AdKaora acquires stake in AD cube, an Italian AdTech startup selected for the first edition of the PLAI Accelerator program and specializing in artificial intelligence applied to advertising.

The deal will let AdKaora, Mondadori Media’s international digital Martech agency, develop more and more innovative AI-based solutions that can generate value in terms of campaign and performance optimization. At the same time, AD cube will be able to boost the spread of its technology, strengthen its team, and support international scalability.

With this agreement, the Mondadori Group increases its overall stake in the startup to 20%, with the possibility of further increasing it in the coming years, paving the way for a strategic collaboration based on artificial intelligence.