The launch of the new frontier of made in Italy

Mondadori launches the site of the weekly in English to enhance the image of Italian companies in the US market, the new website, in English and aimed at the American market, of the Mondadori business weekly edited by Giorgio Mulè was presented on Thursday 5 May in New York, during the Italian Innovation Day.

The meeting, for which Panorama Economy is an official partner, also involved Fedele Confalonieri, the chairman of Mediaset, and Fulvio Conti, chief executive of Enel. is the new frontier of Made in Italy and has been developed with the aim of promoting the development of start-ups and to enhance the image and prospects of Italian businesses in the United States and to inform US investors about the points of excellence and innovation in the Italian economy.

The new site will offer users across the ocean background detail and case histories from the weekly Panorama Economy. The articles will be translated into English and updated daily. The essential and authoritative layout will highlight the immediate accessibility of the most important content, organised along thematic lines: Case Study, People, Opinions, Education and Facts.

Once registered, users will be able to comment on the articles, receive constant updates through the newsletter and, above all, will have the advantage of access to the download area, which will include reports, statistics and significant data about business and companies.

This publishing initiative has been developed in collaboration with Why Italy Matters to the World, the company founded by Fernando Napolitano on the basis of years of experience of the Mind the Bridge Foundation for the promotion of innovation at Italian companies; it also enjoys the support of the Italian Consulate General in New York and the Italian Embassy in Washington.