Icon’s new “Classic Style Issue”, is published on 10 January with a special focus on fashion and tailoring, and coinciding with the 91st edition of Pitti Immagine Uomo in Florence (from 9 to 13 January) and the Milan shows.
A special issue, published for the first time in the month of January to mark the two essential appointments for male fashion which will feature Mondadori Group’s up-scale male title, edited by Michele Lupi, among the protagonists.
This brings to 8 the number of issues of Icon during the year, reinforcing its role in the segment of reference with excellent results in terms of advertising, up by 8% (print and digital) in 2016 compared with the previous year, confirming the positive trend of the last 3 years.
The new issue includes important fashion features, interviews and services celebrating, as never before, the style of the contemporary man and the whole universe of trends and details surrounding it. “We have chosen an authoritative approach for a fashion that is too often depicted in terms of pure habit, rather than as one of the drivers of our country, from the fashion houses to the catwalks and retail,” declared the editor, Michele Lupi.
The content of the new issue incudes a detailed examination of the role of the shop of the future, thanks also to Tommy Hilfiger who opened the doors to their Digital Room: a concrete evolution of the classic boutique formula formula in which there is a dialogue between the real and the virtual in close contact with the needs of the consumer where made-to-measure style becomes available at a click.
On the cover is Ewan McGregor, who returns to the big screen in early 2017 in the sequel to the film that made him a star: Trainspotting 2. He talks to Icon about twenty years in cinema and his debut as a director with American Pastoral, based on the novel by Philip Roth. Another leading protagonist of this special issue is the astronaut Maurizio Cheli, the first Italian to have travelled on the Space Shuttle as Mission Specialist, who accompanies us into space on an incredible journey to the limits of known reality with highly emotional anecdotes and stories of his adventures.
In an issue dedicated to style, there had to be a big fashion feature produced by the magazine’s fashion director, David St. John-James, who re-interprets the outdoors among the lunar rocks chameleon colours behind the lens of photographer Daniel Riera. As always, of course, there is the fashion portfolio dedicated to the leading designers who in the January issue offer a preview of the spring fashions in a sophisticated mood that recalls the atmosphere of the cinema of the past.
The role of the magazine is enhanced by the contribution of events and extra-sector initiatives. During the 91st edition of Pitti Immagine Uomo in Florence, the new issue of Icon will enjoy a special distribution, conducted on 10 January at the Central Station in Milan, on the platform from which the high-speed Frecciarossa leaves for Florence. This is a special initiative that confirms the reinforcement of an increasingly targeted distribution system across the territory.
Special efforts have also been made on the communication front with the use of high-impact visibility formats at the S. Maria Novella station in Florence and the distribution of copies at the city’s 4 and 5 star hotels.
The issue will be presented on 16 January during the Milan Men’s Fashion Week at a lunch in the Armani Hotel. also with the participation of Icon Spain.