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- Mondadori Electa and FAI - Fondo Ambiente Italiano together again in 2012: a book and a promotional campaign in support of FAI
Mondadori Electa and FAI – Fondo Ambiente Italiano together again in 2012: a book and a promotional campaign in support of FAI
Following on from the 2011 campaign for the Mondadori guides in support of FAI – Fondo Ambiente Italiano for the recovery of the St Francis’ Wood in Assisi, 2012 begins with a renewal of cooperation between the publisher and the most important non-profit foundation for the protection of the Italian countryside.
Mondadori is proud to publish the book by the chairman of FAI Ilaria Borletti Buitoni: Per un’Italia possibile. La cultura salverà il nostro paese? (Towards a Possible Italy: Can Culture Save the Country?, Mondadori) in bookshops from 13 March 2012. A documented pamphlet of 128 pages devoted to the wealth of Italy’s assets, which, after years of abandonment and political inaction, are in a state of emergency. An engaging and disturbing portrait in which the author doesn’t forget to list the many positive examples, large and small, and increasingly numerous, of efforts and initiatives committed to building environmental awareness, the recovery of lost areas (oasis, historic gardens, sanctuaries, etc.) and the enhancement of cultural tourism..
Part of the proceeds from the sale of the book Per un’Italia possibile will be devolved to support the work of FAI – Fondo Ambiente Italiano.
The book is published just a few days ahead of the XX Edizione di Giornata FAI di Primavera (the 20th FAI Spring-day) which will take place on 24-25 March 2012, one of the most important events organised by FAI, a keenly anticipated and successful annual event (500,000 visitors in 2011), during which hundreds of particular locations, many of which are inaccessible during the rest of the year, are opened to the public (this year 670 locations across Italy will be open). The Mondadori guides will celebrate the 20th edition of the Giornate FAI di Primavera and anyone who buys a Mondadori Top10 guide on 24 or 25 March will also be supporting the initiatives of FAI – Fondo Ambiente Italiano.