The Mondadori Group buys

Mondadori’s digital offer continues to expand with the addition of Italy’s leading astrology site

The digital offer of the Mondadori Group continues to grow with the addition of, Italy’s leading astrology website, which is now part of the Group’s portfolio of brands. This operation signals the continuation of the strategy for the consolidation of the magazine and digital area of ​​Italy’s leading publisher in the digital area, that began with the acquisition of Banzai Media.

With a total audience of around 17 million unique users per month (Source: Audiweb, December 2017), with Mondadori will expand the range of its offer and strengthen its leadership in women’s verticals through a successful and complementary site that offers a number of synergies with the Group’s existing titles: a service much appreciated by women, able to respond to the interests and enthusiasms of an ever-increasing audience and  offering advice and suggestions every day. was founded in 1999 as the first portal entirely dedicated to astrology and the world of the stars. Thanks to a team of passionate astrologers, working to continuously improve the content and features, the site now totals some 2.7 million sessions a month (Source: Google Analytics January 2018). A clear and light tone characterises a site that every day satisfies the curiosity of many people with services such as the horoscope of the day – among the most visited sections -, romantic affinity, the horoscope of mothers and much more. From tradition to technology, lest users calculate their ascendant and birth chart for free, consult the Tarot and the iChing, find useful information on the cards and the responses. Moreover, every year gives to users an e-book with annual astrological forecasts, a detailed vademecum on their future with advice on love, work and health, as well as other insights.