2026

Starting this week Chi, the most read people magazine in Italy, is enriched with new exclusive signatures and personalities from the world of television, entertainment and information, with brand new columns and stories to discover.

The new features of Chi will be presented during the evening event, which will be attended by great guests and faces of entertainment, taking place on Thursday, October 1st at the Manzoni Theatre in Milan.

«Starting from this issue, our magazine changes: not so much in appearance, as in substance. Graphically, it remains what it has always been: elegant, colorful, with the most beautiful photos and the most current scoops. What changes, instead, is the narrative language. A language that must necessarily look to the future, while remaining within the tradition that in thirty years of life has made Chi not only a mirror of Italian society, but a brand that is now part of our daily lives. The celebrities you love will no longer be just images on a page, but voices that will speak directly to you. Prestigious signatures, famous personalities that you have come to know on television or on the pages of Chi, join our team, not to be interviewed, but to sit down and write with us, to curate columns, to make our pages even more alive and authentic», declared Massimo Borgnis, editor of Chi.

Among the prestigious signatures that enrich the magazine starting this week stand out:

• Cesara Buonamici, who curates the current affairs column «4 chiacchiere tra BuonAmici», an intimate and authoritative look at the events of the week;

• Antonella Clerici, with «Pensieri stupendi», dedicated to lifestyle, family and positive daily life;

• Alessia Marcuzzi, who enriches the magazine with «Sì, viaggiare», a visual diary among iconic destinations and style tips, which in the relaunch issue features London as the protagonist;

• Benedetta Rossi, with the column «Fatto in casa per Chi», focused on recipes and practical advice;

• Gianluigi Nuzzi, who signs the space «Segreti&Delitti», dedicated to in-depth analysis, from major crime cases to behind-the-scenes of investigations and the value of human storytelling;

• Dario Maltese, who meets the key personalities of entertainment and culture;

• Giuseppe Candela, who intensifies his presence on the magazine, pairing gossip tidbits with exclusive interviews with entertainment protagonists.

Among the magazine’s new features are also “Chi’s Novels”, a series of stories dedicated to all fans of the most beloved personalities in the entertainment world. The initiative retraces the lives, successes and lesser-known sides of the stars who have most influenced gossip and lifestyle in our country. After the stories of Belen Rodriguez, Stefano De Martino, Chiara Ferragni and Al Bano, in this week’s issue of Chi, a two-part monograph on Fedez, with all the behind-the-scenes details about his successes, his vulnerabilities and his rebirth.

MULTI-PLATFORM STORYTELLING GROWS

The new features of Chi are part of a continuously expanding multi-platform ecosystem that reaches a total audience of over 3 million contacts. The website www.chimagazine.it confirms itself as an essential point of reference in online entertainment information, with scoops, exclusive photos, behind-the-scenes details and previews of newsstand releases on the most beloved personalities.

The brand’s digital offer is completed by its presence on social platforms: among these, the Instagram account @chimagazineit stands out, which with nearly 900 thousand followers is the number one profile in Italy in the People/Vip segment, with a community that in August alone generated over 100 million views between scoops and exclusive behind-the-scenes content.

THE CELEBRATION EVENING AT THE MANZONI THEATRE IN MILAN

The new features and continuous evolution of Chi will be at the center of the exclusive invite-only event taking place on Thursday, October 1st at the Manzoni Theatre in Milan, which will see the participation of top clients, entrepreneurs and beloved entertainment faces. To celebrate this important milestone, the evening will be accompanied by an excellent gastronomic experience curated by Vicook, culminating in the cutting of a spectacular celebratory cake signed by Da Vittorio. Accompanying the toast will be Comte de Montaigne Champagne, an exclusive partner that has always supported Chi in its most significant events, and MARTINI, which will surprise guests with a selection of Spritz created specifically for the event. At the end of the evening, special gifts for guests signed by Dr Kleein, Lovrén and Velym Haute Parfumerie.

Chi thanks the prestigious partners who have chosen to support the magazine in creating this special evening and whose valuable contribution made this event possible:

• Comte de Montaigne Champagne, which confirms its historic collaboration with Chi by accompanying the evening’s toast, and MARTINI, which will delight guests with a selection of Spritz and classic cocktails created for the occasion;

• Vicook will curate an excellent gastronomic experience for the guests, and Da Vittorio will sign a spectacular celebratory cake;

• DR KLEEIN will gift event guests with a selection of beauty products, dedicated to skin care and beauty;

• Lovrén with a special makeup gift for guests;

• Velym Haute Parfumerie will be present with its “Discovery Sets” and an expert from the maison to guide each guest in choosing the ideal fragrance.

The advertising sales for Chi are managed by Piemme Spa, the exclusive advertising agency for Mondadori Media brands.

The fifth edition of MypersonalTrainer Days, the event dedicated to fitness, health, and prevention, held under the patronage of the Municipality of Milan and animating the Arco della Pace on Saturday 19 and Sunday 20 September, closed with extraordinary numbers, recording over 20,000 attendees. Behind the scenes of this success was a team of 460 people who worked over the two days to ensure an impeccable experience, managing an influx that saw 2,300 participants on the waiting list and 2,400 square meters dedicated to activities, expanding the space available for training.

The impact of MypersonalTrainer Days went far beyond the physical dimension of the event: video coverage on social media and the web reached unprecedented peaks, achieving a reach on social media channels of over 20 million in the 48 hours of the event alone.

«This fifth edition confirms the strong interest in health and wellness, now understood as a real lifestyle change and no longer just a passing fad. The desire to meet in person and feel part of a community centered around movement, self-care, and longevity clearly emerges,» stated Daniela Cerrato, CMO of Mondadori Digital. «Further proving this strong trend, advertising investments continue to grow. This year as well, we are proud to have established very high-value partnerships and to have earned the trust of as many as 24 brand partners, many of whom confirm their presence alongside us for several years now. Companies have once again chosen our brand with a clear goal: to get into direct contact with an attentive, participating, and passionate community of fitlovers,» concluded Cerrato.

Saturday saw the official inauguration in the presence of the Councillor for Sport, Tourism and Youth Policies, Martina Riva. Among the main guests who spoke on stage hosted by Monica Bertini: Carolina Kostner, who looked back at her main Olympic career steps; Chiara Pellacani, diver fresh from her success at the five European gold medals in Paris; and Martina Colombari, who shared her approach to psychophysical wellness.

On Sunday, September 20, a padel tournament was held in partnership with Bombeer & Italy Padel Tour, which saw the participation of football legends including Christian Vieri, Nicola Amoruso, Samir Handanovič, Christian Brocchi, Marco Borriello, Stefano Torrisi, Tomas Locatelli, and Riccardo Maspero.

Ample space was also dedicated to health and prevention. In collaboration with LILT Milano, mobile clinics were set up for free senological visits, mammograms, and ultrasounds; a cardiovascular area offered free heart screenings and check-ups, and a dry eye screening service was activated.

The rich schedule included over 50 outreach talks dedicated to longevity, nutrition, and preventive medicine, as well as trending workouts and dance fitness led by top trainers like Jill Cooper and talent from the Power Talent Agency roster: Nicolò Famiglietti, Silvia Fascians, Laura Crugnola, and Luca Anzano. Plus, the highly attended MYPT Cross the Park functional walk with Jairo Junior through Parco Sempione, the Zumba Beat Party, workshops for children with the Fire Brigade, and an area reserved for pets.

The brand partners who contributed to the success of this fifth edition

The commercial success of MypersonalTrainer Days stems from people’s growing desire to meet in a physical location and live unique, memorable experiences. At the same time, this format responds to companies’ increasing need to engage directly with the fitness lover community, allowing them to try products, convey brand values, and concretely boost consideration. It is the true essence of In-Real-Life Marketing: the convergence of digital reach and physical experience generates new communication opportunities and amplification thanks to a powerful word-of-mouth and the creation of instagrammable, viral content.

This fifth edition saw strong participation thanks also to the initiatives developed alongside partner brands – in synergy with Mediamond and the unit of the Group dedicated to special initiatives, Integrated Media Solutions – increasingly integrated into the storytelling and experience of MypersonalTrainer Days. Through custom-built activations, the public was able to discover and sample products, services, and novelties related not only to health and wellness, fitness, and sport, but also healthy eating, automotive, beauty, and pet care. Projects designed to transform the presence of partners into occasions for gathering and building relationships with the community, amplified on the digital channels of MypersonalTrainer, creating continuity between live experience and editorial content.

The partner brands that chose to join were: Ballarini, Bayer Italia, Carnidyn, Corman, and Omron Healthcare, Curasept, DR Automobiles, Enterogermina Gonfiore, Gran Cereal, GranTerre with the brand LiberaMente, La Piadineria, Lindahls Protein, Maalox Digestion RAPID, Mulino Caputo, Natural Trainer, Théa Farma, Viteba, Yakult, Zespri.

Technical partners: LILT Milano, Antigravity, Deghi, Vera, YOGAESSENTIAL.

Sustainability partner: Ecopneus.

Setup and logistics were managed by Area62.

MypersonalTrainer is the leading Mondadori Digital media brand in the world of health, wellness, and healthy nutrition functional to sport, with over 11 million monthly web and social reach (source: social incremental reach Comscore – May-July 2026) and over 6.6 million followers on social media (source: Comscore Shareablee and social insights – June 2026). Present for 5 years with live initiatives including annual appointments at RiminiWellness and in Milan at Arco della Pace with the Mondadori Digital event, MypersonalTrainer Days.

INTERNI participates again this year in Cersaie, the International Exhibition of Ceramic Tile and Bathroom Furnishings, which will be held in Bologna from 21 to 25 September 2026. The magazine of interiors and contemporary design of the Mondadori Group presents, together with Cersaie, the Lectio Magistralis of Alejandro Aravena, among the most authoritative protagonists of the international scene, on themes of architecture, living and the transformation of cities.

The meeting is set for Thursday 24 September at 10.30 am at Europauditorium – Palazzo dei Congressi di BolognaFiere, inside Building, dwelling, thinking, the cultural program of Cersaie dedicated to great architecture and design.

Architect, urban planner and professor, Alejandro Aravena has developed a design research focused on the relationship between space and people, with particular attention to the themes of living, sustainability and urban transformation. In 2001 he founded ELEMENTAL, studio and “Do Tank” dedicated to the design of interventions of public and social interest, developing an approach capable of combining architectural quality, available resources and community needs.

In 2016 Aravena received the Pritzker Prize and, in the same year, was curator of the XV Biennale di Architettura di Venezia, titled Reporting from the Front. Among the numerous awards received are also the Silver Lion at the Venice Biennale in 2008 and the Gothenburg Award for Sustainable Development in 2017.

His vision considers the project as a tool capable of responding to the transformations of society and the challenges of the present, connecting social responsibility, sustainability and quality of living. The Lectio will offer the opportunity to delve deeper into the thought and method of Aravena and reflect on the role of the discipline in the definition of cities and places in which we live.

The participation in the conference gives right to 2 Professional Educational Credits for architects (to register).

The magazine will propose a special setup of the Lounge Bar Gardens 25/26, with furnishings by Pedrali.

In the same week, INTERNI will be for the first time media partner of BOLD – Bologna Live Design, now in its second edition. From 19 to 27 September, Palazzo Isolani will host installations and projects of companies and designers, the former Chiesa di San Mattia will host Paesaggi Urbani – Urban Landscapes, with the visions of Aldo Aymonino, Stefano Boeri, Michele De Lucchi, Doriana and Massimiliano Fuksas, Massimo Iosa Ghini, Kengo Kuma & Associates, Piero Lissoni, Elena Salmistraro and Matteo Thun, called to translate their idea of city on large ceramic slabs, while Palazzo Zambeccari will be the venue of GUADI by Fabio Iemmi.

A new collaboration that expands the narrative of INTERNI on project culture, connecting protagonists, languages and places through which contemporaneity is expressed.

Students are back at their desks under pressure from the workload, tests and performance anxiety. But when they don’t understand something, they don’t look for help from adults: two out of three kids turn to AI or Google, while barely 8% raise their hand and ask the teacher for clarification.

It’s the picture that emerges from three instant polls on Back to School 2026 that Studenti, the benchmark media brand in digital education, submitted to its community (around 1,500 responses received) in order to understand how the way of studying is changing, the sources young people ask for help from and the concerns linked to returning to school.

The data also show that AI, rather than being seen as a shortcut, is perceived by kids as a tool capable of helping them understand better.

THE RESULTS OF THE THREE INSTANT POLLS CONDUCTED BY STUDENTI

1 – To understand, AI and Google first. Adults slip into the background

• When they encounter a difficult topic, two out of three kids (66.6%) turn immediately to artificial intelligence or Google.

• Human support slips into the background: 12.8% ask a trusted adult or a private tutor for help, 12.6% consult with classmates.

• Barely 8% ask the teacher for clarification during the lesson. A figure that shows how much digital tools have now entered the daily routine of study; AI and Google are always available and offer immediate answers.

The data highlight a contrast: the new generations feel the weight of academic expectations from adults, but when they need help they tend to turn elsewhere.

2 – Returning to school? Weighing down is above all the pressure

For students, the main difficulty of Back to School is school pressure.

• Over 50% indicate the workload of homework, tests and performance anxiety, as the heaviest aspect of returning to school.

• Followed, with 26.6%, by the return to school rhythms, between early wake-ups and reduction of free time.

• More contained are the concerns about socializing with classmates, indicated by 12.4%, and about the judgment of teachers, at 10.5%.

Returning is therefore experienced above all as a performance-related challenge.

3 – AI and critical awareness: for almost one in two kids it helps to understand better

• Over 45% of students state that AI helps them understand concepts better, 21.2% appreciate it above all because it allows them to save time and 9.5% use it to organize their study better.

• Only 6.1% recognize that it can sometimes lead them to reason less and barely 2.5% declare using it mainly to get ready-made answers.

• 15.3%, on the other hand, do not use AI to study.

AI emerges therefore above all as a tool to support understanding, but the ability to use it in a critical and conscious way remains central.

STUDENTI+: THE EXPERIENCE WITH THE AI TUTOR GAIA IS ENRICHED

Alongside editorial storytelling, Studenti expands the concrete tools made available to its community. Gaia, the AI tutor already available on the site, evolves within Studenti+, the free personal area accessible via registration and login, with new features designed to accompany kids in learning and revision.

With Studenti+, young people can transform notes and teaching materials into summaries and conceptual maps, create quizzes and flashcards, find answers to their doubts and organize content by subject. A dedicated environment for school that enhances the potential of artificial intelligence without replacing the student, fostering more organized learning and a conscious use of AI guided by critical awareness.

STUDENTI ON INSTAGRAM: FROM SCHOOL TO THE FUTURE

On the occasion of Back to School, Studenti also renews its presence on Instagram, with the goal of speaking above all to an over-18 community and accompanying them from high school to the choice of study path, right up to entry into the world of work.

Gen Z current affairs, educational and career guidance, topics and issues concerning new generations, psychological well-being, society and stories that deserve to be told.

Among the new short video formats there will be “School Alert”, with Esmeralda Moretti, a daily pill dedicated to the main news from the school world and student life, and “Orienteering”, with Noemi David, a weekly appointment dedicated to the opinions and sentiment of over-18s on school, guidance, society, generational trends and current affairs topics.

Studenti is the Mondadori Digital media brand leader in Italy on digital in the education category, with 3.4 million unique web users (source Comscore – May 2026). It is a benchmark for New Gens at school, but not only, thanks to a dynamic and continuously evolving editorial offering, characterized by innovative languages and content: a formula that has allowed Studenti to reach over 1.2 million followers on social media – across TikTok, YouTube, Instagram and WhatsApp – where students can access guides and tutorials to prepare for exams, receive support with AI tools in a safe place, to orient themselves in their educational and professional future and find resources to better live their experience, under every aspect, including personal well-being.

For over a hundred years, the automobile has transformed the world, multiplying individual freedoms and creating true collective imaginations. This is the key concept behind “Legendary cars”, a new and exclusive collection of unreleased collectible books dedicated to the major car manufacturers that redesigned our way of living, dreaming, and imagining ourselves on the move.

Each volume, paired with the magazine TV Sorrisi e Canzoni, traces the origins of iconic brands: from Ferrari to Alfa Romeo, from Porsche to BMW, passing through Mercedes and Maserati, as well as British icons and Japanese sports cars.

The editorial project, characterized by engaging texts accompanied by a rich iconographic catalog, offers the reader a true cultural, human, and technical fresco. Each book in the series thus becomes an authentic collector’s item, capable of telling the story of the cars that revolutionized design, innovation, and lifestyle.

“Legendary Cars”, created in co-edition with White Star, foresees a bi-weekly publication schedule for the first five issues – dedicated to Porsche, Ferrari, Alfa, Mercedes, and Fiat – and starting from the 6th issue, the collection will continue on a weekly basis until July 2027. The first volume “Porsche” is available at newsstands at the launch price of 5.90 euros, with subsequent volumes priced at 11.90 euros (magazine price excluded).

Webboh and Studenti, respectively the benchmark for Gen Z in Italy and the leader in digital educational, brought to the stage of the Paranoia Festival a research focused on the relationship that teenagers have with their parents. The survey was conducted by Webboh Lab, the first Permanent Observatory on Gen Z in Italy, together with the Sylla Research Institute.

The two Mondadori Digital communities, both media partners of the Festival—a cultural movement that puts young people’s mental health at its center—involved their audience of very young people, succeeding in transforming the words and behaviors of the new generations into concrete insights, useful for understanding a change that involves not only teenagers and families, but also schools, institutions, media, brands, and organizations.

All the results of the survey, which involved over 3,000 girls and boys under 19, of which more than 2,300 chose to also leave an anonymous message to their parents, were presented at BASE Milano during the talk “Listening to identity. How Gen Alpha and Gen Z build themselves today”, as part of the second day of the Milanese event of the Paranoia Festival. Speakers at the meeting included: Giulio Pasqui, Founder of Webboh; Furio Camillo, Scientific Director of Webboh Lab and the Sylla Research Institute, along with content creators Samara Tramontana and Klaus; and psychologist Marzia Targhettini, Treasurer of the Order of Psychologists of Lombardy.

«The Paranoia Festival, with the collaboration of Institutions, offers young people physical places where they can meet, express themselves, and be heard. We feel the responsibility to do the same in the digital environment, through Webboh and Studenti. Therefore, with this research, we gave them a space to speak out: over 3,000 girls and boys responded, and as many as 2,300 chose to entrust us with an anonymous message addressed to their parents. A gesture of trust that is anything but taken for granted», commented Daniela Cerrato, Chief Marketing Officer of Mondadori Digital. «This demonstrates that Webboh and Studenti are two editorial platforms with which the new generations can easily interact and where they can easily open up to bring their issues to light. This is where the valuable work of Webboh Lab and the Sylla Research Institute fits in, allowing these testimonies to be elaborated into useful data to understand the perspective of the youngest», concluded Cerrato.

THE RELATIONSHIP BETWEEN TEENAGERS AND PARENTS: FAR FROM A FLEEING FROM THE FAMILY
The data emerging from the research conducted on the Webboh and Studenti communities disproves the clichés about isolated teenagers or those uninterested in their relationship with adults; the vast majority of young people seek an authentic connection with their parents and wish to talk about:

• personal future (77.4%),

• their emotional sphere (71.8%),

• time management and their passions (71.8%)

• friendships (70.4%).

Conversely, topics traditionally associated by adults with adolescent life slip to the bottom of the list, such as:

• affectivity and sexuality (42.2%)

• social media and online life (33.1%).

From the qualitative analysis of over 2,300 anonymous messages, what makes the difference is nevertheless the “how” to dialogue; young people primarily ask for more listening (24.6%) and less judgment (23.6%). If on the one hand 42.6% state “They love me but they don’t understand me”, fully 39.5% of the open responses reiterate the need to “talk more and better”, confirming that even in moments of conflict, the emotional bond with the family remains solid (27.4%).

To download the survey:
https://webboh-lab.it/come-gen-alpha-e-gen-z-costruiscono-oggi-se-stessi/

Webboh is the benchmark media for Gen Z. Founded in 2019, it has been part of the Mondadori Group since 2023. It boasts a monthly web and social reach of 5 million (source: Comscore social incremental reach, last 3 months media) and a fanbase – across TikTok, Instagram, Youtube, and Whatsapp – of over 6 million followers. It is stably in the top ten most influential Italian media on social media, as well as first in the Generation Z target for engagement and video views (source: Classifica Top Media Italiani by Prima Comunicazione).

Webboh Lab, born from the encounter between Webboh and the Sylla Research Institute, under the scientific direction of Prof. Furio Camillo, is the first Permanent Observatory on Gen Z in Italy. Its goal is to provide an authentic and real snapshot of Generation Z, giving voice to young people through surveys and research that transform their opinions into concrete insights for companies, institutions, and media.

The Sylla Research Institute is specialized in the design and execution of market surveys. The Scientific Director of the Institute is Professor Furio Camillo.

Studenti is the Mondadori Digital media brand leader in Italy in digital educational in the education category, with 3.4 million unique web users (source: Comscore – May 2026). It is a benchmark for the New Gen at school, but not only, thanks to a dynamic and constantly evolving editorial offer, characterized by innovative languages and content: a formula that has allowed Studenti to reach over 1.2 million followers on social media – across TikTok, YouTube, Instagram, and WhatsApp – where students can access guides and tutorials to prepare for exams, receive support to find their orientation in their scholastic and professional future, and find resources to better experience their student life in every aspect, including personal well-being.

Milan prepares to welcome back MypersonalTrainer Days, the appointment that has now become an essential benchmark for anyone who considers well-being a pillar of their daily life: the fifth, highly anticipated edition of the event will take place Saturday, September 19 and Sunday, September 20, in the splendid and iconic setting of the Arco della Pace.

The initiative, patronized by the Municipality of Milan, aims to exceed last year’s already extraordinary numbers with an even more immersive, accessible, and varied format. The fil rouge of the 2026 edition will be the concept of Wellness Beat: a metaphor that combines the rhythm of the heartbeat, the fluidity of physical movement, and the energy of music to accompany every participant toward rediscovering their ideal balance between body, mind, and emotions.

SPECIAL GUESTS AND TOP-TIER SPORT: FROM CAROLINA KOSTNER TO CHIARA PELLACANI, MARTINA COLOMBARI, ALESSANDRO MATRI, NICOLA AMORUSO, AND OTHER FOOTBALL LEGENDS

The stage of MypersonalTrainer Days will host a true parterre de rois featuring Olympic champions, entertainment personalities, and icons of Italian football, in a lineup co-hosted by the well-known sports journalist Monica Bertini.

Saturday, September 19, 10:00 AM – Opening of the event and ribbon cutting in the presence of the Councillor for Sport, Tourism, and Youth Policies Martina Riva, who will officially kick off the days dedicated to wellness and sport.

An exceptional guest will be Carolina Kostner. The figure skating champion, an absolute symbol of the perseverance and elegance of Italian sport worldwide, will share her story in an intimate interview. At the center of the dialogue are the secrets to finding one’s “internal rhythm” and the resilience needed to get back up after every fall, both on the ice and in daily life. A passionate narrative that will also cover her Olympic career—from her role as flag bearer at Turin 2006 to the bronze won in Sochi 2014—highlighting how the pressure of the big five-ring stages can be transformed into a lesson in personal growth and determination.

The spotlight will then turn to Chiara Pellacani, star of the Italian national diving team, fresh from her incredible exploit at the Paris European Championships in August 2026, where she made history by winning no fewer than five gold medals in the five events she entered.

Hers is an extraordinary and non-linear path: very young, she had the courage to put herself completely back in the game, splitting her training between Italy and abroad to reach the highest levels of international sport. A unique opportunity to hear in her own voice the value of the athletic and mental preparation work that lies behind successes of this caliber.

At 12:00 PM Martina Colombari will talk about her method for training body, mind, and willpower, starting from her book “Il cambiamento sei tu” (coming out via Sperling&Kupfer on September 22). At the center of her speech is the idea that well-being arises from the awareness that change always starts with each of us: a path based on tenacity and discipline to face passing time with a smile, through nutrition, movement, and stress management.

Sunday, September 20, 10:00 AM – The second day will give space to entertainment and amateur competition thanks to the exclusive Padel Tournament organized in collaboration with Italy Padel Tour & Bombeer. On the court set up for the occasion, Italian football legends will compete, including Christian Vieri, Alessandro Matri, Nicola Amoruso, Christian Brocchi, Stefano Torrisi, and Tomas Locatelli, ready to entertain the public with athletic performances and great fun.

PREVENTION AND HEALTH AT THE CORE: FREE HEALTH SCREENINGS

MypersonalTrainer Days confirms itself not only as a space for entertainment and physical activity, but as a concrete outpost for public health. The big news for this fifth edition is the prestigious partnership with LILT Milano (Italian League for the Fight against Tumors), which will allow the community to be offered an important service of free oncological prevention inside a high-tech mobile clinic:

Saturday, September 19: senological examinations and mammograms of the latest generation using tomosynthesis, reserved for women over 40 years old.

Sunday, September 20: senological examinations and breast ultrasounds dedicated to women under 40.

To complete the medical-scientific offering, on both days an area dedicated to cardiovascular health will be set up, where all participants can carry out free cardiological check-ups, including blood pressure measurement and basic electrocardiogram (ECG) as well as free screenings for dry eye syndrome.

TALKS, OUTREACH, BEAUTY, AND PRACTICAL MEDICINE: “JOIN US AND LEARN HOW TO LIVE WELL”

Scientific knowledge meets accessible dissemination through a series of meetings open to the public, designed to provide practical tools to apply in daily life. The talks will be moderated and presented by journalist, author, and science communicator Angelica Amodei, structured around three major macro-themes:

Longevity and Mental Health: a deep exploration into the biological and psychological mechanisms to age well and keep the brain active. Speakers include Licia Fertz, a splendid icon of active longevity at 96 years old; journalist Edoardo Rosati, who will explain the extraordinary gift of brain neuroplasticity; Ascanio Polimeni together with sociologist Angela Marocco, ready to reveal the lifestyle secrets of the planet’s longest-living populations. Psychotherapist Alberto Pellai will address the delicate theme of emotional listening, while aesthetic surgeon Sergio Noviello will show how regenerative and preventive medicine can make us feel comfortable in a changing body.

Sustainable and Integrated Nutrition: superare i falsi miti della nutrizione attraverso la scienza. Dietitian Tiziano Scarparo will illustrate how to abandon restrictive diet culture in favor of a nutritional approach integrated with psychology; nutritionist Laura Crugnola, joined by well-known trainer Nicolò Famiglietti (both from the roster of Power Talent Agency), will present the “Food & Move” pairing for cellular health, while gastroenterologist Dr. Gabriele Prinzi will offer valuable insights into the role of the gut microbiota for systemic well-being.

Beauty, Cosmetics, and Practical Medicine: skincare understood as the first act of health. Aesthetic doctor Antonio Braucci will introduce the new frontiers of Skin Longevity; Dr. Giacomo Pisano (known on social media as @socialmentefarmacista) will debunk common doubts about supplements and cosmetics based on scientific evidence. In addition, creator Michela Morace will hold a practical demonstration on the use of the draining brush to stimulate lymphatic flow and reduce facial swelling (with complimentary product samples while supplies last).

A NON-STOP PROGRAM: WORKOUTS, FUN, AND ACTIVITIES FOR EVERYONE

From morning to evening, the Arco della Pace will resound with energy thanks to an uninterrupted program of classes open to any level of physical fitness:

The program pairs the search for inner balance with high intensity. In holistic disciplines, options range from bodyART (physiotherapy and Chinese medicine) to Yoga Therapy Stress Relief to reduce cortisol, up to AntiGravity® Fitness with expert Sayonara Motta on suspended hammocks. For those seeking a cardio boost and ethnic rhythms, the offer proposes the Afro-Brazilian warrior dance Maculelê, the martial arts strikes of Kombat Burn, the percussion of Tamboo, and the synchronized HIIT of Strong Nation.

Top Trainers in the sector: sessions will be led by an exceptional cast with fitness gurus Nicolò Famiglietti, Silvia Fascians, and Luca Anzano (from the crew MypersonalTrainer and Power Talent Agency), along with true icons like Jill Cooper, Roberta Vanzella, and Monia Di Cocco.

Outdoor & Special events: the beloved functional walk MYPT Cross the Park returns, led by the widely followed Jairo Junior. To crown Saturday, a large and energetic Zumba Beat Party will take place, a true party open to all.

Finally, inclusive spaces and services designed for the whole family will not be missing: from educational workshops by Pompieropoli organized in collaboration with the Fire Brigade for the little ones, to a Pet Area dedicated to activities and the well-being of our four-legged friends.

INFORMATION AND BOOKINGS

All events, masterclasses, and medical screenings made available during the weekend are completely free of charge, with mandatory registration while spots last.

To check the complete program and all updates: https://mypersonaltrainer.hostspot.it/programma/fitness-stage

Remember to save your QR code and book individual workouts, talks, and activities.

From the Baroque tradition of grand urban scenographies to contemporary experimentation, temporary architecture continues to be fertile ground for connecting design, art, craftsmanship, and innovation. This is the common thread of Ephemeral Architectures, the event promoted by INTERNI, the interior and contemporary design magazine directed by Gilda Bojardi, in collaboration with the Italian Cultural Institute in London.

The appointment will take place Monday, 14 September 2026 at 6:30 PM (with doors opening at 6:00 PM) at Casa Italia (4-5 Buckingham Gate, London SW1E 6JP). Since July 2026, this historic building—located just a few steps from Buckingham Palace—has served as the new headquarters for the Embassy of Italy, the Italian Cultural Institute, and the ITA, bringing together under one roof the different components of the Italian System, fostering dialogue between culture, art, economy, and creativity. The spaces, created with contributions from numerous Italian design and furniture companies and enriched by works of modern and contemporary art, reflect the venue’s mission to promote Italian excellence and creativity.

It is against this backdrop, where tradition and innovation coexist, that a reflection on the origins and evolution of temporary architecture takes place. Its roots lie in the history of major European cities: starting from the Renaissance, Rome was famous for the scenographic backdrops and temporary structures designed by architects to welcome kings, ambassadors, and prominent figures—a tradition shared by other Italian cities that also developed across the Channel, in Elizabethan London, with agile and spectacular stagings. Over time, this heritage has assumed new forms, giving rise to increasingly experimental ways of intervening in space and establishing a direct relationship with the public.

In the contemporary world, one of the most significant expressions of temporary architecture is found in FuoriSalone and in the exhibition-event that INTERNI organizes every year in Milan, where international architects and designers create interventions designed for temporary enjoyment. The vocation for spatial transformation also characterizes exhibitions, displays, and showrooms, where the scenic setting helps construct a narrative and reinforce brand identity.

The London event will delve into the role of installation design as a planning practice, exploring its potential and the dialogue between artisanal knowledge, industrial techniques, and new technologies. This exchange also highlights the ability of Made in Italy to combine tradition and innovation, manual skills, and research.

The evening will also provide an opportunity to present Milano Design Hub & Spoke, INTERNI’s monograph dedicated to Milan, the international epicenter of Italian design. The volume tells the story of a city that has become a global laboratory and point of reference, thanks to the presence of prestigious flagship stores and the realization of major contract projects internationally.

Sharing their perspectives will be Carolina Gismondi de Bevilacqua, Vice President and Chief Product Strategy Officer of Artemide Architetto; Carola Migliore, architect and co-Founder of Reality Is__; and Christina Seilern, Founder and Principal of Studio Seilern Architects. The talk will be moderated by Carlo Biasia, Architect for INTERNI.

For information and further details: www.internimagazine.it

Not a flight from the family, but a deep desire to be truly listened to. This is the picture taken by Webboh and Studenti, media partners of Paranoia Festival 2026, the cultural movement focusing on the mental well-being of young people.

Webboh, the benchmark media for Gen Z in Italy, and Studenti, leader in digital education, involved their communities of very young people in a study focused on the relationship adolescents have with their parents. Subsequently elaborated by Webboh Lab – the first Permanent Observatory on Gen Z in Italy – together with the Sylla Research Institute, the survey “Listening to Identity. How Gen Alpha and Gen Z Build Themselves Today”, will be presented Saturday 12 September at BASE Milano, as part of the second day of the Milanese appointment of the Paranoia Festival.

All the results of the research, which involved over 3,000 girls and boys under 19 and collected over 2,300 anonymous testimonies addressed by young people to their parents, will be at the center of the talk “Listening to Identity” with Giulio Pasqui, Founder of Webboh, Furio Camillo, scientific manager of Webboh Lab and the Sylla Research Institute, together with content creators Samara Tramontana and Klaus, and psychologist Marzia Targhettini, from the Order of Psychologists of Lombardy.

“When we ask kids what they would like to talk about more with their parents, personal future comes first. It is a request for accompaniment, not distance. These kids are not telling us “leave us alone”. They are telling us something very different: listen to us, trust us, and try to understand who we are becoming. From the survey, we discover that almost eight out of ten would like to talk more about their future with their parents. When we give kids a space to talk, they talk. And they have a lot to tell us. Not to forget that the effectiveness of the parent-child relationship comes from an authentic dialogue”, commented Professor Furio Camillo.

The data emerging from the research disproves the clichés about isolated teenagers or those uninterested in the relationship with adults; the vast majority of young people seek an authentic connection with their parents and wish to talk about:

• personal future (77.4%),

• their emotional sphere (71.8%),

• management of time and their passions (71.8%)

• friendships (70.4%)

However, what makes the difference is “how” to dialogue: kids primarily ask for more listening (24.6%) and less judgment (23.6%). While on the one hand 42.6% declare “They love me but they don’t understand me”, a good 39.5% of open responses reiterate the need to “talk more and better”, confirming that even in moments of conflict, the emotional bond with the family remains solid (27.4%).

Webboh is the benchmark media for GenZ. Founded in 2019, it has been part of the Mondadori Group since 2023. It boasts a monthly web and social reach of 5 million (source: Comscore incremental social reach, average last 3 months) and a fanbase – across TikTok, Instagram, Youtube, and Whatsapp – of over 6 million followers. It is consistently in the top ten most influential Italian media on social networks, as well as first in the Generation Z target for engagement and video views (source: Top Italian Media Ranking by Prima Comunicazione).

Webboh Lab, born from the encounter between Webboh and the Sylla Research Institute under the scientific direction of Prof. Furio Camillo, is the first Permanent Observatory on Gen Z in Italy. Its goal is to return an authentic and real snapshot of Generation Z, giving voice to young people through surveys and research that transform their opinions into concrete insights for companies, institutions, and media.

The Sylla Research Institute specializes in the design and implementation of market research. Scientific director of the Institute is Professor Furio Camillo.

Studenti is the media brand of Mondadori Digital leader in Italy in the digital education category, with 3.4 million unique web users (source Comscore – May 2026). It is a benchmark for New Gen at school, but not only, thanks to a dynamic and continuously evolving editorial offer characterized by innovative languages and content: a formula that allowed Studenti to reach over 1.2 million followers on social networks – across TikTok, YouTube, and WhatsApp – where students can access guides and tutorials to prepare for exams, receive support with AI tools in a safe place, navigate their educational and professional future, and find resources to better live their experience, in every aspect, including personal well-being.

Following over ten years of success, innovation, and constant growth in the digital landscape, AdKaora, the MarTech agency of Mondadori Digital, announces a strategic and visual rebranding created in collaboration with DUDE Design, a branding and design studio that combines aesthetics and strategy to create distinctive visual identities. This evolution redefines the company’s identity, translating the balance between a human approach and technological effectiveness into a cohesive, contemporary design.

From the Maori collective to “living technology”

Since its inception in 2013, AdKaora’s positioning has been guided by the claim “Digital Fighters,” rooted in the brand’s name itself, where “Ad” stands for advertising and “Ka-ora” recalls the Maori term translatable as “it is life.” For over ten years, this philosophy has guided the team according to the collective spirit of the Haka: that of a united team of talent that, year after year, has supported the company’s growth.

This journey first led to international expansion in 2025 with the acquisition of the Spanish company Adgage and the creation of AdKaora Iberia, followed in early 2026 by the merger with Hej!, now the second pillar of the new AdKaora.

In light of this major evolution and the unification of distinct yet complementary spirits and skill sets, the rebranding arose from the need to consolidate a single identity—one capable of providing the best synthesis in which all teams can recognize themselves. AdKaora thus embraces a systemic vision where humans and technology feed off each other in a continuous loop. This gives rise to the new payoff: “Breathing Innovation.”

«Designing a new corporate identity was a long and profound journey. I want to thank DUDE and our entire team for their hard work. We started from the conviction that innovation is not a purely technological process. With “Breathing Innovation”, we want to tell the story of a technology that is alive and organic to the company, adapting and evolving alongside people. It leverages a corporate culture made of professionals ready to step up with curiosity, determination, and that irreplaceable human touch that complements technological tools. It is our promise to the market: we are not mere data and technology optimizers, but orchestrators of solutions capable of uniting intuition with digital accuracy», stated Davide Tran, MarTech Hub Director of Mondadori Digital and CEO of AdKaora.

The new brand identity designed by DUDE Design: strategy, identity, and visual language

The graphic work managed by DUDE Design covered the entire scope of the brand identity, from defining the positioning to building the visual system, through to its application across all brand touchpoints. The result is a cohesive, scalable identity designed to accompany AdKaora into its next phase of growth.

At the core of the new visual system is a logotype that merges two seemingly opposing spirits into a single harmonious form:

• the Human spirit, expressed through soft, graceful, and deep characters, symbolizing intuition and sensitivity;

• the Tech spirit, entrusted to precise, geometric fonts typical of the MarTech landscape.

The color palette has been refreshed to reinforce this vision with a stark contrast between dark tones and a bright green, bringing energy and vitality to the identity without compromising on solidness.

“AdKaora involved us at a time of major transformation: after a significant structural shift and a merger, the company needed an identity that could tell the story of this new ecosystem. From our very first conversations, it was clear that people have always been a fundamental component of its identity. Together with its technological and innovative DNA, this defines a dual spirit that we translated into a visual system—from the logotype to the entire visual identity—that fosters a continuous dialogue between data and instinct,” stated Lorenzo Picchiotti, Chief Creative Officer & Partner at DUDE & DUDE Design.

The evolution of the advertising model and growth drivers

This initiative is part of Mondadori Digital’s broader strategy, in which AdKaora represents one of the key assets in the evolution of the advertising and technological model.

Starting from mobile marketing and strengthened in conversational marketing thanks to the union with Hej!, AdKaora now provides brands with an integrated full-funnel platform capable of linking brand awareness, lead generation, and conversion. The offering is built on distinctive strategic drivers: the effectiveness of proximity marketing, the precision of retail media, the tangibility of performance marketing, the engagement capacity of proprietary rich media, internationalization—already backed by the strong presence of AdKaora Iberia—and the quality of the editorial network, alongside dedicated technologies for monetizing partner publishers’ inventory.

At the core of it all, the power of data acts as a connecting element, enabling an integrated approach that connects brands, publishers, and consumers in an increasingly direct, personalized, and interactive way.

A continuous loop between intuition and data

The rebranding also reflects the strategic approach with which AdKaora presents itself to its partners today: intuition identifies the route, human thought takes the lead, and technology clears the path.

With this new identity, AdKaora positions itself as the architect of a balance between human and tech, ready to “breathe innovation” alongside brands and publishers.

«The results achieved, together with the integration of Hej!, form the foundation for further accelerating our growth path. By combining AdKaora’s solid market standing with Hej!’s technological and innovation-oriented approach, we have created a unique ecosystem where intuition and methodology reinforce one another. We are not simply the sum of two high-performing entities, but a unified force capable of integrating human intelligence and top technologies to develop proprietary products and platforms, providing brands with solutions that support increasingly seamless customer journeys», emphasized Paolo De Santis, Co-CEO of AdKaora & Chief Operating Officer Adv MarTech Hub Mondadori Digital.

ADKAORA

AdKaora is the digital agency of Mondadori Digital, specializing in mobile innovation and offering multichannel, full-funnel solutions to brands and publishers to reach and engage their target audiences, generating concrete and measurable results. Through the integration of its proprietary DMP, location-behavioral data, and the AdKaora Value Network publisher network, AdKaora can activate data-driven audiences using exclusive ad formats created by the AdKaora Creative Studio. Its solution ecosystem includes AI-driven performance marketing campaigns, an Advanced Proximity Suite enhanced by Savi’s mobile couponing for online-to-offline conversion, and the pharmaceutical Retail Media channel with Addendo Pharma. AdKaora also provides advanced measurement and analytics tools to monitor key KPIs and gather insights on footfall, sell-out, and brand lift. Website: www.adkaora.com

DUDE

Founded in Milan in 2008 by Davide Baldi and Lorenzo Del Bianco, DUDE has grown into one of the leading creative agencies in Italy. With the launch of DUDE London in 2017, it now counts over 100 people across Milan and London. The group includes DUDE Design, a branding and design studio that combines aesthetics and strategy in creating distinctive visual identities; DUDE Originals, for original entertainment content; DUDE Things, dedicated to startup investments through branding and communication consultancy; and Fondazione DUDE, a non-profit organization that leverages creativity to generate social impact through cultural projects and public-value initiatives. Website: https://dude.it