Ermenegildo Zegna chooses Palazzo Mondadori for its S/S 2019 fashion show
We are very proud that Ermenegildo Zegna chose Palazzo Mondadori to present its men’s S/S 2019 collection that opened Milan’s fashion week on Friday 15 June.
The models that paraded on the mirrored catwalk across the water in front of our headquarters in Segrate, a building designed by Oscar Niemeyer, seemed almost floating.
Always looking for symbolic places to show his proposals, this time the artistic director of Zegna, Alessandro Sartori, chose a location that is not only an ideal background, but fully represents the spirit of his creations: “the architecture of this wonderful place is perfectly in line with the challenge at the base of this collection.
The title – “Weightlessness” – fits perfectly into the building – monumental and evanescent at the same time – that Giorgio Mondadori commissioned in 1968 from the Brazilian architect, who for the Group’s new headquarters thought of a sort of “advertising architecture”, a building that did not need signs to imprint itself in memory.
[Photos kindly granted by Mondadori Portfolio.]