During the Milan Fashion Week, Grazia International Network has organised an exclusive event to celebrate the first official presentation of the collection of Aire de Jeu.
Last February, the brand, created by the young Korean designer Jihye Park, won the first “Grazia Next Glam Award” for having provided the best interpretation, in a dress, of the easy chic style for which Grazia is standard-bearer around the world..
In announcing the victory, which stood out from among the many talented under-35 designers in competition for the “Grazia Next Glam Award 2015”, a prestigious jury, chaired by Carla Vanni (director of the Grazia International Network), along with Giorgio Armani, Mario Dell’Oglio (chairman of the Italian Chamber of Fashion Buyers), the designer Stella Jean and Jane Reeve (the former chief executive of the Italian Chamber of Fashion).
The presentation of the Aire de Jeu collection at the Milan Fashion Week is an absolute first for the label in front of an international professional audience at one of the most important events in the calendar of the world’s fashion industry.
The location selected by Grazia International Network for the event is an art gallery, an unusual but at the same time elegant and refined venue in which the clothes from the collection Reflection by Aire de Jeu – inspired by the play of light and shade created by the fabrics and colours and reflections on a woman’s body – will become authentic installations, enriched with drawings by artist and art director of Grazia Italy, Daniele Costa.
With this initiative, which is part of the official calendar of presentations at the Milan Fashion Week, Grazia once again highlights its fashion vocation – the characteristic of the brand – and the promotion of new talent.