Donnamoderna.com, Italy’s leading site for women, this year for Christmas Festival is giving readers a double gift: a video greeting #SoloUnaCosaContaANatale and the launch of a new channel dedicated to the world of food on www.donnamoderna.com/cucina
#SoloUnaCosaContaANatale is an account of the contemporary family, and the desire to celebrate the joys of being together. Shot by Orlando Salmeri (Olafilm), it will be launched across all of DonnaModerna’s social channels (Facebook, Twitter, Instagram and YouTube) and on Donnamoderna.tv, inviting users to share their thoughts about Christmas.
“We wanted to give our readers a video ‘hero, a short format designed to be shared on all social platforms” said Daniela Cerrato, digital manager at Mondadori. “It is an opportunity to spread Christmas greetings from Donnamoderna.com, as well as a taster of the mood of our new Cooking channel.”
More than 70,000 recipes, with captivating pictures, dedicated video content and an innovative user experience, these are the ingredients of the new food offer from Donnamoderna.com, which, with Italy’s biggest recipe book, will be a practical guide and a faithful help for all women who want to cook in an easy, intelligent and quick way, but with a hint of originality.
The recipes become a touchpoint to access a universe of content built with a new storytelling approach, thanks to a predictive system that identifies and correlates search trends on topics of interest to users, and enables them to find selected editorial content related seasonal ingredients and creative ideas, tutorials with step by step images and videos, insights on healthy eating and news related to the home.
New tools have also been introduced to make life in the kitchen even easier: “what’sinthefridge” to find dishes that can be made based on the ingredients already available in the house, and “shopping list”, which lets you send by email or WhatsApp the ingredients of a recipe.
The result is a website with a sophisticated and modern look & feel and even more immediate reference thanks to a fully responsive design and infinite scrolling, to be used and enjoyed comfortably even while cooking.