Grazia, the Mondadori Group’s upmarket women’s magazine, will be published in France in September 2009.
The launch on the French market of the weekly Grazia is a markedly strategic move for the Mondadori Group aimed at consolidating its positioning in France, particularly in the up-market segment which continues to expand, even in 2008, in the country.
The launch of Grazia in France increases the number of countries in which the Mondadori brand is published to thirteen: in addition to Italy, also Great Britain, the United Arab Emirates, Holland, Russia, Greece, Bulgaria, Croatia, Serbia, Australia, and the very recent successful launches in India and China.
Grazia is the only Italian weekly that in the space of just a few years has managed to build a network of international editions characterised by the style, elegance, fashion and news that brings together women from around the world.
Mondadori has been operating in France since 2006 through Mondadori France, one of the country’s leaading publishers with a portfolio of more than 30 magazines.
Closer, Science&Vie, Télé Star, Biba, Pleine Vie and Auto Plus are just some of the key titles of the Paris-based publishing group which was recently celebrated at the “Magazines de l’Année”, a competition organised in France by Syndacat de la presse magazine et d’information (SPMI) the French magazine publishers’ association, winning five awards out of ten categories.