GialloZafferano is once again taking centre stage at TuttoFood, the food industry’s leading trade fair, with a packed programme of events and content.

Throughout the event, the leading media brand for Italian cuisine will welcome visitors to the GZ Lounge: a new space designed to bring together the industry’s most important chefs, entrepreneurs, buyers and creators.

The event is an opportunity to share with your community, directly from TuttoFood, how food is increasingly becoming a powerful cultural tool for cohesion and connection, as well as a consumer good. This vision is in line with the Food Manifesto, the charter of values promoted by Fiere di Parma, which GialloZafferano embodies and promotes every day through its storytelling in Italy and internationally: from daily content to the video formats of Social TV – Mondadori Digital’s cross-brand ecosystem, which reaches over 21 million Italians every month via the web and social media platforms – right through to GialloZafferano USA, the new company through which the brand acts as an ambassador for Italian cuisine in the United States.

GIALLOZAFFERANO LOUNGE: EXPERIENCES AND SOCIAL MEDIA CONTENT
The GZ Lounge is the operational base for GialloZafferano and its team at TuttoFood. It is located in the centre of Corso Italia, the main street of Rho Fiera Milano. Its hospitality area is dedicated to meetings with buyers, trade professionals and industry experts: a welcoming space, designed to allow visitors to take a break from the hustle and bustle of the exhibition and relax. Food is always the focus there thanks to the guests, creators and chefs from Zenzero Talent Agency– Mondadori Digital’s specialist food agency – who will be bringing all the exhibition halls to life with cooking demonstrations and interviews.

FOUR DAYS OF CONTENT
One of the new features GialloZafferano is bringing to TuttoFood this year is the “Food Clip” video format: short social media clips filmed directly at the stands, in which the brand’s creators meet entrepreneurs, buyers and producers attending the fair. Straightforward questions, honest answers and no script, giving the public a vivid insight into what is happening in the global food industry. Lulù Gargari, GialloZafferano’s brand ambassador in Italy and a talent at Zenzero Talent Agency, will also be there as an interviewer, engaging guests at the GZ Lounge with questions and activities. The short videos will be posted in real time on GialloZafferano’s social media channels, reaching a community of over 72 million followers.

Every day in the GZ Lounge begins with Il Caffè del Buongiorno courtesy of Caffè Verzì, followed by live cooking demonstrations and tasting experiences featuring the talent from GialloZafferano and the brand partners at the fair. Sebastian Fitarau – resident chef atGialloZafferano and creator at Zenzero Talent Agency – along with Daniele Rossi, Rosy Chin and Luisa Orizio – chefs and creators at Zenzero Talent Agency – are bringing their culinary flair to the Lounge and showcasing their style in the Deliziosa, Mulino Caputo and Olio Coricelli pavilions. The programme is rounded off each day with tasting experiences hosted by our partner brands and Cantine Paolini. The combination of a relaxed atmosphere and spectacular cuisine has made GZ Lounge, as early as 2025, a key space at the trade fair for food industry and communication professionals.

The communications project has been developed with the support of the Sales, Marketing & Integrated Media Solutions Department at the Mediaset Group.

GialloZafferano is the leading Italian food media platform both in Italy and internationally: with a global following of 72 million and over 500 million video views generated outside Italy in 2025, it is the go-to digital destination for anyone wishing to showcase Italian cuisine to the world.

Zenzero Talent Agency, the agency that exclusively manages the top food creators on the Italian digital scene, has over 43 million followers across 30 creators in Italy and the US.