Mondadori Digital is born, the Group company that will bring together the digital activities currently held by Mondadori Media.

The goal is to promote further growth of these assets in order to consolidate leadership in the Italian market.

Mondadori Digital is positioned as the leading national publisher on social media and in the digital sector, thanks to a portfolio of leading brands in the verticals with the highest market value, with a fanbase of 125 million people in Italy and abroad and over 33 million unique users per month.

“This strategic development aims to consolidate our position as one of the most important Italian digital media players, thanks to a process of continuous innovation and the enhancement of talent and skills,” said Antonio Porro, CEO of the Mondadori Group.

Andrea Santagata will take on the role of CEO of Mondadori Digital, while retaining his responsibility as Chief Innovation Officer of the Mondadori Group. The president of the newly formed company will be Carlo Mandelli, Director of Strategic Development of the Mondadori Group and CEO of Mondadori Media.

Mondadori Digital will be divided into two areas:
– the first focused on the management and development of editorial and social brands – including GialloZafferano, The Wom, MypersonalTrainer, Webboh, Studenti and NostroFiglio – social agencies – Zenzero and Power – and Fatto in Casa da Benedetta;
– the second on the MarTech Hub, consisting of AdKaora, Hej! and Direct Channel.