Donna Moderna along with Trenitalia in support of the Frecciarosa initiative

For the entire month of October, special initiatives for women on trains

Donna Moderna, the weekly that is always on the side of women, is supporting the Frecciarosa initiative for a campaign to build awareness of issues concerning women’s health and rights promoted by the Italian railyway company (Gruppo FS Italiane) and IncontraDonna Onlus, with the patronage of the Ministry of Health.

For the entire month of October, on a number of Frecciarossa trains travelling between Rome and Milan, Donna Moderna will offer three special beauty services: “Fast & beauty”, a beauty consultant, in cooperation with Astra, on board the train to re-touch make-up before arrival; “Fast & Style”, a fashion blogger available to talk to passengers and offer style tips, and “Ritratti in Frecciarosa”, a Donna Moderna photographer will move up and down the train photographing women passengers, the resulting portraits will be sent via email and posted on a gallery on

These activities will take place on the Frecciarossa 9619 which leaves for Rome from Milano Centrale at 10 and the Frecciarossa 9634 departing from Roma Termini at 2 pm for Milan.

The first appointment with “Ritratti in Frecciarosa” will be on Monday 7 October 2013 and will continue every Monday for the rest of the month of October.

The “Fast & Beauty” consultant, meanwhile, will be available to passengers on every Tuesday of the month, starting on 8 October in the Business Salon of carriage 3. Every Thursday, from 10 October, the Business Salon of carriage 3 will be dedicated to style with “Fast & Style” encounters.