Archiproducts Milano took center stage at Milan Design Week 2026 with “Fòco. Living notes by Studiopepe,” a new project that welcomed more than 14,000 visitors to Via Tortona, created in collaboration with over 50 international brands.
Archiproducts’ presence was felt throughout the city thanks to tens of thousands of copies of La Guida Archiproducts, the curatorial guide designed to help navigate the Salone and Fuorisalone 2026, and a coordinated, multi-channel strategy developed to highlight the week’s main initiatives.
Against this backdrop, the “Here Comes Design” event took place, featuring the presentation of a new range of digital and experiential solutions developed with AdKaora – Digital Fighters and Mondadori Digital, to bring design into new contexts, from beauty to fashion, from lifestyle to the automotive sector.
In the second photo, top, Andrea Santagata, CEO of Mondadori Digital, alongside Ferdinando Napoli, CEO of Edilportale.com, and founding partners Marilde Longo, Vincenzo Maiorano, and Maurizio Alfieri; bottom, the AdKaora team led by Davide Tran, CEO of AdKaora and MarTech Hub Director at Mondadori Digital.
Credits: Archiproducts.