R101 has renewed its partnership with Stramilano and, for the sixth consecutive year, will cover the whole of Italy’s most famous urban sports event as the official radio.
Stramilano, now in its 40th edition, will take place on Sunday 27 March and will be anchored by Sara, the presenter of the comedy programme La Carica di 101, on the air from Monday to Friday from 7 to 10 am on R101.
R101 will accompany the 50,000 participants along the route from Piazza Duomo and Piazza Castello to the Arena Civica and will give an opportunity to 100 brave listeners – drawn from a list of users registered on www.r101.it, until 20 March – to run the Stramilano with one of the three presenters della Carica di 101, Paolo Cavallone.
R101 will also present to 100 participants exclusive Carica and Fabbrica del Sorriso gadgets, inviting people to donate €2 by sending an SMS to the number 45508. R101 is a supporter of the charity effort organised by Mediaset, Mondadori and Medusa also with the game “Il Botto alle Otto” from 20 to 27 March: at 8 in the morning, in addition to the usual €1,000 in prize-money given to listeners of the programme, the radio will donate €1,000 to the foundation.
A team of R101 staff will welcome Stramilano contestants at the rest area located on Viale di Porta Vercellina on the corner of San Vittore, with music, amusements and gadgets, to be won by participating in the games on the stage.
There will also of course be thousands of red R101 balloons for all participants in the 50,000 and the Stramilanina, for kids.
You can follow the run up to this much-anticipated event step by step on www.r101.it.