Mondadori Digital announces the launch of GialloZafferano USA Inc., a US-based company dedicated to producing food and wine content and initiatives for the American market, building on the experience of Italy’s number one food media brand and one of the most followed globally.

This is not a beginning, but the next step in a journey that started in 2022, when GialloZafferano began operating in the United States with an English-language website, a strong international social media fanbase and a dedicated production studio in New York. From the outset, the project has partnered with leading Italian brands investing in the US market, including Consorzio Tutela Grana Padano, Mulino Bianco, La Piadineria and Mulino Caputo.

With the launch of GialloZafferano USA Inc., the brand is giving its US operations a permanent structure, positioning itself as a fully established partner capable of operating in the American market with the strength and consistency of a structured player.

“What we have built over the past three years in New York is just the starting point for even more ambitious goals,” said Andrea Santagata, Chief Executive Officer of Mondadori Digital. “GialloZafferano USA Inc. is not a statement of intent, but tangible proof of how strongly we believe in the American market, which is of strategic importance for Italian companies. The US has welcomed us with enthusiasm, and we are committed to investing even further, with the aim of becoming ambassadors of Italian cuisine in the United States,” Santagata concluded.

CASAGIALLO: THE PRODUCTION HUB IN NEW YORK

Located in Williamsburg, overlooking New York’s three iconic bridges, CasaGiallo is GialloZafferano’s US production house: a creative space and studio hosting Italian and American chefs and creators, live cooking shows and branded activations. It is here that content showcasing Italian and Italian-American cuisine for US audiences is produced, using an increasingly authentic and refined tone of voice. Over three years of on-the-ground activity, campaigns produced at CasaGiallo have reached more than three million Americans per campaign.

A STRATEGIC ASSET FOR ITALIAN COMPANIES IN THE US

GialloZafferano USA Inc. positions itself as a practical gateway for Italian companies seeking access to the US market. With 72 million global followers and a rapidly growing American community, GialloZafferano offers Italian brands an integrated digital and physical hub through which to engage US consumers with credibility and consistency.

Its long-standing institutional partnership across multiple projects with the Ministry of Foreign Affairs and International Cooperation and the Italian Trade Agency (ITA) in New York, further confirm GialloZafferano’s role not only as a media brand, but as part of Italy’s broader country system supporting companies looking to expand internationally, particularly in the United States.

Its established presence at the Summer Fancy Food Show, the leading food trade fair in the US, where GialloZafferano returns for the fourth consecutive year, including as media partner of Universal Marketing, exclusive organiser of the Italian Pavilion at the show, is further proof of its position as a reference point for promoting Made in Italy in the food sector. For the 2026 edition (New York, 28–30 June), GialloZafferano will bring to the Javits Center, in collaboration with Zenzero Talent Agency, a team of leading chefs and top creators, who will take part in live formats and produce original content dedicated to partner brands, reinforcing its role as a bridge between Italian agri-food excellence and the US market.

GialloZafferano’s US-based project is coordinated by Gabriele Colasanto, Food Area Brand Director at Mondadori Digital and CEO of GialloZafferano USA Inc.

GialloZafferano is the leading Italian food media brand both nationally and internationally: with a global fanbase of 72 million followers and more than 500 million video views generated outside Italy in 2025, it is the primary digital reference point for showcasing Italian cuisine around the world.