“Secret Teens” is the new branded content project created by Webboh – Italy’s leading media brand for Gen Z – in partnership with Nuvenia, with the aim of helping to break down the taboos that still surround menstruation.

“Secret Teens” unfolds across three episodes published on Webboh’s YouTube channel in collaboration with Nuvenia’s, supported by content across the brand’s Instagram, TikTok and WhatsApp channels. The aim is to talk about menstruation openly and without embarrassment, using the language of younger generations in an authentic, judgement-free space.

Just a few days after its launch, “Secret Teens” has already delivered impressive results, once again demonstrating Webboh’s ability to develop concepts that generate both engagement and social relevance. The project has already achieved more than 16 million views across its long- and short-form content, reaching 8.5 million people.

A PYJAMA PARTY BECOMES A SAFE SPACE

“Secret Teens” takes place at a pyjama party, a familiar, reassuring setting where conversations come naturally. It’s a space where confidences are shared with ease: there is laughter, honest conversation, chats about crushes, first experiences, fears and insecurities, while the subject of menstruation also becomes part of the discussion in a completely natural way, just as it does in everyday life. The format is built around the idea of sisterhood, creating a safe space where no question is out of place and no experience is judged.

Leading the conversations is Arianna Madonna, one of Webboh’s best-known faces, joined by Viola Silvi and Cristina Perillo, two creators much loved by the community and multiple winners at the 2026 Webboh Awards, Italy’s leading awards dedicated to the creator economy. Together they create a spontaneous dynamic, with Arianna taking on the role of the “big sister”, promoting an atmosphere of trust and openness.

Through a natural style of storytelling that resonates with young girls, “Secret Teens” explores relationships, first experiences, insecurities and the small dramas of everyday life, while seamlessly weaving conversations about menstruation into the narrative without turning them into a lesson or a product message. The aim is to normalise the conversation by becoming a trusted voice that is at once approachable and recognisable for a young audience. Within this ecosystem, Nuvenia Teens period pants, developed specifically for teenage consumers, are naturally integrated into a narrative that reflects girls’ everyday lives and remains true to the tone of the project.

A BRAND INTEGRATION THAT CREATES VALUE
With “Secret Teens”, Webboh reinforces its role as an editorial partner capable of developing branded content projects that tap into the conversations that matter most to Gen Z and Gen Alpha, translating brand values into authentic content that genuinely resonates with the community.

For Nuvenia, the project represents an opportunity to become part of a conversation that is already taking place among young girls, helping to normalise discussions around menstruation through contemporary, inclusive and credible language.

The collaboration demonstrates how a brand integration built around content, rather than the product itself, can generate engagement, social relevance and a more authentic relationship with younger generations.

Link to watch “Secret Teens”.

 

Webboh is Italy’s leading media brand for Gen Z. Founded in 2019 and part of the Mondadori Group since 2023, it reaches 5 million people every month across its web and social channels (Source: Comscore, social incremental reach, average of the last three months) and has a community of more than 6 million followers across TikTok, Instagram, YouTube and WhatsApp. It consistently ranks among the top ten most influential Italian media outlets on social platforms and is the leading brand for Generation Z in terms of engagement and video views (source: Prima Comunicazione Top Italian Media ranking).