Mondadori Digital is among the main protagonists of Intersections 2026, the event dedicated to marketing, communication, creativity, and technology, taking place at Allianz MiCo in Milan until tomorrow.

Under the claim “Explore the new dimensions of digital”, the first Italian publisher on social media and digital platforms will present its entire ecosystem to the public, together with opportunities resulting from the synergistic combination of the strength of editorial brands GialloZafferano, Fatto in Casa da Benedetta, MypersonalTrainer, The Wom, and Webboh, the leading role in the creator economy of Zenzero and Power Talent Agency, the creative power of Archiproducts with design content and services, and the technological solutions of the MarTech Hub with AdKaora and AD cube.

An exceptional setting for the event is the exclusive Lounge curated by Archiproducts, where Mondadori Digital will welcome brands, media agencies, partners, and industry professionals to share news and strategies for 2027.

«The strength of Mondadori Digital stems from the identity of its brands and the authentic relationship with its communities,» states Daniela Cerrato, CMO of Mondadori Digital and member of the Board of Directors of IAB Italia. «In a world where attention is increasingly fragmented, every day we work to deserve their time. For this reason, we continue to invest in useful content, stories with strong human warmth, and long formats capable of creating closeness and nurturing the trust of our communities. “Explore the new dimensions of digital” is an invitation to partners to transform this ability to build relationships into new communication opportunities, from hero editorial formats to local experiences, all the way to MarTech solutions. Because even in the age of artificial intelligence, it is people and relationships that make the difference,» Cerrato concludes.

MONDADORI DIGITAL LOUNGE BY ARCHIPRODUCTS: SPEED DATING AND NETWORKING

At stand 18, the Mondadori Digital Lounge by Archiproducts has been set up—an exclusive space where design becomes the perfect setting for networking and relationship-building between brands and partners. Furnished with a selection of furniture and products from top international Design, the lounge perfectly synthesizes Archiproducts‘ ability to represent both verticality and universality, welcoming solutions from its partner brands and creating a bridge space between the worlds of design and architecture and other creative industries.

MEDIA BRANDS: NEW FORMATS, SUCCESS STORIES, AND AI EXPERIMENTATION

Among the previews unveiled at Intersections are success stories, new projects, and upcoming local events from GialloZafferano, MypersonalTrainer, The Wom, and Webboh.

In addition, Mondadori Digital Social TV is expanding its production of long-form videos designed for the big screen and connected tv with new high-impact “Hero” formats created to attract a broad audience, amplify brand awareness, and generate strong emotional engagement, including: Discorsi in Osteria by GialloZafferano with Cesare Battisti and guests such as Luca Argentero; Scomode by The Wom (upcoming guest: Francesca Michielin); the new season of La Palestra di MypersonalTrainer which has already welcomed 30 sports figures (and more) of the caliber of Martina Colombari, Aldo Montano, Ignazio Moser, Carolina Kostner.

Releasing in 2027:

• “Toglimi il dubbio!” with the Socialmente Farmacista: an outreach and entertainment space with a scientific focus that answers questions and debunks myths about medications.

• New food productions for GialloZafferano involving restaurateurs, using original ingredient storytelling and an intimate narrative of cooking tied to traditions and daily life.

• The reboot of “La Macchina della Verità di Webboh”, the format bringing Gen Z creators and languages together for episodic entertainment, complete with polygraph interviews.

Innovation also comes through AI applied to daily needs: Good Choice, the project recently launched in beta on the GialloZafferano app, allows users to scan food products within the app to check ingredients, nutritional values, and allergens, fostering conscious dietary choices and creating a closer link between grocery shopping and recipes.

The lineup of local events is also growing: following the success of events such as MypersonalTrainer Days reaching its sixth edition in 2027 and the fourth edition of the Webboh Awards, the big highlight of 2027 will be GialloZafferano‘s first major annual public event in Milan at the end of next year. The Wom additionally introduces the traveling format “The Wom On Air” for on-site coverage of physical events such as Fashion Week, red carpets, or major highlights like Venice or Sanremo.

MARTECH: LOCAL EXPERIENCES, SUCCESS STORIES, AND NEW AI PERSPECTIVES

AdKaora, the digital company of Mondadori Digital’s MarTech Hub and leader in multichannel adv solutions, and AD cube, the AI platform for digital ad campaign optimization, are featured in three workshops that will bring to the stage the most innovative AdTech and Artificial Intelligence solutions. Specifically: AdKaora‘s session on the case history developed for Alcon in collaboration with Starcom and creative agency Meaningfool (October 28 at 3:00 PM, Amber 4 Room); AD cube‘s discussion on using LLM language models for ad campaign optimization decisions (October 28 at 4:30 PM, Amber 2 Room); and AdKaora Iberia‘s participation in Google’s round table (October 28 at 5:15 PM, Amber 7 Room). Topics covered include: bringing digital into local territories by converting online interactions into concrete experiences and results; trusting AI to make sound media, creative, and budget decisions; and reflections on the relationship between artificial intelligence, measurement, and human judgment.

«By combining brand objectives with diverse creative languages, conversational technology, and martech know-how, we offer investors new ways to create engagement aimed at drive to experience,» comments Paolo Ingrosso, Chief Revenue Officer of AdKaora & Head of Sales Coordination at Mondadori Digital. «At Intersections, we demonstrate how to connect data, content, and artificial intelligence to guide people from discovery to purchase: this is how we convert digital into real-world experiences».

CREATOR ECONOMY: CREATIVITY, NEW VOICES, AND BRAND VALUE WITH ZENZERO AND POWER TALENT AGENCY

From unique languages to the value of community relationships, extending to the metrics and responsibilities of influencer marketing: Zenzero Talent Agency, specialized in food, and Power Talent Agency, active in wellness, beauty, and lifestyle segments, bring their talents’ perspectives on the role of creators in brand communication to Intersections: from Diletta Secco, part of the Zenzero Talent Agency roster and creator for GialloZafferano (October 28 at 11:30 AM Tower Lounge) to Nicole Cavallo, creator for Power Talent Agency and founder of Aerenica (October 28 at 12:15 PM Tower Lounge).