Italian Trade Agency (ITA) – New York Office has chosen GialloZafferano as editorial partner for Vinitaly.USA – the landmark event for Italian wine in the United States arrived at its third edition and for the first time in New York – for the ability of the food media brand to reach the American public and in particular the new generations, through original formats that tell the excellence of the Country, with over 70 million views.

«During Vinitaly.USA our kitchen puts itself at the service of wine to tell its story. We do it with new formats and choosing reliable voices, able to speak to different generations and to the American public», declares Gabriele Colasanto, CEO GialloZafferano USA Inc.

FIVE CHEFS, A STORY OF TASTE AT GOTHAM HALL

The participation of GialloZafferano at Vinitaly.USA started on October 25 at Gotham Hall in New York, where the brand collaborated on the menu of the authentic Italian aperitivo organized for the opening of the new edition of the event, reserved for operators, media, institutional partners and stakeholders of the wine sector. To interpret Italian cuisine, in collaboration with GialloZafferano, were five chefs – Alberto Marcolongo, Bilena Settepani, Silvia Barban, Alessandra Ciuffo and Riccardo Orfino – who created different gastronomic paths with sensitivity.

VINITALY.USA LIVE, FROM THE FAIR TO SOCIALS

On October 26 and 27 GialloZafferano featured as official media partner of Italian Trade Agency (ITA) for the event at Pier 36, with live production activities, showcooking and editorial coverage on its digital channels. The content was also published on GialloZafferano Loves Italy, the social profile dedicated to the international public, with particular attention to the US market. In the two days of the fair, GialloZafferano covered the event together with Ilaria Cappuccini, creator of Just.saywine: wine glasses, producers and encounters from Pier 36.

THE VIDEO SERIES | THE WINE REGIONS TOLD BY CHEFS AND CREATORS

Alongside the fair, GialloZafferano produces for GialloZafferano Loves Italy (@giallolovesitaly) a series of original video formats dedicated to the regions of Italian wine. Telling them are exceptional ambassadors, such as cook and creator Aurora Cavallo (Cooker Girl) and chefs Sebastian Fitarau and Roberto Valbuzzi: territory, recipes and pairings explained in a simple and rigorous way, to show what makes a quality wine.

About Vinitaly.USA Arrived at its third edition and for the first time in New York, after the first two years in Chicago, Vinitaly.USA is today the landmark event for Italian wine in the main non-EU export market of Made in Italy agri-food with about 300 exhibitors and 2,500 labels. The presence of GialloZafferano, with GialloZafferano USA Inc. operational from 2026, puts regional cuisine and editorial care at the service of Italian wine excellences in the reference market for internationalization.