The Digital School of Donna Moderna, CasaFacile and Sale&Pepe presents a new e-learning course “Starting a blog”

Digital School, the training school run by Donna Moderna, CasaFacile and Sale&Pepe, launched last October, following the success of its classroom courses in content and social media management, is expanding its e-learning offer with a new course “Starting a blog”, online from today at

“We who communicate professionally every day have decided to offer our skills and experience to those taking part our courses, accompanying learners step-by-step through the big digital world,” said Annalisa Monfreda, the editor of Donna Moderna and one of the teaching staff of the Digital School. “With “Starting a blog” we will teach the right techniques and narrative tools to promote yourself and work on the web,” Monfreda concluded.

The “Starting a blog” course features a one-hour lesson by Luigina Foggetti, digital strategist, consultant and trainer, who will show learners how to start a blog on the WordPress platform, and a final test game to immediately measure learning. Plus, there will also be a special contribution by Sarah Pozzoli, the director of, Italy’s leading portal for young mothers.

“The web opens the door onto a previously inaccessible world, just think of the phenomenon of the blogger moms”, said Sarah Pozzoli, director of “Blogs are now also a tool to promote a business idea and makes it possible to extend the limits of your profession. For anyone who wants to take this route it is important to acquire the skills required by the world of digital communication and never tire of trying new things,” Pozzoli concluded.

The e-learning offer of the Digital School also includes five study programmes organised in a number of lessons: “Content strategy”, “Social Media Pro”, “Online sales”, “Graphic design and photography for the web”, “Promoting a business online”.

The three Mondadori magazines, leaders in women’s, interiors and food segments, make their experience in the digital field and social media available to learners, with lessons ranging from “Digital PR”, to discover the identity of and how to interact with bloggers and influencers, to “SEO (Search Engine Optimization)”, in order to understand how to increase the visibility of your content by improving the ranking on search engines, as well as “Photography from blogs and social media” and “Writing multiplatform content”.

Each course, with lessons that can also be bought separately, includes teaching materials such as video, notes, test games and a certificate of attendance that will be issued at the end of every lesson. There will also be opportunities to become a social contributor of the three magazines.

For more information about enrolment and costs:

The official hashtag is #progettodigitalschool.