Donatella Versace: for the first time a woman on the cover of the men’s magazine Icon

The January issue, dedicated to style, comes out in conjunction with the opening of Pitti Uomo and the Milan men's fashion week.

“I struggled to win. And I won “, there is all the pride of an extraordinary woman behind Donatella Versace’s words, the first female face ever to end up on the cover of Icon, the Mondadori Group’s men’s magazine, edited by Michele Lupi. To whom the vice-president of the Milanese fashion house tells the story in his new issue on January 9th, just a few days after the award ceremony as Fashion Icon Award by the British Fashion Council, and forty years after the company was founded.

The new issue of Icon – which on January 9th will be distributed with a special activity at the central station of Milan and that of Firenze S. Maria Novella in favour of the departing and arriving trains in Florence for Pitti – confirms the continued growth of the magazine, which recorded a 10% increase in advertising sales in 2017 compared to the previous year (source: Nielsen Jan-Oct. 2017). A positive result in contrast to the market of reference (men’s magazines) which marks almost -3%. Advertising sales were also very good for the new issue, which stood at around +10%, with a consolidation of special projects and digital performance.