 2026

At Archiproducts Milano, optimal climate comfort is ensured by Samsung solutions. Once again participating as Main Partner, Samsung reinforces its long-standing strategic collaboration with Archiproducts, centered on innovation, comfort, technology, and design. Cassetta 360—an iconic product from the Climate Solutions line—and WindFree™ technology — featuring thousands of micro-holes that diffuse air evenly without direct airflow — provide an immersive experience of contemporary comfort at Via Tortona 31. Following last year’s highly appreciated immersive installation in the outdoor area of the showroom, “The Gentle Room” becomes an integral part of the new setup curated by Studiopepe.

A dedicated space where the latest flagship product from the WindFree™ range, Première+, interacts with solutions and furnishings from the other Brands selected for “Fòco. Living Notes,” creating a refined and balanced dialogue between comfort, technology, and Design. Samsung also plays a leading role in both cooling and heating solutions: alongside WindFree™ and Cassetta 360, ClimateHub is featured as part of the EHS heat pump systems.
With WindFree Première+, its latest innovation for residential spaces, Samsung takes climate comfort to the next level, combining innovation, AI, and design. This air conditioner represents a further evolution of Samsung’s unique, patented WindFree technology, delivering an unprecedented comfort experience, avoiding uncomfortable direct airflow and making it suitable even for more sensitive environments such as bedrooms or offices.

In addition to ensuring an even air distribution through thousands of micro-holes, without direct airflow, WindFree Première+ features a sophisticated design defined by clean lines and a tactile finish, making it perfectly suited to contemporary interiors. The two new color options further enhance its role as a true design element, seamlessly integrating into and elevating any space. Samsung’s technological core is further expressed through advanced AI features designed to optimize personalized comfort and energy efficiency, significantly enhancing the overall user experience.

The BTicino Smart Apartment

In a completely renewed format, the BTicino Smart Apartment opens its doors to visitors of Archiproducts Milano 2026, offering the experience of a true smart home. Lighting, automation, sockets, temperature, and video entry systems can be controlled on-site or remotely via app or through Amazon, Google, and Apple voice assistants.

An intuitive technology that, in just a few simple steps, allows a traditional system to be transformed into a smart one—without structural work and without changing standard installation habits.

Main Partner
Samsung WindFree

Furniture
Alcarol, ALUVY, Arkine, Arte Veneziana, AYTM, Berlin Acoustics, Desalto, Foster, Geberit, Hi-Retail, Køge, Morica Design, Mute, Newform, Nicoline, NORR11, Opinion Ciatti, Parla, Pistore Marmi, Roca, Ronda Design, Roolf Living, Scappini Home, Terzofoco

Lighting
DGA, Hind Rabii, Il Fanale, Luceplan, LUCIFERO’S – ArchiTech Lighting, Shintaro Kono, Terzani, Vetreria Vistosi

Outdoor
OFYR, Sprech, Umbrosa, WAREMA

Finishes, Materials & Architecture
051 element, 3M, Abet Laminati, Ademi, ARQ Luxury Extinguishers, Da Prà, Dooor, Dresswall, EKU, Eterno Ivica, Gerflor, Höfats, Kriskadecor, La Nordica-Extraflame, Material Bank, Materica, Menaballi, Mogu, Radici, SCIROCCO H, Sikkens

Textile & Wallpaper
Alcantara, Murals, Photowall, Tendagi®

Tech
BTicino, Dimensione3, Leica, Samsung Audio-Video, Samsung Climate Solutions, Samsung Home Appliances, Sonos

Decor
Agave, Geelli, InkPoster, Ionnyk, Lusent35, SoldiDesign, Systemtronic

Clothing Design
RRD – Roberto Ricci Designs

Wine
Oltrenero

Fragrance
Culti Milano

Institutional
NABA, Nuova Accademia di Belle Arti

In Partnership with
Milano Design Week

About Archiproducts
With over one million products, more than 3,500 Brand partners and 3.7 million registered users, Archiproducts is the global source for Architecture and Design. Thousands of Professionals, Companies, and private users from all over the world choose Archiproducts to find inspiration, search catalogs, and discover Design products of the most important international Brands. Archiproducts Milano is the Archiproducts hub in Via Tortona 31, Milano. A space of Design Experience that welcomes Architects and Interior Designers in search of inspiration and new solutions for their projects. Every year, a new setup, an interior studio, and 100 Brands worldwide. Every day, product launches, temporary showrooms, pop-up shops, press conferences, installations, workshops, exhibitions, and meetings. An inspirational place full of life, where Design and Architecture interact with overlapping worlds such as fashion, tourism, sport, food, and other creative industries.
Archiproducts is part of Mondadori Digital.