Starting this week Chi, the most read people magazine in Italy, is enriched with new exclusive signatures and personalities from the world of television, entertainment and information, with brand new columns and stories to discover.

The new features of Chi will be presented during the evening event, which will be attended by great guests and faces of entertainment, taking place on Thursday, October 1st at the Manzoni Theatre in Milan.

«Starting from this issue, our magazine changes: not so much in appearance, as in substance. Graphically, it remains what it has always been: elegant, colorful, with the most beautiful photos and the most current scoops. What changes, instead, is the narrative language. A language that must necessarily look to the future, while remaining within the tradition that in thirty years of life has made Chi not only a mirror of Italian society, but a brand that is now part of our daily lives. The celebrities you love will no longer be just images on a page, but voices that will speak directly to you. Prestigious signatures, famous personalities that you have come to know on television or on the pages of Chi, join our team, not to be interviewed, but to sit down and write with us, to curate columns, to make our pages even more alive and authentic», declared Massimo Borgnis, editor of Chi.

Among the prestigious signatures that enrich the magazine starting this week stand out:

• Cesara Buonamici, who curates the current affairs column «4 chiacchiere tra BuonAmici», an intimate and authoritative look at the events of the week;

• Antonella Clerici, with «Pensieri stupendi», dedicated to lifestyle, family and positive daily life;

• Alessia Marcuzzi, who enriches the magazine with «Sì, viaggiare», a visual diary among iconic destinations and style tips, which in the relaunch issue features London as the protagonist;

• Benedetta Rossi, with the column «Fatto in casa per Chi», focused on recipes and practical advice;

• Gianluigi Nuzzi, who signs the space «Segreti&Delitti», dedicated to in-depth analysis, from major crime cases to behind-the-scenes of investigations and the value of human storytelling;

• Dario Maltese, who meets the key personalities of entertainment and culture;

• Giuseppe Candela, who intensifies his presence on the magazine, pairing gossip tidbits with exclusive interviews with entertainment protagonists.

Among the magazine’s new features are also “Chi’s Novels”, a series of stories dedicated to all fans of the most beloved personalities in the entertainment world. The initiative retraces the lives, successes and lesser-known sides of the stars who have most influenced gossip and lifestyle in our country. After the stories of Belen Rodriguez, Stefano De Martino, Chiara Ferragni and Al Bano, in this week’s issue of Chi, a two-part monograph on Fedez, with all the behind-the-scenes details about his successes, his vulnerabilities and his rebirth.

MULTI-PLATFORM STORYTELLING GROWS

The new features of Chi are part of a continuously expanding multi-platform ecosystem that reaches a total audience of over 3 million contacts. The website www.chimagazine.it confirms itself as an essential point of reference in online entertainment information, with scoops, exclusive photos, behind-the-scenes details and previews of newsstand releases on the most beloved personalities.

The brand’s digital offer is completed by its presence on social platforms: among these, the Instagram account @chimagazineit stands out, which with nearly 900 thousand followers is the number one profile in Italy in the People/Vip segment, with a community that in August alone generated over 100 million views between scoops and exclusive behind-the-scenes content.

THE CELEBRATION EVENING AT THE MANZONI THEATRE IN MILAN

The new features and continuous evolution of Chi will be at the center of the exclusive invite-only event taking place on Thursday, October 1st at the Manzoni Theatre in Milan, which will see the participation of top clients, entrepreneurs and beloved entertainment faces. To celebrate this important milestone, the evening will be accompanied by an excellent gastronomic experience curated by Vicook, culminating in the cutting of a spectacular celebratory cake signed by Da Vittorio. Accompanying the toast will be Comte de Montaigne Champagne, an exclusive partner that has always supported Chi in its most significant events, and MARTINI, which will surprise guests with a selection of Spritz created specifically for the event. At the end of the evening, special gifts for guests signed by Dr Kleein, Lovrén and Velym Haute Parfumerie.

Chi thanks the prestigious partners who have chosen to support the magazine in creating this special evening and whose valuable contribution made this event possible:

• Comte de Montaigne Champagne, which confirms its historic collaboration with Chi by accompanying the evening’s toast, and MARTINI, which will delight guests with a selection of Spritz and classic cocktails created for the occasion;

• Vicook will curate an excellent gastronomic experience for the guests, and Da Vittorio will sign a spectacular celebratory cake;

• DR KLEEIN will gift event guests with a selection of beauty products, dedicated to skin care and beauty;

• Lovrén with a special makeup gift for guests;

• Velym Haute Parfumerie will be present with its “Discovery Sets” and an expert from the maison to guide each guest in choosing the ideal fragrance.

The advertising sales for Chi are managed by Piemme Spa, the exclusive advertising agency for Mondadori Media brands.