Donna Moderna and Starbene on the Frecciarosa and train stations with activities dedicated to the issue of the protection of women

Donna Moderna and Starbene will take part in the 5th edition of Frecciarosa, the campaign for women’s health and the prevention of breast cancer, promoted by Trenitalia, the transport company of the FS Italiane Group and the IncontraDonna Association, with the patronage of the Ministry of Health and Expo Milano 2015.

The initiative, that will take place from 2 to 20 October 2015 (Monday to Friday) on board two Frecciarossa trains on the Rome-Milan line, will offer travellers free advice from medical specialists and, on request, mammography tests.

The two Mondadori magazines will contribute directly to the calendar of Frecciarosa events with a series of activities for travellers, who will be invited to “show your face”: i.e. to be photographed and lend their faces to the #scelgolaprevenzione initiative.

The photographs will be uploaded daily in a special section on the site dedicated to prevention and can be shared on social networks. The initiative will reach out not only travellers but also readers: and all women will be able to upload a picture and share their experiences on the website and social networks.

Donna Moderna and Starbene have made prevention a way of life. A way of loving ourselves. And also the pleasure of taking care of ourselves and, therefore, also of those who love us,” said Annalisa Monfreda editor-in-chief of Donna Moderna and Starbene. “Every week we report all the new research that advance and simplify prevention. We are delighted to be able to do so for a whole month in direct contact with our readers in a situation, that of a journey, which more than any other encourages curiosity, exchange and open-mindedness towards external stimuli,” Monfreda concluded.

But the events dedicated to women’s health do not end here, in fact, at the railway stations of Milan, Naples and Bari a series of “Meetings in Pink” will be held providing opportunities to discuss directly with experts in the field of prevention.

During these meetings – moderated and led by experts from Donna Moderna and Starbene – travellers can explore the themes and talk about their experiences with Professor Adriana Bonifacino, a leading oncologist and president of the association. (Milan Central Station, Friday, 9 October at 5.30 pm; Bari Central Station Friday, 16 October at 6.00 pm, Naples Central Station Tuesday, 20 October at 4.30pm).

For more information and a list of events, please go to: