Mondadori International Business to sell advertising in Italy for Spain’s Prisa Group
From this month the sale of advertising in Italy for the titles of the Grupo Prisa, including El País and AS, will be exclusively handled by Mondadori International Business, the Mondadori Group company dedicated to international activities in the consumer magazine sector.
This operation is a further step in the company’s development process: in fact, with this acquisition Mondadori International Business, which is already strong in the management of advertising sales in the Italian market for the various editions of Grazia’s Network, will strengthen its role as an international advertising sales company also for third parties, following the inclusion in the portfolio in January 2013 of the American version of the magazine Robb Report.
The agreement with Prisa is in addition to the partnership, announced in July, for the launch this autumn in Spain of the magazine Icon, as a male lifestyle supplement to the daily El Paìs.
Prisa is Spain’s biggest company in media, training, culture and entertainment. With activities in 22 countries around the world, it boasts over 50 million users, thanks to a broad and diversified media offer that ranges from magazines to TV, radio and digital.
El País, launched in 1976 on the model of the French daily Le Monde, is currently published in three editions: one for the Spanish market, with sections dedicated to the different regions of the country, a European edition (in Spanish) and an international edition (in English).