Quota 101: the first edition of the R101 winter tour sets off

Star of the event Edoardo Bennato, performing live and, directly from “La Carica di 101”, Cristiano Militello and his engaging personality. Event produced by GM Communication, Milan

The 29 January sees the start of Quota 101, the winter tour that will take the unmistakable music of R101 to the slopes of the most popular ski resorts: Prato Nevoso (CN), Bardonecchia (TO), San Martino di Castrozza (TN), Aprica (SO) and Courmayeur (AO). Five week-ends in the snow with lots of fun and a great deal of good music.

The star of the event Edoardo Bennato, will perform live every Saturday afternoon with a selection of his hits and songs from his latest album: Le vie del rock sono infinite. And directly from the R101 programme La carica di 101, the engaging personality of Cristiano Militello who will perform live from the stage in an unmissable show.

Live music in the company of R101

During Quota 101 Chiara Lorenzutti, the R101 presenter, will broadcast live on Saturdays from 12 to 2 pm and Sundays from 10 am to 2 pm from the radio’s mobile studio, with music and entertainment for all of the people present.

To follow all of the stages of the tour, without missing any of the photos or videos of what will happen on the slopes, visit the web site www.quota101.it

Sport and fun

Life at the wonderful snow-village of Quota 101 will be frenetic. All you need to take part is a great deal of enthusiasm and a great desire to have fun, the animators of the village will take care of everything else. You can test drive the new models of Kia Motors; appreciate the advatages of the new Motorola smartphone; take part in the Che Banca! ski competitions, perhaps using the very latest Fischer skis. And for those who want to test themselves to the limit, you can try riding the top-of-the-range MTB from Capriolo Cicli. For the lazier types there will also be an open-air lounge area, with furniture by Grand Soleil, and for fashionistas the presentation of the latest collections by Parah. Feeling peckish? Just try a taste of some steaming hot fresh lasagne alla bolognese by Giovanni Rana, tempting and tasty, and to warm the body and soul, a glass of vin brulé or Piedmont red offered by the Duchessa Lia winery. Teetotal or child? Well, for you there is a nice hot cup of Star tea.

Life is good at the Quota 101 snow-village! The best you can find in a day on the slopes! And for everyone, but really everyone, gadgets in abundance!

Quota 101 is an event designed and producd by GM Communication, Milan, which, for more than twenty years, has successfully organised events thanks to the cooperation of sponsors, including: Capriolo cicli, CheBanca!, Duchessa Lia, Fischer, Grand Soleil, Kia Motors, Parah, Pastificio Giovanni Rana, Thé Star.

The Quota 101 tour dates:

29/30 January: Prato Nevoso (CN)

5/6 February: Bardonecchia (TO)

12/13 February: San Martino di Castrozza (TN)

26/27 February: Aprica (SO)

5/6 March: Courmayeur (AO)