2026

From Thursday 19 March, Mondadori Store, Italy’s largest network of bookshops, will also open in Bracciano (Rome), bringing a new space dedicated to books and entertainment to the area.

This new franchised opening further strengthens Mondadori Store’s already extensive presence across the Rome area, in line with the network’s strategy to promote culture and reading through local socio-cultural hubs.

The bookshop will offer the community a place to meet and connect, hosting events with authors for adults, young people and children, as well as initiatives developed in collaboration with local schools and cultural associations.

“Drawing on more than eight years’ experience, since opening my first Mondadori bookshop in Manziana, I have come to see that bookshops are certainly commercial ventures, but above all places of culture, exchange and personal growth, spaces where each day can spark a new adventure, with opportunities to encounter and engage with different ideas and worlds,” says Manuela Bianchi, a Mondadori Store franchisee. “We are ready to embrace the challenges the local area will bring, with the aim of developing projects that bring a broader sense of culture closer to love for books and music, creating a natural blend of sound and words,” Bianchi concludes.

The new Mondadori Bookstore covers an area of 130 square metres and offers a catalogue of more than 10,000 titles, ranging from great classics to bestsellers, including fiction and a broad selection of Italian and international non-fiction. Particular attention is given to younger readers through the We are Junior format, which includes educational games and illustrated books designed to spark their imagination with engaging stories. The shop also features the Just Comics section, dedicated to the growing world of manga and graphic novels, and My New Romance, a new corner for readers who enjoy romance fiction, one of the most popular literary genres of the moment. The offer is further complemented by areas dedicated to stationery, toys, gadgets, gift cards and gift boxes.

The Mondadori Bookstore in Bracciano will also serve readers online: customers can stay up to date via its Instagram and Facebook pages. In addition, they can use the digital services on  Mondadoristore.it to check book availability, place orders, collect in-store or arrange home delivery. Remote payments will also be available exclusively via Satispay.

Mondadori Store is the largest network of bookshops in Italy, with over 500 locations across the country, from major cities to smaller towns. These cultural hubs operate nationwide under the Mondadori Bookstore brand, both directly managed and franchised, alongside company-owned stores such as Mondadori Bookstore | MA, Mondadori Duomo and Rizzoli Milano. Mondadori Store is also active online through its e-commerce website Mondadoristore.it and its book club offering

MONDADORI BOOKSTORE

Address: Via Braccianese Claudia 8-14, 00062, Bracciano, RM
Opening hours: Monday to Friday 09:00 am – 7:30 pm; Saturday 09:30 am –1:00 pm / 4:00 pm – 8:00 pm

Telephone: 06 93898356
E-mail: mondadoribracciano@gmail.com

IG – FB

Mondadori Education, Rizzoli Education and Deascuola will take part in Didacta Italia, the leading event dedicated to training and innovation in the education sector, taking place in Florence from 11 to 13 March 2026.

At the Fortezza da Basso, the three publishing houses of the Mondadori Group will present a rich programme of meetings and seminars aimed at all levels of schooling. Experts, authors and specialists will engage with the public on key themes shaping the present and future of education, while also presenting the main new developments in their editorial offerings.

The programme will also be enriched by initiatives from HUB Scuola, the digital teaching platform of the three publishing houses, alongside activities promoted through Formazione su Misura, the professional development programme for teachers by Mondadori Education and Rizzoli Education, and Deascuola Formazione, the project dedicated to the training of school staff developed by Deascuola.

Among the key topics at the centre of the meetings will be pedagogical criteria and teaching practices for the conscious and responsible adoption of Artificial Intelligence in educational contexts; understanding the changes introduced by the 2025 National Guidelines and assessing their impact on teaching design; and practical strategies for preventing and tackling bullying and cyberbullying.

The initiatives organised by Mondadori Education, Rizzoli Education and Deascuola will take place over the three days of the event in the Event Area of the publishers’ stand (Stand H17) in the Cavaniglia Pavilion, from 9:30 am to 6 pm.

During the event, the initiative “Space for Kids” will also be presented, a project created by Fondazione Leonardo ETS in collaboration with HUB Scuola. The meeting, scheduled for 11 March at 11:30 am in the Spadolini Lower Pavilion, Room E15, will explore languages, tools and strategies for communicating space science in ways that are accessible, rigorous and engaging, including for younger students.

Didacta Italia represents an important opportunity for dialogue and exchange with school leaders, teachers and education professionals, offering a space to share ideas, tools and best practices in support of an increasingly innovative, inclusive and forward-looking education system.

AD cube, the AI platform for the optimization of digital advertising campaigns and part of AdKaora, the MarTech agency of Mondadori Digital, launches CreativeDNA, a new module dedicated to the in-depth analysis of ad creative assets.

CreativeDNA allows advertisers to view the performance of all their assets, both static and video, in a single dashboard. It helps identify which elements drive the best results, uncover patterns across top-performing projects, and generate actionable recommendations to improve creative strategy.

The new module is integrated with other products within the AD cube platform: MMM (Marketing Mix Model) for strategic budget planning, and AD cube core for campaign monitoring and operational optimization. Together, the three modules cover the entire digital advertising cycle, from strategy to execution and creative analysis.

In performance advertising, focusing only on budget and channels is no longer enough. Creativity has become the decisive variable,” says Alessandro Nuara, CEO of AD cube. “Yet for too long creative decisions have remained a matter of intuition. With CreativeDNA we aim to build a bridge between creativity and results, giving teams the opportunity to understand, based on data, what really works and why. The goal is to transform creative analysis from a subjective exercise into a measurable strategic lever, enabling companies to replicate successes, eliminate waste, and make creative decisions based on evidence rather than opinions,” Nuara concludes.

CreativeDNA is already available to AD cube clients. A modular version of the product will be made available in the coming months, allowing new users to test the platform’s creative analysis features.

AD cube is an AI platform for the optimization of digital advertising campaigns. Since September 2025, it has been part of AdKaora, the MarTech agency of Mondadori Digital. The company was founded in February 2023 from research conducted by the Politecnico di Milano and ML cube. The company, selected among the 16 best AI startups in Europe by the ELISE programme, manages more than €30 million in optimized advertising budget for clients in Italy and abroad.

To mark International Women’s Rights Day on 8 March, Mondadori Store, the most extensive bookstore network in Italy, is promoting the third edition of the “Facciamo luce” campaign.

The initiative invites readers to look more consciously at the role of women and what they represent, encouraging reflection on women’s rights, identity and evolution in contemporary society. The campaign focuses on themes such as equality, self-determination, work, language, representation and interpersonal relationships.

With “Facciamo luce”, Mondadori Store aims to go beyond simply celebrating an anniversary, with the goal of opening spaces for genuine dialogue, promoting awareness and nurturing the future through books, stories and words. Culture has always been one of the most powerful tools in society, capable of shedding light on what people do not see and helping them imagine a more free and inclusive community.

The project will run across all Mondadori Store’s physical and digital channels, from bookstores to social media, including the e-commerce site mondadoristore.itand will involve stores across the network through the organisation of themed meetings and presentations throughout March, as well as dedicated in-store display areas featuring selected titles.

Bookstores will also contribute by publishing original editorial content on social media aimed at highlighting female figures who, throughout history, have faced obstacles and prejudice in the cultural and publishing world, while also giving visibility to the activities taking place in stores.

The “Facciamo luce” programme

Throughout March, Mondadori bookstores will host a rich calendar of meetings, conversations and discussions with authors, commentators and communicators who, through literature and contemporary thought, will offer new perspectives on the role of women today and the cultural transformations currently underway.

The events will provide an opportunity to explore the theme of women from a broad and cross-cutting perspective: from historical achievements to current challenges, from the construction of personal identity to the collective and social dimension, with particular attention also given to the world of children and young people.

The meetings are organised into four thematic groups, including:

“Independence”:

• On March 5th, 5.00 pm, Mondadori Bookstore, Corso Italia 28, Massafra (TA): Anna Chiara Bruno will present “La libertà può volare” (Besa Muci).
• On March 13th, 6.30 pm, Rizzoli Milano bookstore, Galleria Vittorio Emanuele, Milan: Emi Bondi and Carla Emilia Ramacciotti will present “Il maschio fragile. Perché le nuove generazioni sono così vulnerabili.” (Mondadori), followed by a book signing.
• The authors will also appear Monday the 16th March, 6.30 pm, at the Mondadori Bookstore in Galleria Alberto Sordi, Rome, to present their new book.

“Affection and Relationships”:

• On March 4th from 7.00 pm to 9.00 pm, at the Mondadori Bookstore in Via Umberto I, 123, Modica (RG): Michela Marzano will meet readers and present the book “Qualcosa che brilla” (Rizzoli).
• On March 6th at 6.00 pm, Mondadori Bookstore, Corso Aldo Moro 129, Santa Maria Capua Vetere (CE): Ana Maria Sepe and Anna De Simone will present “Lascia che la felicità accada” (Rizzoli).
• On March 11th at 6:30 pm, at Mondadori Duomo in Milan: Francesca Fialdini and Massimo Giusti will present and discuss the book “Come fossi una bambola” (Mondadori). Francesca Fialdini will also present the book on Saturday 14th March at the Mondadori Bookstore, Via Mameli 16G, Monterotondo (Rome).

“Women’s stories”:

• On March 6th, 6.00 pm, Mondadori Bookstore, Viale Roma 18, Novara: Silvana Bartoli will present “Le scelte di Cristina Trivulzio” (Olschki) in conversation with Eleonora Groppetti.
• Also on March 6th at 6.00 pm, Mondadori Bookstore MA, Città Fiera shopping centre, Via Bardelli 4, Torreano di Martignacco (UD): Nicole Trevisan will meet readers and present “Malefica” (Fandango).
• On March 20th at 6.30 pm, Mondadori Bookstore, Via Larga 10, Bologna, Vialarga Shopping Centre: Giulia Fazzi will present “Le ragazze sono andate via” (Mondadori).
• Also on the same day, March 20th, 6.30 pm, Mondadori Bookstore, Via Mameli 16G, Monterotondo (Rome): Marina Zucchelli will present “Latte” (Rizzoli).

“Body”:

• On March 13th at 6.30 pm, Mondadori Bookstore, Via Larga 10, Bologna, Vialarga Shopping Centre: Giulia Boverio will present “Figli del buio. Il mio viaggio dentro le dipendenze” (Piemme).
• On March 20th at 6.00 pm, Mondadori Bookstore, Viale Roma 18, Novara: Viviana Contu will present “Il prima che salva” (De Agostini) in conversation with Elena Deambrogio.
• On March 22nd at 5:00 pm, Mondadori Bookstore Gualdo Tadino (PG), Porta Nova Shopping Centre: Rosita Passeri and Rita Pecci will host the meeting with online participation by Arianna Gnutti for the presentation of “Se bastasse l’amore. Una storia vera di anoressia e speranza” (Piemme).

The full calendar of events is available in the Events section of the mondadoristore.it website.

A Festival marked by outstanding numbers for TV Sorrisi e Canzoni, the Mondadori Group’s reference point in the world of entertainment, which, thanks to the many initiatives created during Sanremo week, reached its audience across all channels — magazine, social, digital and live — including the brand-new Sorrisi The Beach Club.

THE SUCCESS OF SORRISI THE BEACH CLUB

The editorial headquarters of Sorrisi was the brand-new Sorrisi The Beach Club, a more than 500 square meters space located between the swimming pools of the Royal Hotel, one of the most charming historic hotels in the City of Flowers.

Over the course of the week, the venue hosted more than 60 competing artists and special guests for interviews and original formats. For the first time, it also opened its doors to the public, offering a rich schedule of activities ranging from partner-led experiences to poolside aperitifs.

Sorrisi The Beach Club also provided the setting for a surprise celebration following the Festival awards ceremony. In attendance were winner Sal Da Vinci with his family, along with runners-up Sayf and Ditonellapiaga, who joined the festivities after posing for the traditional exclusive cover shoot for TV Sorrisi e Canzoni.

THE PROGRAMME AT SORRISI THE BEACH CLUB

Throughout the week, Sorrisi The Beach Club hosted a continuous daily programme of interviews with artists and Festival guests through dedicated formats. These included Colazioni con il direttore, created in collaboration with Caffè Motta and Mielizia, during which Aldo Vitali, Editor-in-Chief of TV Sorrisi e Canzoni, sat down with competing artists such as Sal Da Vinci, Arisa, Tommaso Paradiso, Malika Ayane and J-Ax.

Equally popular were the Aperitif sessions, held in partnership with Martini, where Fulminacci, Levante, Elettra Lamborghini, Raf and Leo Gassman discussed Festival highlights and behind-the-scenes stories with the Editor.

In collaboration with Mandarina Duck, Sorrisi launched the new format #lavaligiadisanremo, in which Ermal Meta, Bambole di Pezza, Blind, Soniko and El Ma and the Young Category winner Nicolò Filippucci shared travel anecdotes and revealed the one essential item they never travel without.

But the surprises kept coming: every day brought a fresh episode of the vodcast Gimme Five, with Jody Cecchetto reinventing the classic interview by transforming each question into a fast-paced top-five challenge. Guests included: Mara Sattei, Michele Bravi, Nayt, and Dargen D’Amico who opened up with intimate, humorous and unexpected stories.

Throughout the week, each artist received bespoke gifts thanks to limited-edition champagne magnums created by Comte de Montaigne featuring the singers’ names, while Lavoratti 1938 fully branded the poolside kiosk with a selection of its most iconic products and presented artists with personalised boxes of chocolate pralines.

30 MILLION SOCIAL VIEWS FOR SORRISI

TikTok , the brand’s Official Entertainment Partner during the Sanremo Music Festival, became the channel through which Sorrisi expanded and enrichened its storytelling. Eva Calvani created original content in own her format with competing artists including: Eddie Brock, Bambole di Pezza, Enrico Nigiotti, LDA & Aka 7even, Maria Antonietta and Colombre generating over 3 million views.

Through in-app conversations, TikTok added a further layer to the entertainment experience: the creativity of individual creators enhanced the narrative with distinctive and personal perspectives, inspiring new interpretations and creating an impact that extended beyond the platform itself.

As with every edition of the Festival, www.sorrisi.com served as an essential guide for audiences following the televised event, offering exclusive song lyrics, nightly line-ups and live updates from the press room, and recording 25 million page views in February alone. Across the Sanremo week, TV Sorrisi e Canzoni’s social network channels generated over 30 million views.

TV Sorrisi e Canzoni’s Fantasanremo league  also proved a major success, with 110,000 registered teams engaging audiences in interactive participation.

A SPECIAL ISSUE DEDICATED TO THE FESTIVAL’S FINALE

Continuing its long-standing tradition, TV Sorrisi e Canzoni has published a third special issue dedicated to the Festival’s final night, available on newsstands from today.

The cover features winner Sal Da Vinci alongside runners-up Sayf and Ditonellapiaga, who, immediately after the awards ceremony at the Teatro Ariston, visited the Sorrisi editorial office for the traditional trophy photograph, taken exclusively for TV Sorrisi e Canzoni’s magazine. The issue also includes an extensive special report from the Sanremo week, featuring an unprecedented 30-page “Best of” filled with backstage insights, exclusive stories and Festival anecdotes, alongside dedicated coverage on the Sorrisi website.

VERTICAL MUSIC

At Sorrisi The Beach Club, TV Sorrisi e Canzoni officially announced the third edition of Vertical Music, the 9:16 music contest created in collaboration with Interproject and AcquaViva. The competition offers emerging talents the opportunity to submit original songs in vertical video format to be evaluated by an expert jury. The event was hosted by TV Sorrisi e Canzoni journalist Matteo Valsecchi and featured Sedona and Nora, two of the five finalists from the previous edition. In addition, the event was brought to life by performances from Birthh and Dario Comparini, two artists involved in Ticketmaster’s brand-new project, which marks the beginning of a new partnership with Sorrisi aimed at supporting emerging musical talent.

Vertical Music requires participants to produce an original track accompanied by a music video lasting between 60 seconds and three minutes.

Entries will open this month and remain open until mid-July. Selected profiles will then perform at “Il Festival dello Spettacolo” in November 2026, where the winner will be announced.

Involved partners

The interior and exterior design of Sorrisi The Beach Club, created by Studio Pisk in collaboration with numerous Italian design companies including: Calligaris supplied the tables, chairs and sofas; Celeste provided cushions and outdoor lounger covers; Fantin designed the fitted kitchen, complete with Smeg appliances; Oluce illuminated the space with its designer lighting; alongside Sikkens and Perdormire.

In addition, this year once again a wide range of companies – engaged by Piemme, the exclusive advertising sales agency for TV Sorrisi e Canzoni – chose to partner with the brand through bespoke collaborations and initiatives developed throughout the Sanremo week.

• ActionAid returned for the second consecutive year as Charity Partner of TV Sorrisi e Canzoni. Competing artists donated personal items, which were auctioned on CharityStars during the days of the Festival; proceeds will support the development of an anti-violence centre in Uganda. The initiative was also showcased and amplified through an exhibition hosted inside Sorrisi The Beach Club for the entire week.
• With KIKO Milano, beauty met style in an exclusive space inspired by the new Limited Edition HUG COUTURE collection, available in all stores. This experiential area was dedicated to discovering and testing the spring collection, where the beauty experts from Italy’s number one make-up brand offered personalised consultations and retouch sessions to enhance every Festival look.
• Muitomas, the lifestyle brand of the Esprinet Group, featured a visually striking display corner conceived as a visually striking and Instagram-friendly space: an immersive environment where colour, the brand’s defining element, took centre stage, creating a vibrant and engaging glow experience within Sorrisi The Beach Club.
• Entertainment and technology came together in the dedicated space for Roborock, the world-leading robot vacuum brand. Through interactive quizzes, personalised demonstrations and branded gadgets, visitors discovered a new approach to home management focused on practicality and free time.
• With Grotte di Frasassi, the journey became virtual and immersive. In a dedicated area, guests experienced the wonders of the territory through VR headsets, combining technological innovation with the promotion of Italy’s natural heritage.
• The interiors of Sorrisi The Beach Club were made even warmer and more welcoming thanks to Calligaris, which furnished much of the space. Its contribution reinforced the identity of the venue, creating a harmonious and comfortable atmosphere that welcomed artists and guests throughout the week.
• As tradition dictates, the unmissable coffee appointment with the editor-in-chief of TV Sorrisi e Canzoni, Aldo Vitali, returned once again. The intense aroma and authentic flavour of Caffè Motta accompanied Sorrisi’s daily schedule, with a coffee break open to visitors and guests alike.
• Mielizia enriched the Casa Sorrisi experience by accompanying morning moments with high-quality products that tell a 100% Italian story, perfectly aligned with the tradition of the Italian Song Festival.
• Sweet breaks were curated by Gelateria La Romana dal 1947, a benchmark of Italian artisanal ice cream. Present inside Sorrisi The Beach Club with its Gelato Cart and outside with its iconic Gelato Bike, the brand created an atmosphere of genuine conviviality where visitors could enjoy an exclusive selection of traditionally prepared ice cream.
• Mandarina Duck partnered with Sorrisi The Beach Club with two dedicated corners showcasing the LOGODUCK+ world in Sanremo: soft, compact polycarbonate trolleys designed for smoother, more informal and lighter travel, where colour becomes both language and identity. The exclusive LOGODUCK+ Sandokan capsule collection, the latest SS26 launch, also featured as the backdrop to the editorial format #lavaligiadisanremo, bright, energetic and instantly recognisable.
• Martini animated the TV Sorrisi e Canzoni aperitif in the Chill Area of Sorrisi The Beach Club, an elegant setting within the Royal Hotel. Taking centre stage were MARTINI’s signature spritzes: Bianco Spritz, Bitter Spritz and Vibrante Spritz, the non-alcoholic twist on the classic cocktail.
• Outside Sorrisi The Beach Club, the new Ford Puma Sound Edition was the true star, inviting visitors to enjoy a sound experience not only to be heard but felt throughout the body. The advanced 650-watt B&O audio system does more than reproduce sound: it transforms it into a deeply tactile experience. Music pulses, envelops and generates vibrations that engage the entire body. Visitors were also able to take part in engaging performances aboard the car, trying their hand at a live rendition of the iconic “Fiumi di Parole”. A highlight of the event came on 27 February, when Jalisse were special guests, bringing the occasion to life with performances aboard the car.

• Colgate was also present with a glass box installation in central Sanremo dedicated to the concept “Purple is the New Instant White”: from a Korean photo booth capturing radiant smiles, to a “wheel of fortune” offering branded gadgets, and expert advice revealing the secrets to achieving an instantly whiter smile with the Colgate Max White Purple routine.

TV Sorrisi e Canzoni, is a Mondadori Group brand and the go-to source for television and entertainment enthusiasts, reaching 2.6 million readers each month (source: Audipress 2025/I), 4.2 million website users (source: Audiweb Jan–Oct 2025) and 1.15 million fans (source: social insights IG, FB, TikTok, X, YouTube) through a fully integrated multichannel ecosystem spanning magazine, website, social media, events and related products.

Focus Junior, a leading brand in the kids’ sector, has launched “Connessi ai Sentimenti” in partnership with Samsung. This editorial project is aimed at lower secondary school students and teachers, encouraging reflection on emotional education and digital wellbeing.

Focus Junior’s initiativegives a voice to today’s preteens and teens, highlighting their emotions, which are often overlooked in the fast-paced world of social media and digital life.

At the heart of the project is a digital kit for emotional education, which can be downloaded directly to your phone or PC. This includes:

• A 16-page mini digital book designed like a social media feed;
• A printable emotional education guide, to display in classrooms;
• Two lesson ideas for teachers to make the most of the material.

“I think adults should sometimes step back and listen without judging,” says Sarah Pozzoli, Director of Focus Junior. “We might even learn something ourselves. At home and at school, too much emphasis is placed on performance and grades, but girls and boys are, above all, people.”

Tell.it: a “social network” in a few pages

At the heart of Focus Junior‘s initiative is a 16-page mini-book called Tell.it, structured like a real social network.

It features a feed of true or realistic stories curated by Focus Junior, illustrating 13 different situations young people might face. These narratives are complemented by peer responses and insights from pedagogue Stefano Rossi offering a helpful perspective on what goes on inside a young person as they interact with friends, family, school, and the digital world.

The manifesto in “10 Digital Top Tips”

The “Connessi ai Sentimenti” manifesto compiles 10 Digital Top Tips, covering what teens may not know but absolutely should:

• “Like the stars…”: when you’re online, remember it’s like watching a movie – it eventually ends, and your real life goes on;
• “Would you say it to their face?”: before posting on social media or in a chat, ask yourself if you would say it in person;
• “I’m fearless…”: courage sometimes means not following trends blindly and going against the flow;
• “Goodnight to you”: don’t seek help from your smartphone – staring at a screen before bed isn’t a good idea. Talk to a trusted adult instead;
• “I’m social, but not on social”: if being offline is hard sometimes, invite a friend to do something together in real life;
• “Do I really need it?”: before buying something, ask yourself if you needed it before seeing the ad;
• “Love on social lasts forever”: if you stop checking every post, story, or comment, maybe things will resolve sooner;
• “What harm can it do?”: you have zero control over what you share online. If in doubt, don’t send it out;
• “No friends except virtual ones”: show interest in those around you, and they may reciprocate, helping you discover shared interests;
• “I’ll delete it later”: think carefully before posting online. It could stay there forever.

“With this project, we aim to create concrete tools that help young people recognise, understand and express their emotions. At Samsung, we believe technology should enable positive growth, supporting not only learning but also the development of more aware, empathetic individuals ready to face future challenges,” says Anastasia Buda, Head of ESG, CSR & Internal Communication at Samsung Electronics Italy.

Two types of lessons for teachers (and parents)

Focus Junior’s digital kit also includes two lesson ideas to help teachers explore the mini-book with students, turning it into an opportunity for discussion, activities, and reflection. The content can also be used at home, supporting everyday dialogue between parents and their children, in a family environment.

An open call to action for young people

Finally, a call to action encourages students to submit their own stories anonymously to focusjunior@focusjunior.it. The most significant submissions will be selected and published by the Focus Junior editorial team.

Focus Junior is a multimedia platform for children aged 8 to 13, entertaining them with friendly language and a graphic style that reflects their world.

Alongside classic topics such as nature, science, and animals, the magazine covers issues specific to young people: behaviour, emotions, sports, adventure, celebrities, and technology.

Both the magazine and the website dedicate significant space to play, offering entertainment in a safe context while promoting interaction among young readers.

The new journey of Edilportale and Archiproducts within the Mondadori Group officially gets underway through the newly established Mondadori Digital, following the acquisition finalised last January.

The Chief Executive Officer of the Mondadori Group, Antonio Porro, together with the Chief Executive Officer of Mondadori Digital , Andrea Santagata,, and a delegation of managers from the Segrate-based Group, visited the Bari headquarters of Edilportale, the company led by Chief Executive Officer Ferdinando Napoli and specialised in the development of content, digital services and platforms for brands and professionals in the Architecture, Design and Construction sectors.

The newly appointed President of the Apulia Region, Antonio Decaro, took the opportunity to inaugurate Edilportale’s headquarters, recently renovated with PIA Funds – Integrated Facilitation Programmes, and to welcome the Mondadori Group to Apulia.
“It is a source of great pride to welcome to our region such an important player as the Mondadori Group and to see it alongside one of our most virtuous companies. In recent years, the Apulian Design and Architecture sector has grown in terms of competitiveness and international ambition, also thanks to the presence of a company such as Archiproducts, which has supported the Apulian companies most ready to make the leap forward, presenting and supporting them not only digitally but also through major events and opportunities in Italy and abroad. Being here today is a way of recognising this synergy and supporting it as an Institution,” declared Antonio Decaro, President of the Apulian Region.

The meeting represented an opportunity for discussion and sharing with Edilportale’s 160 employees regarding the strategies and objectives of the path undertaken, with a look at the upcoming activities of the brands, in particular Archiproducts’ campaign ahead of the international appointment of the Salone del Mobile and the Fuorisalone, as part of Milano Design Week 2026.

“We chose Edilportale for the strength of its model, its values, its corporate culture, and for the people and professional expertise that are part of it. Thanks to its level of experience, authority and innovation, the Apulian company has become an international reference point for architects, designers and companies. Its entry into the Mondadori Group carries very strong significance for us: it fits into our strategic path in the digital sphere, pursued consistently over the years. However, we believe that in order to continue growing and to remain leaders, it is necessary to have the determination to enter new high-potential areas as well. We therefore hope that Edilportale can be an important accelerator for our future development,” declared Antonio Porro, Chief Executive Officer of the Mondadori Group.

“What took place today was the first official operational meeting between the Mondadori Group and the Edilportale team. It represents the kick-off of the expansion plan, in Italy and abroad, underlying the Archiproducts collaboration project within the assets of Mondadori Digital. A plan that will take place here in Apulia, in continuity with what has been built over the past 25 years, but with a strong boost enabled by the new industrial partner. We foresee new acquisitions and investments in digital technologies and AI. The objective is to consolidate in the coming years the ‘Digital Champion in the Architecture, Construction and Interior sector’, for which Edilportale and Archiproducts were founded,” declared Ferdinando Napoli, co-founder and CEO of Edilportale and Archiproducts.

AdKaora, the digital company of Mondadori Digital, announces a strategic partnership with YEP (Your Eco Plan), a platform specialised in measuring, optimising, decarbonising, and activating environmental impact in digital advertising.

Thanks to this agreement, AdKaora integrates YEP’s Media Environmental Efficiency KPI (or Impact KPI) into its offering, adding a new level of measurement alongside traditional media KPIs. The system enables advertisers to assess how environmentally efficient a campaign is, without altering existing media buying strategies or operational workflows.

Environmental efficiency becomes part of media KPIs

Digital advertising today contributes over 3.5% of global CO₂ emissions, an impact comparable to the entire aviation sector. At the same time, growing European regulatory pressure, including the CSRD (Corporate Sustainability Reporting Directive – EU 2022/2464), is encouraging companies to consider advertising as part of their Scope 3 emissions.

In this context, there is a need to complement traditional media KPIs with new indicators capable of measuring not only performance but also the environmental efficiency of advertising delivery.

Making the impact actionable within the media

“We are pleased to collaborate with Luca Brighenti and YEP to offer our clients a timely tool that integrates environmental impact directly into media strategies, at a moment of strong and justified attention to green issues,” says Davide Tran, CEO of AdKaora and MarTech Hub Director at Mondadori Digital. “This partnership strengthens our positioning as an innovative player and allows brands to link advertising delivery to measurable and trackable environmental indicators.”

“With AdKaora, we introduce the Media Environmental Efficiency KPI directly within the agency’s offering,” states Luca Brighenti, Founder of YEP. “The goal is to make environmental efficiency a native media metric, integrated into campaign planning and evaluation, complementing traditional performance KPIs with a new operational dimension.”

How the integrated solution works

Within AdKaora’s offering, the new KPI is activated as a plug-and-play solution requiring no additional technical integrations. Through a single operational layer, the system provides:

• Measurement of environmental efficiency: calculating the environmental intensity of advertising delivery (gCO₂ per impression, energy consumed, campaign footprint) via a carbon data platform aligned with global frameworks such as the Global Media Sustainability Framework (GMSF);
• Optimisation of media efficiency: continuous analysis of media configurations to identify opportunities to improve environmental efficiency, with actionable recommendations integrated directly into planning strategies;
• Decarbonisation and activation of environmental projects in Italy: for unavoidable emissions, brands can activate decarbonisation solutions via certified carbon credits and local nature-based projects (reforestation, agroforestry, marine ecosystem protection), linking media efficiency to tangible environmental outcomes;
• Efficiency-ready reporting: YEP reporting translates delivery into clear environmental indicators — Footprint Index, Optimisation Index, and Outcome/Activation Index — which together form the Impact Score, a single metric representing the overall environmental efficiency of the campaign.

A truly magical evening unfolded at the Opening Party of TV Sorrisi e Canzoni, Italy’s leading entertainment brand, which once again traditionally kicked off the week dedicated to the Sanremo Festival and its stars.

Last night, Sunday 22 February, more than 530 guests gathered at the prestigious Royal Hotel in Sanremo alongside the Sorrisi editorial team. Among those attending were Carlo Conti, Artistic Director and host of the Festival, Laura Pausini, singer and co-host, the artists competing in the Festival, and numerous figures from the world of entertainment. The exclusive event celebrated the music and history of the Festival through shared emotional moments and a special live performance.

Two particularly meaningful moments framed the evening: the presentation of the Telegatto, one of Italy’s most beloved entertainment awards, to Carlo Conti and Laura Pausini. The awards were presented by Aldo Vitali, Editor-in-Chief of TV Sorrisi e Canzoni, in recognition of their leadership of the Festival.

OVER 530 DISTINGUISHED GUESTS

Festival contestants were, of course, in attendance, including: Arisa, Bambole di pezza, Chiello, D’Argen D’Amico, Ditonellapiaga, Eddie Brock, Elettra Lamborghini, Enrico Nigiotti, Ermal Meta, Fedez e Marco Masini, Francesco Renga, Fulminacci, J-Ax, LDA e Aka 7even, Leo Gassmann, Levante, Luchè, Malika Ayane, Mara Sattei, Maria Antonietta e Colombre, Michele Bravi, Nayt, Raf, Sal Da Vinci, Samurai Jay, Sayf, Serena Brancale, Tommaso Paradiso and Tredici Pietro. Also present were contestants from the “Giovani” category, including Angelica Bove, Nicolò Filippucci, Mazzariello and Blind, El Ma & Soniko, as well as the DopoFestival hosts Nicola Savino, Enrico Cremonesi, Aurora Leone and Federico Basso. Entertainment personalities such as Alba Parietti, Caterina Balivo, Giorgia Surina and Mattia Stanga also attended.

There were many emotional moments during the Opening Party, which began with the ribbon cutting during which Aldo Vitali, director of TV Sorrisi e Canzoni, together with Carlo Conti, officially opened the evening at Sorrisi The Beach Club, the new venue that will host the brand’s editorial team throughout the Sanremo week.

“We are proud that TV Sorrisi e Canzoni is the reference point for the public and for the artists who, year after year, enthusiastically take part in our initiatives. Together we celebrate the passion and magic that make the Sanremo Festival an extraordinary event for all Italian music,” declared Aldo Vitali, director of TV Sorrisi e Canzoni.

THE SORRISI OPENING PARTY

The evening took place in a spirit of conviviality and surprises: guests at the Party were surprised by an exclusive flash mob by the group ANIMEniacs Corp, specialised in performing cartoon soundtracks and the songs most loved by the public, who performed a mashup dedicated to the historic hits of the Sanremo Festival: “Volare” by Domenico Modugno, “Io Che Amo Solo Te” by Sergio Endrigo, “Un’avventura” by Lucio Battisti, “24mila Baci” by Adriano Celentano, “Felicità” by Al Bano and Romina Power, “L’italiano” by Toto Cutugno, “Cuore Matto” by Little Tony, “Maledetta Primavera” by Loretta Goggi, “Come Saprei” by Giorgia, “Occidentali’s Karma” by Francesco Gabbani, “Sinceramente” by Annalisa, “Ringo Starr” by Pinguini Tattici Nucleari, “Zitti E Buoni” by Måneskin, “La Noia” by Angelina Mango, “Soldi” by Mahmood, “Balorda Nostalgia” by Olly, “Perché Sanremo È Sanremo” by Pippo Caruso and Sergio Bardotti.

From 10 p.m. until midnight, guests danced to the DJ set by Tommaso Replica and his most famous remixes, which have also gone viral on TikTok, from “How Deep Is Your Love?” to “Giovani Wannabe”, up to “Armarcord” and “Uragani”.

Guests were delighted throughout the evening by champagne from Comte de Montaigne, exceptional partner of Sorrisi, which offered its prestigious cuvées and brought into the room a collectible Mathusalem bottle signed by the artists as a memento of the incredible evening.

TV Sorrisi e Canzoni’s passion for music was also celebrated through the confectionery creation by Lavoratti 1938: a dessert displayed on a piano-shaped structure, a direct tribute to music and to the beating heart of Sanremo, presenting three exclusive single-portion creations made with unmistakable single-origin Ecuador chocolate.

Finally, accompanying the event was Martini, which throughout the evening served guests its iconic spritzes, in the Bianco Spritz, Bitter Spritz and Vibrante Spritz (a non-alcoholic version of the classic cocktail).

SORRISI THE BEACH CLUB

The party took place in the new Sorrisi The Beach Club, which welcomed the guests and artists in attendance. The structure is built around the swimming pool of the exclusive Royal Hotel Sanremo: a brand-new space of over 500 square metres where the brand will host a programme of interviews with all the protagonists of the new edition of the Festival and which, starting today, Monday 23 at 5:30 p.m., will open its doors to the public. From here, the Sorrisi community will not only be able to see the arrival of guests but also enjoy exclusive experiences thanks to the many partners accompanying the brand in this adventure.

The structure is designed to guide each guest through an immersive experience with the evocative swimming pool designed by Giò Ponti as a backdrop.

Sorrisi The Beach Club will host a continuous daily schedule of interviews with all the artists and guests of the event thanks to dedicated formats such as Colazioni con il direttore in collaboration with Caffè Motta, during which Aldo Vitali, director of TV Sorrisi e Canzoni, will speak with five competing artists: one per day, in the morning, from Tuesday to Saturday. The Aperitivi format offered by partner Martini will also be active, animating Sorrisi The Beach Club from late afternoon with an exceptional drink list dedicated to Spritz. There will also be the new #lavaligiadisanremo in collaboration with Mandarina Duck, in which artists share the one item that must never be missing from their suitcases. Finally, Gimme Five, the vodcast by Jody Cecchetto, turns the interview format on its head by transforming each question into a top five. Each artist tells their story through five choices and five stories generated from a question by Jody, bringing out intimate, ironic and surprising anecdotes.

The TikTok profile (@tvsorrisi) will be the heart of the most authentic storytelling of the event and the Sanremo week, featuring backstage content, interviews, meetings with creators and artists, and many exclusive moments.

EVENT PARTNERS

Numerous partners involved by Piemmethe exclusive partner of TV Sorrisi e Canzoni and Mondadori Media brandschose to support the world’s leading entertainment title customised partnership projects and activities that helped enhance the experience and impact of the exclusive Opening Party. Amonge them: ActionAid as charity partner, ANAS, Caffè Motta, Calligaris, Colgate, Ford, Gelateria La Romana dal 1947, Grotte di Frasassi, KIKO Milano, Mielizia, Muitomas and Roborock.

Primark, the international fashion retailer with over 470 stores in 18 countries, also collaborated on the Sorrisi Party. Together with Eleonora Fincati, a content creator with an ironic tone, the brand brought energy, style and accessibility to one of the most anticipated events of the week, celebrating fashion as an expression of personality and fun.

Here is the link to download the press photo kit.

TV Sorrisi e Canzoni is the Mondadori Group brand that serves as a reference point for television and entertainment lovers, reaching every month 2.6 million readers (source Audipress 2025/I), 4.2 million website users (source Audiweb Jan–Oct 2025) and 1.15 million fans (source social insights IG, FB, TikTok, X, YouTube) thanks to a multi-channel system that ranges from the magazine to the website, social media, events and related products.

Previews, entertainment, games and engaging social storytelling marked “La Notte dei Testi”, the first social-driven event by TV Sorrisi e Canzoni dedicated to the lyrics of the songs competing at the Sanremo 2026 Festival.

The evening’s guests included 50 creators from the worlds of entertainment, lifestyle and music who, shortly after midnight at the Noise il Cinemino venue in Milan, previewed the lyrics of the songs competing in the 76th edition of Sanremo, published exclusively by Sorrisi in the collector’s issue on newsstands from today.

RECORD-BREAKING NUMBERS FOR SORRISI’S EVENING

During the première, guests took part in an immersive experience led by TV Sorrisi e Canzoni editor-in-chief Aldo Vitali and special host Jody Cecchetto, with games and numerous activities, joined by Eva Calvani, the creator chosen as the face of the Festival storytelling across Sorrisi’s social profiles.

TikTok, Sorrisi’s Official Entertainment Partner during the Festival, was naturally part of the exclusive La Notte dei Testi event, with a selection of creators from the platform chosen for their ability to interpret the competing lyrics in an authentic and original way. Among them: Mattia Stanga, Chaimaa Cherbal, Andrea Verde, Kiro Ebra, Sespo, Edoardo Zaggia, Stefano Guerrera and Benedetta Quagli, along with many others.
The creativity of individual creators helped enrich the Sanremo storytelling with personal and distinctive perspectives, inspiring new interpretations of the competing lyrics.
In this way, TikTok confirms its ability to add a three-dimensional layer to entertainment by integrating editorial depth, community participation and real-time content.
Sorrisi will be at the heart of the narrative, with storytelling that cements its status as the go-to entertainment brand in the digital space as well, thanks to its unique ability to create unforgettable moments of sharing between audiences, showbiz personalities and the community.

EXCEPTIONAL PARTNERS

Prime Video was the evening’s exceptional partner, opening the event with a video message from Mia Jenkins, Pepe Barroso Silva and Luca Melucci, stars of the hit new film Love Me Love Me, the young-adult romance directed by Roger Kumble that celebrates the many shades of love, just as the Festival does every year through music.
Guests had the opportunity to personalise the backdrop dedicated to the new Prime Video film with magnetic hearts on which they could write the name of their favourite artist. At the end of the event, they received a gift bag containing the special edition of the book Love Me Love Me by Stefania S. (Sperling & Kupfer), on which the film is based, as well as headphones inspired by the much-loved romance.

The première opened at the venue’s corner bar, offered by MARTINI, which hosted the aperitivo with a special spritz-focused drinks list: MARTINI Bianco Spritz, MARTINI Bitter Spritz and MARTINI Vibrante (the non-alcoholic version of the classic cocktail).

THE EXCLUSIVE PREVIEW OF THE SANREMO SONG LYRICS

At 10.00 pm, Jody Cecchetto, led by TV Sorrisi e Canzoni editor-in-chief Aldo Vitali, kicked off a unique game show in which creators, divided into tables, competed by matching the artists in the line-up to excerpts from the song lyrics and testing their knowledge of the Festival and entertainment culture. During the evening, special video messages were broadcast from key Festival figures—including Carlo Conti, Laura Pausini and Nicola Savino—to celebrate and honour the event.

The highlight of the evening came at midnight, when the new iconic issue of TV Sorrisi e Canzoni—featuring the complete lyrics of the Festival songs—was handed out in absolute preview to the influencers and creators in attendance. The issue is on newsstands from this morning. It is a unique release: for the first time, the magazine includes a detachable 36-page insert at its centre, with its own dedicated cover, containing all the lyrics and interviews with the competing artists.

The evening concluded with a cake created and offered by Zenzero talent Lucake, who prepared a magnificent themed dessert for the occasion, and with Lavoratti 1938—Sorrisi’s partner for the new Festival edition—offering treats to all guests and adding a touch of sweetness with its iconic chocolate.

Piemme, as the exclusive advertising sales partner of TV Sorrisi e Canzoni, collaborated on the development of the partnership projects, helping to further enhance the experience and impact of the exclusive La Notte dei Testi party.