The INTERNI brand at the Milano.Shanghai Furniture Fair

Along with Interni China a design talk on Italian Design Icon Makers and the preview presentation of the book “Icon Makers”

During the Milano.Shanghai Furniture Fair (which runs from 23 – 25 November 2017) INTERNI China and INTERNI, will present a talk; Italian Design Icon Makers. Comparing Stories and Thoughts.

The event will take a closer look at leading design figures, shifting the attention from designers to the people who work behind the scenes but play a key role in innovation and the international success of Made in Italy furniture, as well as the evolution of taste and design.

Opinion makers, entrepreneurs, communicators, photographers and creatives, in the broadest sense, are also the subject of Icon Makers, the third volume in the INTERNI Serie Oro series, that will be presented for the first time in Shanghai and the continues the account of the development of Italian design begun in 2014 with the volume celebrating the magazine’s first “60 Years” and the collector’s issue 500 Italian Design Icons Still in Production (December 2016).

Taking part in the conversation Italian Design Icon Makers. Comparing Stories and Thoughts  – that  will take place on Thursday 23 November at 2.30 pm, at the Shanghai Exhibition Center – Dome Hall – Piazza Italiana – will be Yang Dongjiang (Editor-in-chief INTERNI China and professor at the Tsinghua University Academy of Art and Design), Gilda Bojardi (editor of INTERNI), Claudio Luti (president of the Salone del Mobile), Francesco Scullica (professor and course director of the Master in Interior Design at the Politecnico di Milano – and Zheng Guoda General Manager Shanghai Pellini.

These international guests, representing the worlds of business, publishing and academia, will examine the importance of the role of entrepreneurs and other key operators in the Italian design system in transforming the work of a designer into an innovative design icon, through the management of skills, knowledge and investment..

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