Mondadori Store opens in Seriate the first bookstore inside the hypermarket Iper La grande I
On Sunday 13 October at 4.30 pm Geronimo Stilton meets his young fans
Mondadori Store, Italy’s most extensive network of bookstores and Iper Montebello S.p.A. – Gruppo Finiper, will open the first bookstore inside a hypermarket at Iper La grande i, part of the “Alle Valli” shopping mal in Seriate (Bergamo).
With this opening, for the first time Mondadori Store will bring its offer to a large-scale retail outlet, with the format Mondadori Point format.
With a floor surface of 200 square metres, the bookstore, which will be directly managed by Mondadori Store, will employ four sales assistants and a rich offer to customers: from over 5,000 titles, including new titles, in fiction, non-fiction, classics and cartoons, as well as books for children and young readers and an assortment of stationery products. This will enhance the offer dedicated to the customers of the biggest Iper La grande i outlet in Italy, with more than 500 employees and 12,000 square meters of floorspace.
“To be a point of reference in culture and entertainment to satisfy the tastes of the broadest possible public: this is the philosophy that has always characterised Mondadori Store,” underlined Carmine Perna, the chief executive of Mondadori Retail. “Thanks to this partnership, which marks the debut of our brand in the large-scale retail sector, will also enable us to multiply our channels of relationships with customers. From the big cities to the smallest centres, our model is focused on the quality of the buying experience, multi-channel services and events, while always focusing on the needs of the customer/reader,” Perna concluded.
Customers will also be able to make use of all of the Mondadori Store services, such as the Pick Up Point, which allows the customer to pick up a book bought on Mondadoristore.it from one of our stores, having chosen from a catalogue of 11 million titles; Order and Collect, ie the possibility of buying online and collecting from the store; Home delivery, having products ordered in the store delivered to the home.
On Sunday 13 October, at 4.30 pm, the Mondadori Point will welcome Geronimo Stilton, the celebrated journalist mouse, created from an idea by Elisabetta Dami and published in Italy by Edizioni Piemme, for a special encounter aimed at children and their families.
Geronimo Stilton will be present “in whiskers and fur” to talk about his adventure based on the book Il segreto di Leonardo (Leonardo’s Secret), dedicated to Leonardo da Vinci. After the show, Geronimo Stilton will be available to sign copies of the book and to take photographs with his many fans.
Iper La grande i is one of the leading operators in the large-scale retail sector in Italy, and one of the few to be entirely Italian-owned. With 21 outlets in 4, it is part of Gruppo Finiper, established in 1974 by Marco Brunelli. The mission of Gruppo Finiper is to make quality available to everyone. With an extensive assortment, quality, sustainability, fair pricing and its Italian-ness as the main inspirations chosen to guide the efforts of Iper La grande i.
Web site: www.iper.it
Iper – Centro Commerciale Alle Valli
Via Brusaporto, 41, 24068 Seriate (BG)
Orario: lun-ven 8.00 – 21.30; sab 8.00 – 21; dom 9 – 20