The new completely redesigned and more functional corporate web site of the Mondadori Group www.gruppomondadori.it is now online.
The site enriches the digital identity of the Mondadori Group with a communication ecosystem which, though the site itself and social media networks, provides daily updates on the company’s products and people.
“For a company that for over 100 years has been a leading player in publishing, culture and entertainment, and today, more than ever, is in continuous evolution and projected towards a future of innovation and development, it is fundamental to have a means for communication and dialogue that is in step with the interactive habits of the public,” declared Ernesto Mauri, chief executive of the Mondadori Group. “A strong, multichannel digital presence enables us to talk about who we are and what we’re doing in books and magazines while enormously enhancing our relationship with all out stakeholders and contacts.”
The new site has been designed to improve the user experience, making it easier to navigate, facilitating sharing on social networks and providing information in a clear and immediate way for readers, customers, investors and media professionals.
The content, organised by areas – About us, Our brands, Governance, Investors, Sustainability, Media, Work with us – are enhanced with images, figures and infographics, in a design developed to ensure access also on tablets and smartphones.
Updates about the Group, as well as brand activities and products will appear immediately on the home page, giving visitors an overview of Mondadori’s activities and situation in Italy, France and around the world.
Particular attention has been given to the pursuit of sustainability and the Group’s commitment to create social and cultural value, with an approach that cuts across all the different sections of the site.
The development of the site will continue through a process of ongoing updates, conceived especially for users, to enable the company to dialogue also on social networks.
The Mondadori Group has a corporate account on LinkedIn, to interact with professionals from other Italian media companies; on Twitter to keep track of business and financial news with the hashtag #MNMI and the most important news about the brands; on Facebook, to report on the company’s activities and listen to customers, users and readers, and, finally, on Instagram, where the Group made its debut with the #NoiDellaMondadori project, dedicated to the people who work for Mondadori, at Mondadori and with Mondadori.