‘CHI’ celebrates its 20th anniversary and invites readers

A big summer party for Chi, the Mondadori weekly edited by Alfonso Signorini, to mark its 20th anniversary. The setting, on 22 July, will be that of Twiga at Forte dei Marmi.

After the exclusive party in Milano at the Palazzo Serbelloni in March, Italy’s most widely read ‘people’ magazine, will also blow out the candles at the most modish beach club in Versilia.


From 9 am until 6 pm, guests at the beach club will be able to visit the exhibition featuring 20 covers that have marked the history of the weekly, which has been set up inside Twiga and also pick up a free copy of the magazine which for the occasion carries a special inside feature dedicated to its first 20 summers: 20 years of great stories and personalities as seen through the attentive, ironic and inimitable style of the magazine.
For those who would like to enter into the world of glamour of the magazine, from 6 pm visitors can meet with the editor Alfonso Signorini: an occasion not to be missed to toast the magazine’s 20 years of life together.

There will, of course, also be a number of promotional activities and entertainment for guests organised by the sponsors of the event: Shiseido, Rebecca and Ipanema.

The hashtag to follow the event on social networks is #Chi20estate.