Grazia presents ‘How I feel’, the magazine’s first short
How I feel is the title of the first short film produced by Grazia – the women’s weekly edited by Silvia Grilli – along with a team of creatives and in collaboration with OffiCine. The film will be presented on Monday 30 November with its web premiere on Grazia.it at 8.50 pm and at 7.30 pm with an exclusive party at the Samsung District in Milan.
The event has been organised thanks to the collaboration of BioNike, a leading Italian company in the skincare sector, that supported the project and will manage the make up of the protagonists of the evening.
Special guest at the event at the Samsung District will be the actress Valeria Bilello who has been involved in a number of IED projects and she will feature on the cover of the next edition of Grazia, on newsstands from Thursday 3 December.
How I feel was conceived by Silvia Grilli who commissioned OffiCine, the film training laboratory run by Anteo Spazio Cinema and the Istituto Europeo di Design, to produce the short film. In turn, five young creatives were selected to make the film: Marco Gradara as director, Federico Farci as film editor, Diego Diaz as director of photography and Fabiana Maria Lavezzi as producer, all from the OffiCine Advanced Training Laboratory, FashionFilmLab, under its artistic director the filmmaker Marco Pozzi. The screenwriter, Alessandra Salvoldi, was selected in a contest which attracted entries from hundreds of Grazia’s readers.
The film begins with a man and a woman sitting facing one another, they are about to eat, but something happens and an animated discussion ensues. It seems as if, sooner or later, one of the two will start an argument, but then something else occurs. And it is no longer so sure that it will end badly.
“I was faced with a number of scripts and I chose this one, but I asked that it be interpreted with the passion evoked by the rapid changes in the mood of the protagonists, from anger to tenderness to sensuality,” declared Silvia Grilli, editor of Grazia.
OffiCine followed the five young selected creatives for a month in the development, shooting and editing of the film, along with the selection of the actors, locations, the right lighting and photography, while the team from Grazia met with the crew at various stages of the production.
The film’s characters are played by French actress Caroline Bourg and the Italian actor Alessandro Mor, who has studied at the school of the Piccolo Teatro in Milan.
The hashtag for the initiative is: #graziafilm.