Mondadori at Pitti Uomo 83
Mondadori will also be present at the January 2013 edition of Pitti Uomo in the central Piazzale delle Ghiaie, part of the trade fair area of the Fortezza da Basso, with a completely renovated Mondadori Appointment space: a meeting point for dialogue and exchange, fashion and innovation, with meetings and appointments between the editors of the Group’s magazines and major players in men’s fashion.
After the success in advertising in 2012 (+11% in sales compared with 2011), Icon, the men’s magazine dedicated to fashion and lifestyle edited by Emanuele Farneti and a supplement of the weekly Panorama, begins 2013 with a number of editorial initiatives aimed at both readers and advertising clients.
From the March issue, Icon will be published in a deluxe collector’s an edition with a special cover designed for targeted distribution to the top bookstores and newsstands in Italy. In this way, the availability of Icon in stores will be extended beyond the week in which it is carried with the weekly Panorama.
May will also see the publication of a special issue dedicated to sport and sports personalities, which will be an opportunity to present sportswear, not from a technical perspective, but in terms of lifestyle and a contemporary social and cultural phenomenon. With the special issue of May Icon will increase the total number of issues in 2013 to 5.
In addition, Icon’s web channel, launched last October, over the year will be enriched by two additional sections dedicated to events and blogs, joining the three existing sections: men, women and styles.
Increased dynamism also for Flair that since last year has been part of the Panorama fashion system.
Five issues will be published in 2013 of the fashion, art and culture magazine, dedicated to women who love style in all its forms. As with Icon, Flair will publish a deluxe edition distributed through the best bookstores and top newsstands in Italy.