On, the first guide for streaming TV, developed from the experience of Tv Sorrisi e Canzoni, will be on newsstands from 25 June with a new issue, an authentic “summer special”, with a range of useful suggestions to spend the holidays with the best of “non-linear” television.
On confirms its cross-over vocation by aiming at both the young and digital world of binge-watchers, as well as those coming to streaming for the first time. The immediate and ordered information, along with a range of useful advice make it easy to discover new series and films quickly and intuitively, thanks to the clear and complete presentation of the offers of the various platforms.
“Many readers have been asking us when they could expect to find the new issue of On, the only magazine in the world that deals exclusively with streaming in all its forms, and we are delighted to finally be able to present it,” explained Aldo Vitali, editor of Tv Sorrisi e Canzoni. “This issue is even richer than the first. It has been conceived for the summer, because while generalist TV goes a little into hibernation, it is high season for online TV with lots of new content coming soon. But the aim of On remains the same: to provide information about all the catalogues, give accurate and amusing coverage on what’s new and, above all, save readers time in choosing what to watch.”
The opening pages are dedicated to “News” with previews and curiosities about upcoming series, films and shows. Plus, in this issue, a special feature on the 13 most frightening series of all time and an exclusive playlist with the favourite TV series of Nicola Savino. Background articles and profiles lead up to the guide divided by platform – from Netflix and Amazon Prime Video, to Infinity, Now Tv, Tim Vision and Dazn, as well as the free-to-air offerings of Rai Play and Mediaset Play.
On offers more than 300 suggestions and profiles of catalogue titles and the most anticipated new series, including the third seasons of Stranger Things, La Casa di Carta and The Handmaid’s Tale and the second season of Big Little Lies. The magazine concludes with a “Guide to services”, which outlines the costs and conditions of subscriptions and a “Tool Guide”, which explains, in simple terms, the best devices to use for access to streaming services.
On is on sale with Tv Sorrisi e Canzoni this week of €1 more, and will them be available from newsstands on its own for the whole of July at the price of €2.50.
In support of the launch a communication campaign has been developed by Hunbranded and planned on TV, press, radio, web, social and point of sale.