Webboh, Italy’s leading community for the younger generation, celebrated the most popular creators and idols at the highly anticipated Webboh Awards, now in their seventh year.

Impressive figures and record-breaking statistics confirm the success of Mondadori Digital’s media brand: the only one in Italy to engage Gen Z through live and online events. This is demonstrated by the 27 million online votes – double the number received in the last edition. In just three weeks, they determined the 21 winners from more than 200 nominees.

The posts, stories and videos from the 2026 Webboh Awards garnered a total of more than 50 million views. Just the live stream on YouTube alone recorded over 400,000 views and 2 million interactions, four times as many as last year. The vibrant party held at Fabrique in Milan was attended by 500 top creators, proving that Webboh is the only Italian organisation that can bring together such a large number of talented individuals in one place.

THE LIVE EVENT

The awards ceremony, which took place last night (5th May), was hosted by Jody Cecchetto, a streamer and TV presenter, alongside the guest star, Lorella Cuccarini, who received a Lifetime Achievement Award from Webboh.

Musical guest: Luk3, last year’s breakout star from Amici on Cuccarini’s team, performed a few songs on stage with the dance crew and gave a sneak preview of his new summer single.

The award for ‘Best Couple of the Year’ was presented by the most iconic social media couple of all time, Me Contro Te. At the event, they also announced their collaboration with Webboh for The Wedding Show, their wedding celebration on 5 September at Arena Santa Giulia, where a special ‘teen’ area will be set up.

Jenni Serpi, winner of the ‘Voice of The Future’ award, gave a highly acclaimed talk on self-acceptance and the importance of using social media to share one’s story and put oneself out there.

THEME OF THE EVENING: PROM NIGHT

This year, the Webboh Awards turned into a proper American prom, the end-of-year dance at American high schools that secondary school students dream of and eagerly anticipate. This one came complete with balloons, a yearbook, lockers, disco balls, very cold punch, a prom king and queen, and a superband – MIST – who got the crowd dancing to disco-dance hits and performed the theme song to ‘Beverly Hills 90210’, which can be viewed on Sky and Now.

The party was brought to life by cheerleaders from SPORT & PASSION, a cheerleading and cheer dance school in Rho. The team put on a captivating performance on the Fabrique stage combining pom dance, urban cheer and cheerleading. For those curious about their future, there was also a fortune-telling corner.

Hosts for the evening: Miss Webboh, Webboh’s iconic mascot, ‘in the flesh’.

The evening kicked off with a DJ set by Polly and Pamy, the first Afro DJs to bring amapiano – a blend of Afrobeats and Afro-electronic music – to Italy.

AWARDS

The more than 200 creators nominated for the awards were selected by Webboh based on their published content, the variety of their social offerings and the growth in followers over the past twelve months.

There were 21 award categories, including three new ones: Kids, dedicated to everyone who entertains young audiences on a daily basis; Sport, which celebrates those who share sports and fitness content on social media; and Lifestyle, which recognises those who best tell the stories of their lives.

THE WINNERS OF THE 2026 WEBBOH AWARDS

• BEST FOOD CREATOR: 2foodfitlovers (winners of the category for the third year running. Raffaele and Caterina combine their passion for cooking with their passion for fitness. With 1 million followers on Instagram, they are about to open a protein ice cream parlour with Steven Basalari in Milan – the opening date has not yet been announced)
• BEST SPORT CREATOR: Luca Campolunghi (A football and sports enthusiast, Juventus fan, and president of a Kings League team – the Zebras – he will be marrying Alice Muzza on 29 May. She is also a very popular content creator among the community, and for two consecutive years – 2024 and 2025 – the two won the ‘Couple of the Year’ award)
• VOICE FOR THE FUTURE: Jenni Serpi (A 19-year-old content creator and winner of the category for the second year running. Having shot to fame on social media in recent years for her lip-sync dances in which she communicates using sign language, she recently launched the series The Sign Side. In each episode, she invites guests to participate in challenges, games and experiments designed to introduce them to Italian Sign Language in an authentic and engaging way)
• REVELATION OF THE YEAR: Foxa (born Viola Zuccotti) has amassed over 1.5 million followers on TikTok thanks to her trends, dance routines and stories of a life constantly on the move. Ahe is 100% Italian but spends much of the year living in Brazil, where she fills our ‘For You’ feeds with Brazilian vibes
• NEW WAVE: Loretyx (One of the freshest and most promising faces on the scene right now, Loretyx has over 500,000 followers and perfectly embodies the new generation of creators: spontaneous, authentic and always on top of the latest trends. She quickly managed to build a loyal following thanks to light-hearted yet instantly recognisable content, not least thanks to her catchphrase ‘I was studying history when…’, which she uses to recount real-life stories with a touch of humour)
• OUT OF DRAMA: Eleonora Arcidiacono (A 22-year-old content creator who has built her social media presence around unboxing videos of her purchases, food-related videos and stories entrusted to her by fans. She won the ‘Revelation of the Year’ category last year)
• BEST LIFESTYLE CREATOR: Matteo Robert (A 21-year-old creator who is one of the most popular in his generation, Matteo shares his everyday life in a direct and relatable style. Through travels, friendships and moments of real life, he has managed to forge a strong bond with his community, which is growing up alongside him)
• BEST GROW-UP: Samara Tramontana (She started out as a social media content creator and is now also a radio presenter on RDS Next, where she hosts Chart of the Charts. She also presents many iconic events, such as Rome’s New Year’s Eve celebrations and the RDS Summer Festival)
• BEST BEAUTY CREATOR: Arienne MakeUp from Power Talent Agency (The fourth year running that she has won the beauty category. Born Arianna Stella, she is from Turin and is 29 years old. An undisputed star in the world of make-up, she is also a make-up artist. She has more than 3.4 million followers on TikTok and over 1.6 million on YouTube, bringing her total followers to 6 million)
• BEST FASHION CREATOR: Elisa Maino (One of the most iconic Italian creators in the fashion world, and winner of the award for the fourth consecutive year. Elisa continues to be a leading figure in style and trends. From social media to international events, her career evolved constantly. This year she also took part in ‘Pechino Express’ as a contestant alongside Mattia Stanga – ‘I Creator’ – available on Sky and NOW)
• BEST KIDS CREATOR: Snack Club (A crew made up of five very young members: Lollo, SofyPapy, Amadou, Umberto and Camy are all aged between 12 and 14. This project combines entertainment with creativity and is designed for younger children. Snack Club has become a reference point)
• DRAMA LEGEND: I Maturi (Iconic, irreverent and always on the ball. I Maturi have now become a real institution in the world of social media drama. Between sharp commentary and analysis of online trends, they continue to report on (and often predict) everything that sparks debate online)
• BEST CREATOR COMEDY MALE: Alessandro Romano (With 600,000 followers on YouTube, over 2 million on TikTok, his impressions and POV videos have become iconic and are a hit with younger audiences)
• BEST CREATOR COMEDY FEMALE: Cristina Perillo (This is the second year running that she has won the ‘comedy creator’ category. She is about to turn 18 and went viral with her ‘Tg104’, a tongue-in-cheek parody of the news. She describes herself as the ‘life coach’ of her community, with over 1 million followers on TikTok)
• BEST YOUTUBER: Breakfast Club (A group made up of Viola Silvi, Fabio Ferrucci and Cristiano Borsi – all aged between 17 and 19). The project has made a name for itself on YouTube with original, well-crafted content. Breakfast Club has become a recognisable format. The creators describe it as a ‘TV series 2.0’, where Viola is ‘the blonde’ of the trio, Cristiano ‘the hopeless case’ and Fabio ‘the athlete’. They’ve written two bestsellers with Mondadori – will there be a third? – and they made a tour around Italy with thousands of young people)
• BEST TIKTOK CREATOR: Viola Silvi (The ‘blonde’ from Breakfast Club)
• BEST TEEN IDOL MALE: Cristiano Borsi (The ‘hopeless case’ from Breakfast Club)
• BEST TEEN IDOL FEMALE: Viola Silvi (This is the second year running that she has won the category. She is a member of Breakfast Club)
• COUPLE OF THE YEAR: Fabio Ferrucci and Martina Cavaiuolo (He is the ‘athlete’ from the Breakfast Club, and she only entered the world of social media thanks to Fabio. They’ve been together for about a year, but their relationship only went public on social media a few months ago)
• BEST FORMAT: Tavolo Parcheggio (The hosts Gianmarco Zagato and Nicole Pallado won for the second year running. Their format has gone viral due to its simplicity and irreverence. ‘Tavolo Parcheggio’ has become a cult hit online and is now a regular Sunday feature)
• BEST STREAMER: Lollo Lacustre (born Lorenzo Giacomin, he is one of the most popular streamers in Italy. Lollo has built a loyal following due to his engaging live streams and straightforward style. A leading name in the world of gaming and streaming.)

BRAND PARTNERS AND EXPERIENTIAL CORNERS

Partners of the event took part in the Webboh Awards 2026 by creating shows within the show, with live experiential activities and comprehensive storytelling across Webboh’s social media channels.

• For the third year running, Astra-MakeUp partnered with Webboh as the event’s beauty partner. The Italian beauty brand that has championed self-love for more than 35 years was present with ‘The Vibe Locker’, an immersive experience designed to engage participants with a vibrating platform, a nod to Vibrakiss, the iconic lip gloss launched in five shades this spring. Moments after application, the gloss triggers a smart micro-vibration, stimulating the senses in new and surprising ways.
• Sky and NOW presented the series ‘Beverly Hills 90210. For the first time since 2001, fans will be able to enjoy all 293 episodes of the series in a restored high-definition version and in the modern 16:9 format on Sky and NOW. All the guests at the Webboh Awards were given a corsage or boutonnière, just like at a high school prom. There was also an installation inspired by the Yearwall, a ‘live’ version of the iconic American school yearbook.
• DeAKids attended the Webboh Awards for the second year running, presenting an authentic account through exclusive interviews from the pink carpet and backstage, conducted by Samara Tramontana and Ale Cossari. All the content will be available on social media and broadcast on DeAKids, channel 601, exclusively on Sky, throughout the week following the event.
• Sorbillo, the famous pizza chain, had a stand serving fried pizza, and its founder, Gino Sorbillo,was also in attendance.
• Tulip was there with a food truck serving hot dogs. Tulip is Denmark’s oldest brand, a leader in barbecue products and a bacon specialist, which it has produced with care and skill following a traditional recipe for more than 120 years.
• Billis served up mini burgers. Billis was founded to bring high-quality, artisan burgers and sandwiches to the Italian street food scene. Each burger is made using carefully selected ingredients and a controlled, traceable supply chain.
• Since 1947, La Romana has treated the public to a unique ice-cream experience: a selection of iconic flavours ranging from timeless classics to vegan options served directly from the Gelato Bike, a format designed to be shared and talked about, even on social media. Founded in Rimini in 1947, La Romana is now an international brand that continues to evolve whilst remaining true to its core values: care, enthusiasm and ambition.
• Wayla, Italy’s first van-pooling start-up, stepped in as a technical partner to ensure that the trip to the event was just as memorable as the evening itself. They organised a dedicated pick-up service from the city centre, transporting guests directly to Fabrique. Wayla also converted its vans into moving stages, inviting guests to sing karaoke during the ride.
• Coccolotti: created in the 1990s, Coccolotti are much more than just teddy bears. They are a beloved brand that has stood the test of time. Participants in the Webboh Awards received Coccolotti Pin-Ups, fun mobile phone accessories that were also used for a ‘secret mission’ activity during the event.
• Lago Group, an international brand specialising in wafers and snacks, took centre stage at the Webboh Awards as a main partner, crowning the success of its new campaign ‘Lago fa gola’, created by RBA Design. The campaign transforms Lago into a inclusive pop love brand with an unconventional attitude, speaking the language of Gen Z and making a strong mark in new areas of digital communication.
• Fila Underwear & Socks was featured in the ‘get ready with me’ social media content with Angelo Cattivelli, the face of Webboh, as he prepared for the Webboh Awards ceremony. Launched in 2011, Fila embodies a new vision of contemporary wellbeing, designed for those who want to live – and dress – freely with authenticity and style.

The Webboh Awards have once again proved to be a key event in terms of visibility and brand reach among the younger generation.

Exclusive content relating to the event was produced by media partners TV Sorrisi e Canzoni, TgCom24, and RDS and RDSNext, the event’s official radio station.

Webboh is a top media platform for the younger generation. Founded in 2019, it has been part of the Mondadori Group since 2023. It boasts a monthly web and social media reach of over 5 million followers (source: Comscore social incremental reach, March 2026) and a fan base – across TikTok, Instagram, YouTube and WhatsApp – of 6 million followers. It is one of the top ten most influential Italian social media companies, as well as the first targeting Gen Z for engagement and video views (source: Top Italian Media Rankings by Prima Comunicazione).