launches Veg, a new vertical channel devoted to the world of vegetarianism launches Veg, a new vertical channel devoted to the world of vegetarianism and much more: a space full of recipes and information that expands the offer of Mondadori’s food portal, one of Italy’s most authoritative sources in the sector and top of the list among magazine publishers in Audioweb’s Food&Cooking ranking, with over 1-4 million unique users and a monthly average of more than 5.3 million page views (source: Audiweb View – Total Digital Audience September 2015).

« Veg has been created in response to the latest digital trends which show that, in the food area, there is a growing interest, among both consumers and companies, in a more healthy diet aimed at wellbeing», declared Daniela Cerrato, Mondadori’s digital manager. «A project that aspires to become the point of reference on the web for all-round healthy eating and that is encapsulated by the expression “Beyond Veg” ».

The channel is characterised by high impact visuals and new editorial modules based around imaginative storytelling: from the homepage, which opens with a feature based on images and recipes that immediately identify the wealth of content of the stories, to the inspirational moodboard, with more new suggestions., which is already familiar to and appreciated by readers, presents a new channel devoted to the world of vegetarianism offering a carefully selected range of high quality content, based on the experience and authoritativeness of the magazine Sale&Pepe, and its spin-off Sale&Pepe Veg. Recipes, themed menus and editor’s pick, step-by-step photo galleries and “how to” videos that accompany the reader through each phase of the preparation of the recipes and facilitating its successful completion.
Plus, vegetarian recipes are indicated with graphic icons to provide the nutritional information and respond to different dietary needs so that users can cook with greater awareness.

To mark the launch of the Veg channel, will also present a number of other new features to enhance even more the site’s thousands of recipes: starting with a new navigation menu and a design that is more mobile first, for a more standardised user experience across all devices; to a new way of correlating content to facilitate the consultation of recipes, new tools such as the “shopping list” and the possibility to share recipes on a mobile device, also using WhatsApp.