“Auguri d’artista 2015”: this year the Tv Sorrisi e Canzoni christmas cards signed by big entertainment stars have become a 100% digital initiative

A charity project in favour of AIRC

This year seasonal greetings are in Sorrisi. From today TV Sorrisi e Canzoni has made available to readers and fans on its web site Sorrisi.com 15 digital greetings cards exclusively designed by some of the most popular faces from television, music and the cinema for the new edition of the charity project “Auguri d’artista”.

The 15 personalities who have taken part in the initiative include leading actors, musicians and TV presenters, such as Christian De Sica, Lino Banfi, i Pooh, Max Pezzali, Ezio Greggio, Gerry Scotti, Alessandro Siani, Antonio Ricci and Benedetta Parodi; as well as Manuela Arcuri, Tiziano Ferro, Gabriel Garko and new entries such as The Kolors, Il Volo and Kekko from the Modà.

Each of them has given their personal interpretation of the Christmas theme in the form of a drawing, a dedication, and cartoon or other original and self-produced contributions. All of which can be shared on social networks with friends and relatives wishing them well while also doing good.

The initiative offers an opportunity to send Christmas greetings in a truly special way and to contribute to the collection of funds on behalf of AIRC – Associazione Italiana per la Ricerca contro il Cancro (the Italian Cancer Research Association).

Fans and readers of Tv Sorrisi e Canzoni can choose for free on Sorrisi.com, using the address cartoline.sorrisi.com, one of the 15 greetings cards produced by their favourite star, and send them by email or share them of social networks (Facebook, Twitter). Sorrisi will donate 10 cents to AIRC for each card sent.

The biggest fans can also obtain the original drawing by the participating artists by taking part in the charity auction that Sorrisi.com has devoted to the project in cooperation with Charitystars.com, the platform that supports non-profit organisations in the collection of funds with the help of celebrities.

Now in its third year, “Auguri d’artista” will for the first time be entirely digital and on social networks, making the project even more immediate and accessible, thanks to the strength of multimedia and the Sorrisi brand, which has always been a unique point of reference in the world of show business for its exclusive and privileged relationship with it leading protagonists.