It concluded with an extraordinary outcome and huge public turnout, the second edition of Il Festival dello Spettacolo, the long weekend that between Friday 6 and Sunday 8 November brought to life the over 10,000 sqm of Superstudio Più in Milan in via Tortona. A true public triumph with 18,000 attendees, after the success of last year, which confirms and consolidates the event as the absolute benchmark appointment for lovers of television, music, and cinema, born from the expertise of TV Sorrisi e Canzoni, which has always been an indispensable point of reference for the entertainment world.

Over 120 major protagonists from the world of entertainment and more than 80 events including interviews, masterclasses, showcases, and previews filled the three official stages of the event — Sorrisi Arena, Sorrisi Stage, and Sorrisi Club — offering visitors a continuous immersive experience and bridging the distance between artists and the audience. The Telegatti awarded as a surprise to the guests of the event were as many as 27.

Amid overwhelming enthusiasm, selfies, and meet & greet sessions, the public animated every space of Superstudio Più, transforming into the absolute co-star of the event. Kicking off the festival on Friday was the ribbon-cutting ceremony with Gerry Scotti together with the deputy director of TV Sorrisi e Canzoni Ezio Genghini, the Councillor for Culture of the Municipality of Milan Tommaso Sacchi, and the Chief Executive Officer of Mondadori Media Carlo Mandelli, followed on stage by the acclaimed Samira Lui. On Friday early afternoon, then, the long-awaited appearance of the Artistic Director of the Sanremo Festival Stefano De Martino, who took the stage to talk about the first insights into his Sanremo and the preparation ahead of February.

The public was able to experience the emotions of entertainment up close thanks to a rich roster of guests, icons of television, journalism, cinema, and music. Among the key moments that marked this edition were the meeting with Alberto Angela and his previews of upcoming specials airing soon; the career celebration of Antonella Clerici; Carlo Conti with the concept of “carlocontismo”, evoked by Stefano De Martino the day before on the stage of the Festival Dello Spettacolo; the “rock” interview with Gianna Nannini; the crowd of fans arrived from all over Italy (and beyond) for Can Yaman; the historic covers of Tv Sorrisi e Canzoni narrated by Paolo Bonolis; the photo interview of Selvaggia Lucarelli; the karaoke of the most beloved cartoon theme songs with Cristina D’Avena; the acting test on stage for some fans together with the cast of Un Posto Al Sole; the chat enriched by the piano and vocal performance of Noemi.

Not to forget the meetings with all the small screen stars who attended the Festival: Caterina Balivo, Giusi Battaglia, Alberto Brandi with Monica Bertini and the cast of Pressing, Maccio Capatonda, Fabio Caressa and Beppe Bergomi with Giorgia Cenni, Gian Marco Chiocci, Eleonora Daniele, Andrea Delogu, Elisa True Crime, Gianluca Gazzoli, Raffaella Griggi, Riccardo Iacona, Vanessa Incontrada, Milo Infante, Pino Insegno, Elettra Lamborghini, Diletta Leotta, Gigi Marzullo, Alberto Matano, Mr. Oro, Luca Pappagallo, Luca and Daniela Sardella, Geronimo and Tea Stilton, Giovanni Vernia and creators LucaKe, Diletta Secco, and Cookwithfez. And then the judges of MasterChef Italia (Bruno Barbieri, Antonino Cannavacciuolo, and Giorgio Locatelli) and the judges of X Factor (Francesco Gabbani, Irama, Jake La Furia, and Paola Iezzi), who closed the first day of the Festival with a crowded crowd.

Great enthusiasm and queues to participate in the numerous interactive experiences and workshops that allowed the public to step inside TV’s most loved formats: from the pastry workshops of Bake Off Italia with Ernst Knam and Brenda Lodigiani (and some of the stars of Bake Off Celebrity Edition: Blasco Pulieri, Federico Basso, and Valeria Graci) to live appraisals of Cash or Trash with Paolo Conticini and Dr. Alessandro Rosa, passing through real estate consulting from Casa a Prima Vista, appraisals of the most curious inventions with Gabriele Corsi and Giorgio Mastrota for Buy It Now – Mai Più Senza, the dynamics of Matrimonio a Prima Vista with experts Nada Loffredi and Giulia Davanzante and Primo Appuntamento with the complicity of king of hearts Flavio Montrucchio, up to acting and hosting tests on stage for fans of Un Posto al Sole and La Domenica Sportiva and the Evaluation Test of Il Collegio with Prof. Maggi and Prof.ssa Petolicchio. Plus, the highly appreciated meetings with the cast of Cortesie per gli Ospiti (Roberto Valbuzzi and Tommaso Zorzi), with some of the stars of The Traitors – Italia 2 (Pasquale La Rocca, Filippo Magnini, Giorgia Palmas, and Giulia Salemi) and with the cast of La Domenica Sportiva (Simona Rolandi, Alberto Rimedio, Andrea Stramaccioni, Lele Adani, Alessandro Antinelli, Alessandra D’Angiò). Finally, the Food Truck of Food Network which offered live entertainment moments, culinary proposals, and book signings together with Luca Pappagallo, Giusi Battaglia, Roberto Valbuzzi, Ernst Knam.

Extraordinary success also for the musical spaces with performances by Malika Ayane and Jerry Calà and meetings with Annalisa, Sal Da Vinci, i Pooh, and Riccardo Zanotti of Pinguini Tattici Nucleari. Music was also the absolute protagonist of the day-endings on Saturday and Sunday, with unmissable showcases signed by Samurai Jay and Gabry Ponte, who had the entire Sorrisi Arena dancing with an impactful performance that the audience won’t forget.

For cinema and fiction, finally, enthusiasts were able to attend meetings with stars of the big and small screen: Marco Bocci, Francesca Chillemi, Christian De Sica, Ficarra & Picone, Andrea Lattanzi, Serena Rossi, Claudio Santamaria, Pierpaolo Spollon, together with actors of the beloved soap Il Paradiso delle Signore.

And then the Telegatti! The famous and coveted colored statuettes — in their yellow, blue, and fuchsia shades — in this edition were awarded to: Alberto Angela, Caterina Balivo, Bruno Barbieri, Paolo Bonolis, Jerry Calà, Antonino Cannavacciuolo, Gian Marco Chiocci, Carlo Conti, Sal Da Vinci, Stefano De Martino, Christian De Sica, Francesco Gabbani, Gianluca Gazzoli, Paola Iezzi, Vanessa Incontrada, Pino Insegno, Irama, Jake La Furia, Giorgio Locatelli, Alberto Matano, Gianna Nannini, Gabry Ponte, Serena Rossi, Pierpaolo Spollon, Can Yaman, GialappaShow, Un Posto Al Sole.

“We close this second edition with immense joy and a result that exceeds all expectations. Seeing Superstudio Più so alive, crossed by families, young people, enthusiasts, and all our great guests, is proof that the desire to share live entertainment magic is stronger than ever. We offered a transversal, inclusive program full of surprises, and the warmth of the audience confirms that Il Festival dello Spettacolo is by now an unmissable point of reference. A special thanks goes to all protagonists, partners, and the extraordinary team that made all this possible”, stated Ezio Genghini, Deputy Director of TV Sorrisi e Canzoni.

The success of the second edition of Il Festival dello Spettacolo is also social: in the 3 days of the Festival alone, on Meta social media (FB and IG) and TikTok at least 4 million users were reached with 5 million video views and a total of 8 million overall views across all produced content (posts, videos, stories).

MUSIC CONTESTS AND FILM COMPETITIONS FOR NEW TALENTS

Fundamental space was reserved for young talents and new languages. During Sunday 8 November, winners of the third edition of the Vertical Music Contest were announced, a multimedia project realized in collaboration with Interproject, created to enhance unreleased tracks through vertical video language. Jurors Alessandro Giulianelli of FIMI, Caterina Surace of Assomusica, Renato Tanchis of ADA Music, and Marco Caspani of Ticketmaster selected among the 5 finalist artists Sofi who, with the song Non mi salvare, won a distribution contract with ADA Music Italy. Furthermore, Sofi will enter the talent development project Ticketmaster New Music, an editorial project by Ticketmaster dedicated to discovery, support, and promotion of new emerging talents on the music scene. The Doubles with the song Primavera sulla luna, instead, won the critics’ award.

Regarding the First Film Competition of Il Festival dello Spettacolo – where 21 works were selected and screened during the festival – in the Frame Stories section dedicated to short films, recognition for best direction was awarded to Daniele Zanardi for Kamera, “For the audacity and originality of a radical staging that adopts the alienating and unreleased subjective perspective of a plate in a restaurant. With rigorous black and white direction and millimetric visual rhythm, Daniele Zanardi builds a refined metacinematic and conceptual game: a satirical comedy that challenges the protagonist’s certainties and transforms the camera’s gaze into pure theatrical and philosophical device”.

The award for best short film went to Tre storie by Federico Caponera and Leopoldo Medugno, a work that also saw Carmen Martone triumph as best actress “For an intense, restrained interpretation of extraordinary emotional strength, capable of embodying Clara’s dignity and determination. Through authentic acting and gazes full of truth, it restores the complexity of a woman who chooses not to bend to an already written fate, transforming fragility into proud civil resistance”.

For the Docu Horizon section, the award for best documentary was won by The Madmen Coach by Carlo Liberatore “For the ethical intensity and admirable delicacy of gaze with which it documents the adventure of the first Senegalese national football team for people with mental health issues towards the international challenge in Rome. Carlo Liberatore transcends sports reporting to achieve a deep human and social investigation: a collective narrative that breaks down stigma and prejudice through the community joy of playing, reminding us of the universal value of sport as care, redemption, and territory of freedom”.

For the Opera Next section, the title of best feature film was awarded to Sindone C14 by Antonello Belluco, with Raoul Bova, Francesco Arca, and Melissa Satta who took the stage to collect the prestigious Sorrisi Award.

See you in 2027 with the third edition of Il Festival dello Spettacolo!

PARTNERS

The success of the event was made possible thanks to synergy with partners of excellence who chose to stand alongside the brand in this adventure.

Edison Energia – Company of the Edison Group active in the sale of electricity and gas to families and businesses, Wi-Fi connection, and value-added services to residential customers – took part in the Festival with the Energy Café, a new concept store expressing customer proximity in an informal setting where attendees could enjoy a coffee, meet artists, and share stories of energy, innovation, and solidarity.

DR Automobiles Groupe – official car of the Festival – provided a fleet of vehicles to accompany the protagonists onto the event’s carpet. During the days of the Festival, the new DR 6 Collection HEV was exhibited.

JOICO was the official hairstyle partner, present in the backstage available to artists before going on stage.

LaboratorioN14 – Italian brand specialized in professional cosmetics and make-up Made in Italy – was official make-up partner of the Festival.

ActionAid – this year again renewed its partnership as Official Charity Partner of the Festival, confirming the commitment of TV Sorrisi e Canzoni alongside ActionAid in promoting and protecting rights, in particular children’s right to education in Italy and worldwide. All Festival participants were able to contribute by choosing to add a donation of 2 euros when purchasing their ticket on Ticketmaster, to directly support ActionAid projects.

COMTE DE MONTAIGNE offered champagne in the backstage at its dedicated station to all artists who then signed a collectible mathusalem.

LAVORATTI, for the second edition alongside TV Sorrisi e Canzoni, participated with a corner where it was possible to taste its fantastic chocolate.

Festival furnishings were powered by:

DÀMEDA took care of backstage furnishings with armchairs, sofas, and design coffee tables featuring ZAFFERANO lamps.

PERDORMIRE took care of the Off Stage space furnishings with poufs and relax areas that hosted the public between appointments.

STUDIO PISK curated the aesthetic setup of the spaces.

Il Festival dello Spettacolo also enjoyed the patronage of the Municipality of Milan with the presence of the Councillor for Culture Tommaso Sacchi at the opening of the Festival, thanks to the cultural value this event brings to the city.

R101 was Official Radio Partner of the project. Special thanks to Rebecca Staffelli for her participation.

Rai had a dedicated space for meet&greets “Casa Rai” with the protagonists of the Festival.

SIAE – Società Italiana degli Autori ed Editori and Ticketmaster (official ticketing platform of the Festival) confirmed themselves as partners of the project.

TikTok was Official Entertainment Partner. The TikTok profile of TV Sorrisi e Canzoni (@tvsorrisi) hosted coverage of the Festival and its behind-the-scenes.

The broadcasters that took part in the event include Mediaset, RAI, Sky, Netflix, Skydance Corporation, Medusa, Rainbow, and Zero Distribution.

TV Sorrisi e Canzoni is the Mondadori Group brand benchmark for tv and entertainment lovers reaching every month 2.6 million readers (source Audipress 2025/I), 4.1 million website users (source Audiweb April 25), and 1.15 million fans (source social insights IG, FB, TikTok, X, YouTube) thanks to a multichannel system spanning from magazine to website, social media, up to events and collateral products.

R101 Owned by RadioMediaset – premier national radio Group by listenership which also includes Radio 105, Virgin Radio, Radio Monte Carlo, Radio Subasio, and Radio Norba – R101 is the family radio, the kind, welcoming, and open radio, where entertainment is not just leisure, but a constant invitation to feel part of a lively and inclusive community. The broadcaster is characterized by its authority in the musical field. R101 is the radio playing the most beautiful songs, Italian and international, from yesterday and today. The world of R101 represents a true integrated system placing music and entertainment at the center, aiming to intercept any listening desire from the audience across different touch points (radio, TV channel 67 of digital terrestrial, digital, social, events).

Superstudio Più, in the heart of Milan’s Tortona District, is the symbolic space of Superstudio Events: here, 26 years ago, Milan Design Week was launched and since then its 10,000 sqm have hosted major design, fashion, and culture appointments, confirming itself as an unmissable destination for companies and international audiences. A leading brand in events, Superstudio Events hosts annually over 200 appointments and more than 800,000 visitors across its venues in Milan, totaling over 33,000 sqm, and in New York, with a new venue in the heart of Manhattan. Conventions and congresses, fashion shows, trade fairs, and gala dinners complete an offering uniting two international cities.

Ticketmaster is the world leader in live event ticketing, managing over 500 million transactions annually across 37 countries. Thanks to exclusive partnerships with thousands of venues, artists, sports leagues, performing arts, and theater tours, it delivers unparalleled live experiences to millions of fans at the largest events worldwide. It is part of Live Nation Entertainment. All scheduled appointments and activities on ticketmaster.it.

SIAE is a non-profit collective management organization protecting the creative work of 125,000 authors and publishers of Music, Cinema, Theater, RadioTV and Online works, Opera and Ballet, Literary Works and Visual Arts registered with the Society, collecting and distributing to them copyright royalties derived from work utilization. Founded on April 23, 1882 in Milan by an assembly of writers, musicians, playwrights, and publishers, including Giuseppe Verdi, Giosuè Carducci, Francesco De Sanctis, and Edmondo De Amicis, for over 140 years the Italian Society of Authors and Publishers has protected and enhanced creativity and intellectual works, and today is the sixth collecting society worldwide by copyright revenue.

TikTok is the leading destination for mobile short-form video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

ActionAid is the independent international organization that for over 50 years has worked alongside communities to fight poverty, inequalities, and injustices, promoting human rights and building sustainable change pathways. Present in over 70 countries, it operates in Italy through projects and campaigns dedicated to combating gender violence, social inclusion, and civic participation, aiming to place people at the center and strengthen their voice, autonomy, and ability to impact their future.

DR Automobiles Groupe is an Italian automotive group producing and marketing models across 6 brands: EVO, DR, Sportequipe, Tiger, ICH-X, and BIRBA. Headquarters, including research center, style center, production plants, spare parts warehouse, and commercial and administrative offices, are based in Molise, Macchia d’Isernia (IS). The Italian network currently counts over 355 showrooms and 366 service centers widely distributed. Since 2023 the group has begun developing its own sales network abroad, especially in Spain where it plans to strengthen its presence starting in 2027.

Edison Energia is the company of the Edison Group active in the sale of electricity and gas to families and businesses, Wi-Fi connection, and value-added services to residential customers.

JOICO®️, part of Henkel Consumer Brands, has been leading the healthy hair revolution since 1975 and, together with the latest innovations in hair care, creates beautiful, healthy-looking hair to elevate peace of mind and instill confidence. The “JOI” is not just in our name, but permeates everything we do and is present in every product we make. Each of our product innovations was created to help return hair to its strongest, shiniest, healthiest state, even after a single use, and with every subsequent use. Sharing the “JOI of Healthy Hair” is more than a promise, it’s a guarantee.

Dàmeda is an Italian company based in Meda, in the heart of Brianza, specializing in the design and production of custom upholstered furniture. A distinctive element of the company is the direct relationship with clients and designers. Alongside upholstered furniture production, Dàmeda has developed over time expertise in coordinated room design, extending upon request its scope to kitchen and living areas.