2026

Record-breaking edition of the INTERNI MATERIAE exhibition-event

With a total of 542,000 visitors and a 14% increase, INTERNI has cemented its position as one of the most popular FuoriSalone events

With a total of 542,000 visitors, INTERNI MATERIAE has once again proved itself to be the most popular event of the FuoriSalone, recording a 14% increase compared with the previous edition and further cementing its position as a leading event dedicated to contemporary design culture.

The figures show 305,000 visitors to the University of Milan, 170,000 visiting the Audi X Zaha Hadid Architects exhibition at Portrait Milano and 67,000 at the Brera Botanical Garden, highlighting not only the extraordinary public turnoutbut also the ability of the exhibition-event to create a widespread, integrated and highly attractive system on a national and international scale.

From 20 to 30 April, Milan was transformed into a major cultural and creative hub, an open platform for research and design experimentation, where over 40 installations and more than 50 architects, designers, artists and companies from over 10 countries explored materials as the fundamental language of contemporary design. An urban laboratory where architecture, art, science, industry and technological innovation have come together to generate new visions and cross-pollination of styles for concrete projects.

Spanning a wide geographical area, INTERNI MATERIAE has woven a collective narrative that transcends the realm of exhibition-making to establish itself as a genuine cultural platform. Site-specific installations, micro-architectures and macro-objects, alongside conferences, talks, performances and opportunities for discussion, have come together to form a rich tapestry of content, confirming the project’s central role as a tool for interpreting the present and shaping the future.

The route took in five of the city’s iconic landmarks: for the fourth consecutive year, Eataly Milano Smeraldo and Urban Up | Unipol at De Castillia 23 joined the three institutional venues – theUniversity of Milan, theBrera Botanical Garden and Audi X Zaha Hadid Architects at Portrait Milano – to create an integrated urban narrative, deeply interconnected and capable of fostering an ongoing dialogue between places, people and disciplines.

“During FuoriSalone, Milan reaffirms its status as a major cultural and creative hub for bringing to fruition projects that could not be realised elsewhere,” says Gilda Bojardi, editor-in-chief of INTERNI. “Once again this year, the city has become a testing ground for design, where architects, designers and creative minds from all over the world have been able to exchange ideas, blend their visions and, through their projects, contribute to the development of a shared vision aimed at a more conscious and sustainable future”.

The exhibition-event thus reaffirms its status as the flagship event of FuoriSalone, launched in 1990 on the initiative of Gilda Bojardi, thanks to the high cultural and design standards of the installations, the calibre of the brands involved, and the extraordinary media coverage spanning the press, radio, television, specialist publications, digital platforms and social media, thereby consolidating INTERNI ’s undisputed leadership within the design communication sector.

We would like to thank Audi, co-producer alongside Zaha Hadid Architects, as well as all the companies, designers and architects who took part: Annabel Karim Kassar for Annaka Design, Rubner Haus, ABS Group and Valpaint, Irritec con Davision; BIG – Bjarke Ingels Group per Artemide; Snøhetta for VitrA; AMDL CIRCLE and Michele De Lucchi for Zambon; Piero Lissoni for Sanlorenzo; Mutti with Mapei; Alessandro Scandurra for Holcim Italia; Wu Bin – W.Design with M77, MOORGEN, UMGG, YARDCOM; DAAA Haus Group for Recobel by Halmann Vella; MM Design along with Xlam Dolomiti; OTTO Studio – Paola Navone and Cristina Pettenuzzo with Studio Azzurro per Consorzio Parmigiano Reggiano; Simone Micheli Architectural Hero for Lumyra Energy, Pilosio and WorldHotels; Secco Sistemi; Meneghello Paolelli for Gibus; City of Busan with Migliore+Servetto; Marco Nereo Rotelli with Domyn and Veolia; Bertozzi & Casoni for Galleria Deambrogi; Silvio De Ponte for Idealverde; Sony Group Creative Center with Setsu & Shinobu Ito for Sony Group Corporation; MAD for Canva; Alexander Bellman for ILTI Luce; Q-Bic with the students of POLI.Design and the Scuola di Design of Politecnico di Milano with Rubinetterie Treemme; Richard Orlinski for Fidenza Village; Thirtyone Design + Management for Uniqlo; Christoph Radl with Eugenia Bruni for Pasquale Bruni; Jan Puylaert for EcoPixel; Paola Sasplugas for PDPAOLA; Accademia IUAD; Genny Canton Studio and Operaventuno for MCZ Group; Marco Merendi and Diego Vencato for Stannah; Artset for Ever in Art; CODOO Studio for Tile of Spain; Navim Yacht Lab and Tecnimpianti; Rampello & Partners for First Italy; IED with the VIVO project; Studio Paolo Ferrari for A.A.T.C. and Co; Natascia Finocchiaro Maurino for Cristallina Design with Cristallina and Graniti Maurino; Alessandro Enriquez for Kartos; Dainelli Studio for Status Contract with Fratelli Damian; Giotto Calendoli for Eataly Milano Smeraldo; Studio Azzurro for Urban Up | Unipol.

“Interni” presents the issue “The Polyamorous Home”, edited by Carlo Ratti, the Magazine’s first-ever Guest Editor , and the third edition of BIG ITALY NEW YORK

An international edition, available in newsagents and via the app, with a strong focus on contemporary design research and a special feature dedicated to the more than 50 showrooms at the heart of the BIG ITALY NEW YORK circuit

The events organised by INTERNI in collaboration with NYCxDesign, ICFF and ITA – Italian Trade Agency will take place between 11 and 19 May, featuring talks, installations and meetings

To coincide with the NYCxDesign Festival and ICFF in New York, INTERNI presents its May issue, which marks a first for the magazine: for the first time, a Guest Editor has been brought on board to work alongside the editorial team on the editorial content.

The guest is architect Carlo Ratti, founder of CRA-Carlo Ratti Associati, one of the most influential figures in the contemporary debate on architecture, technology and changes in the way we live, and curator of the 2025 Venice Architecture Biennale.

As Gilda Bojardi, editor-in-chief of INTERNI, points out, “this issue marks a significant turning point, as it introduces a new approach to editorial content within the magazine, one capable of weaving together diverse international perspectives and design languages”. The appointment of a Guest Editor such as Carlo Ratti reinforces the magazine’s commitment to interpreting the present through the lens of changes in the way we live and in contemporary society, adopting an approach that transcends disciplinary boundaries. Ratti explores a theme that is particularly close to his heart, which we have welcomed with enthusiasm: The Polyamorous Home. “It is a reflection on our daily lives, built upon a network of emotional connections which, going beyond traditional family ties, extend to social and friendship circles, and even include objects, animals and nature”.

Carlo Ratti views the home as a relational ecosystem in a state of constant flux. “Contemporary living is no longer a static condition,” observes Ratti, “but a dynamic organism in which human and non-human, biological and artificial, material and digital dimensions coexist, continually redefining the boundaries of the domestic sphere”.

The publication also features contributions from leading figures in contemporary thought, including Carlo Antonelli, Patricia Urquiola, Beatriz Colomina, Mark Wigley, Aaron Betsky, Emanuele Coccia, alongside Antonio Marras – whose work also features on the issue’s poster-style cover, the result of a special photo shoot featuring ‘polyamorous’ garments designed specifically for the issue – and an international network of architects, designers and scholars who explore the theme of living as a broad field of relationships and cross-pollination.

Alongside the feature section, a comprehensive report is devoted to the third edition of BIG ITALY DESIGN NEW YORK, featuring over 50 Italian single-brand showrooms and flagship stores spread across Madison Avenue, NoMad and SoHo. The narrative highlights the presence of Italian design in the city through architecture, brands and projects that help to define a distinct network of connections between Italy and the United States.

EVENTS
INTERNI returns to New York with a packed programme of events that further strengthen the ties between Italian design firms and the American design world, cementing what has now become a permanent fixture of New York Design Week. The entire programme forms part of a strategy developed in partnership with ITA – Italian Trade Agency, which transforms the city into a widespread platform for Italian-made products, capable of forging direct links between companies, designers and industry professionals from all over the world. It is within this context that Erica Di Giovancarlo, Director ofICE – the Italian Trade Agency in New York, operates. She is committed to strengthening the presence of Italian businesses in the United States through initiatives that combine cultural promotion and commercial development, including the ‘Italy on Madison’format, designed as an experiential and networking platform that brings Italian brands into direct dialogue with the American public.

The programme kicks off on 11 May at the historic Rizzoli bookshop on Broadway, with the launch of the May issue of INTERNI and the book Milano Design Hub & Spoke at an event that brings together designers, critics and leading figures from the Italian and American creative sectors, marking the start of a week that blends editorial content with urban engagement. The guests include: Morris Adjmi, founder of Morris Adjmi Architects; Rui Guan, Project Manager; and Javier Madero, architect and curator CRA-Carlo Ratti Associati.

From 12 May to 15 July, the ITA – Italian Trade Agency headquarters on 67th Street will host Design, Theater of Excellence, conceived in collaboration with INTERNI and designed by Paola Navone and Cristina Pettenuzzo – OTTO Studio. The entire building will be transformed into an immersive exhibition space dedicated to Italian design. The OTTO Studio project is conceived as a grand theatrical performance, where visitors are welcomed by a true opening curtain that leads into a sequence of spaces arranged like successive scenes. Every room becomes a “postcard” of the iconic Italian cities: Milan, Rome, Cortina, Venice, Turin, Florence, Rimini and Capri, evoking the spirit of the Grand Tour and its focus on cultural and sensory discovery. Italian manufacturing excellence and industrial design are interpreted through scenic sets inspired by the languages of theatre and photography, and, with over 180 pieces from 50 Italian furniture brands, they create a visual and narrative journey that takes the viewer on an imaginary tour of the country. This approach presents ‘Made in Italy’ as a narrative that bridges identity, innovation and the international market, building on the initiatives developed as part of Italy on Madison.

Within this immersive narrative, interior design, homeware, fashion, textiles, fragrances, food and wine intertwine to form a single scenic composition, in which ‘Made in Italy’ is portrayed as a complex cultural system capable of uniting production, imagination and identity. The exhibition design thus creates a seamless experience, in which the exhibition space is transformed into a narrative and the materials themselves become a form of expression.

The official opening, which will take place on 13 May, will feature a discussion bringing together American architects and Italian entrepreneurs, focusing on the role of design as a shared language and a tool for regeneration across different cultural and industrial systems. The speakers will include: an opening address by Gilda Bojardi, the ambassador for Italian Design Day in New York, who will talk about IDD Re-Design. Regenerating Spaces, Objects, Ideas, Relations, followed by a discussion on the same topic between US designers Marc Fornes (Architect), Hani Rashid (Architect) and Nao Tamura (Designer), and business leaders such as John Edelman (President of Haworth Lifestyle North and South America), Gabriele Salvatori (CEO of Salvatori) and Andrea Sasso (President and CEO of Dexelance). Moderated by Carlo Biasia, INTERNI Architect

On 15 and 16 May, the third edition of BIG ITALY DESIGN NEW YORKkicks off, organised in partnership with NYCxDesign and ICFF: an urban itinerary spanning NoMad, Madison Avenue and SoHo, bringing together over 50 Italian showrooms and flagship stores. The circuit unfolds as a comprehensive map of Italian design’s presence in the city, featuring presentations, meetings and events involving international designers and professionals, thereby strengthening the dialogue between industry and design culture.

From 17 to 19 May, INTERNI will be exhibiting at the ICFF – International Contemporary Furniture Fair, at the Javits Center, with the INTERNI Lounge designed by Francesca Portesine (SOM – Skidmore, Owings & Merrill). The space is designed as a welcoming environment that fosters connections, encouraging interaction between designers, companies and international professionals, whilst offering a respite from the hustle and bustle of the fair and a unique vantage point on contemporary Italian design.

To round off the programme, on 18 May, INTERNI will be partnering with Istituto Marangoni for a talk at the ITA – Italian Trade Agency headquarters, entitled ‘Design as a bridge between memory and innovation: the future role of education’. The event will be opened by Gilda Bojardi, editor-in-chief of INTERNI, and Erica Di Giovancarlo, director of ICE – Italian Trade Agency in New York. Speakers will include Giulio Cappellini, Art Director and Brand Ambassador at Istituto Marangoni Milano Design; Sergio Nava, Global Scientific Director of Design at Istituto Marangoni; and Josh Owen, Director of the Vignelli Center for Design Studies.

The May issue of INTERNI is also distributed extensively in the most representative showrooms and flagship stores of the NoMad, Madison Avenue and Soho circuit; ICFF; the most important design studios in New York; major design and architecture schools; Libreria Rizzoli; and a select number of book and magazine stores.

Webboh Awards 2026: an all-time record with over 27 million votes honouring the younger generation’s most loved creators

An unprecedented success for the seventh edition of the younger generation’s most eagerly awaited event

Over 50 million views and an excellent response to the initiatives with brand partners and live stream, which generated 2 million interactions in just an hour

The winners included the Breakfast Club (five categories) and Matteo Robert, as well as Arienne Makeup for the fourth year running, with the awards presented by Jody Cecchetto

The traditional live event in Milan, with 500 creators in attendance. Guest star: Lorella Cuccarini – Lifetime Achievement Award from Webboh – Luk3 and Me Contro Te

Webboh, Italy’s leading community for the younger generation, celebrated the most popular creators and idols at the highly anticipated Webboh Awards, now in their seventh year.

Impressive figures and record-breaking statistics confirm the success of Mondadori Digital’s media brand: the only one in Italy to engage Gen Z through live and online events. This is demonstrated by the 27 million online votes – double the number received in the last edition. In just three weeks, they determined the 21 winners from more than 200 nominees.

The posts, stories and videos from the 2026 Webboh Awards garnered a total of more than 50 million views. Just the live stream on YouTube alone recorded over 400,000 views and 2 million interactions, four times as many as last year. The vibrant party held at Fabrique in Milan was attended by 500 top creators, proving that Webboh is the only Italian organisation that can bring together such a large number of talented individuals in one place.

THE LIVE EVENT

The awards ceremony, which took place last night (5th May), was hosted by Jody Cecchetto, a streamer and TV presenter, alongside the guest star, Lorella Cuccarini, who received a Lifetime Achievement Award from Webboh.

Musical guest: Luk3, last year’s breakout star from Amici on Cuccarini’s team, performed a few songs on stage with the dance crew and gave a sneak preview of his new summer single.

The award for ‘Best Couple of the Year’ was presented by the most iconic social media couple of all time, Me Contro Te. At the event, they also announced their collaboration with Webboh for The Wedding Show, their wedding celebration on 5 September at Arena Santa Giulia, where a special ‘teen’ area will be set up.

Jenni Serpi, winner of the ‘Voice of The Future’ award, gave a highly acclaimed talk on self-acceptance and the importance of using social media to share one’s story and put oneself out there.

THEME OF THE EVENING: PROM NIGHT

This year, the Webboh Awards turned into a proper American prom, the end-of-year dance at American high schools that secondary school students dream of and eagerly anticipate. This one came complete with balloons, a yearbook, lockers, disco balls, very cold punch, a prom king and queen, and a superband – MIST – who got the crowd dancing to disco-dance hits and performed the theme song to ‘Beverly Hills 90210’, which can be viewed on Sky and Now.

The party was brought to life by cheerleaders from SPORT & PASSION, a cheerleading and cheer dance school in Rho. The team put on a captivating performance on the Fabrique stage combining pom dance, urban cheer and cheerleading. For those curious about their future, there was also a fortune-telling corner.

Hosts for the evening: Miss Webboh, Webboh’s iconic mascot, ‘in the flesh’.

The evening kicked off with a DJ set by Polly and Pamy, the first Afro DJs to bring amapiano – a blend of Afrobeats and Afro-electronic music – to Italy.

AWARDS

The more than 200 creators nominated for the awards were selected by Webboh based on their published content, the variety of their social offerings and the growth in followers over the past twelve months.

There were 21 award categories, including three new ones: Kids, dedicated to everyone who entertains young audiences on a daily basis; Sport, which celebrates those who share sports and fitness content on social media; and Lifestyle, which recognises those who best tell the stories of their lives.

THE WINNERS OF THE 2026 WEBBOH AWARDS

  • BEST FOOD CREATOR: 2foodfitlovers (winners of the category for the third year running. Raffaele and Caterina combine their passion for cooking with their passion for fitness. With 1 million followers on Instagram, they are about to open a protein ice cream parlour with Steven Basalari in Milan – the opening date has not yet been announced)
  • BEST SPORT CREATOR: Luca Campolunghi (A football and sports enthusiast, Juventus fan, and president of a Kings League team – the Zebras – he will be marrying Alice Muzza on 29 May. She is also a very popular content creator among the community, and for two consecutive years – 2024 and 2025 – the two won the ‘Couple of the Year’ award)
  • VOICE FOR THE FUTURE: Jenni Serpi (A 19-year-old content creator and winner of the category for the second year running. Having shot to fame on social media in recent years for her lip-sync dances in which she communicates using sign language, she recently launched the series The Sign Side. In each episode, she invites guests to participate in challenges, games and experiments designed to introduce them to Italian Sign Language in an authentic and engaging way)
  • REVELATION OF THE YEAR: Foxa (born Viola Zuccotti) has amassed over 1.5 million followers on TikTok thanks to her trends, dance routines and stories of a life constantly on the move. Ahe is 100% Italian but spends much of the year living in Brazil, where she fills our ‘For You’ feeds with Brazilian vibes
  • NEW WAVE: Loretyx (One of the freshest and most promising faces on the scene right now, Loretyx has over 500,000 followers and perfectly embodies the new generation of creators: spontaneous, authentic and always on top of the latest trends. She quickly managed to build a loyal following thanks to light-hearted yet instantly recognisable content, not least thanks to her catchphrase ‘I was studying history when…’, which she uses to recount real-life stories with a touch of humour)
  • OUT OF DRAMA: Eleonora Arcidiacono (A 22-year-old content creator who has built her social media presence around unboxing videos of her purchases, food-related videos and stories entrusted to her by fans. She won the ‘Revelation of the Year’ category last year)
  • BEST LIFESTYLE CREATOR: Matteo Robert (A 21-year-old creator who is one of the most popular in his generation, Matteo shares his everyday life in a direct and relatable style. Through travels, friendships and moments of real life, he has managed to forge a strong bond with his community, which is growing up alongside him)
  • BEST GROW-UP: Samara Tramontana (She started out as a social media content creator and is now also a radio presenter on RDS Next, where she hosts Chart of the Charts. She also presents many iconic events, such as Rome’s New Year’s Eve celebrations and the RDS Summer Festival)
  • BEST BEAUTY CREATOR: Arienne MakeUp from Power Talent Agency (The fourth year running that she has won the beauty category. Born Arianna Stella, she is from Turin and is 29 years old. An undisputed star in the world of make-up, she is also a make-up artist. She has more than 3.4 million followers on TikTok and over 1.6 million on YouTube, bringing her total followers to 6 million)
  • BEST FASHION CREATOR: Elisa Maino (One of the most iconic Italian creators in the fashion world, and winner of the award for the fourth consecutive year. Elisa continues to be a leading figure in style and trends. From social media to international events, her career evolved constantly. This year she also took part in ‘Pechino Express’ as a contestant alongside Mattia Stanga – ‘I Creator’ – available on Sky and NOW)
  • BEST KIDS CREATOR: Snack Club (A crew made up of five very young members: Lollo, SofyPapy, Amadou, Umberto and Camy are all aged between 12 and 14. This project combines entertainment with creativity and is designed for younger children. Snack Club has become a reference point)
  • DRAMA LEGEND: I Maturi (Iconic, irreverent and always on the ball. I Maturi have now become a real institution in the world of social media drama. Between sharp commentary and analysis of online trends, they continue to report on (and often predict) everything that sparks debate online)
  • BEST CREATOR COMEDY MALE: Alessandro Romano (With 600,000 followers on YouTube, over 2 million on TikTok, his impressions and POV videos have become iconic and are a hit with younger audiences)
  • BEST CREATOR COMEDY FEMALE: Cristina Perillo (This is the second year running that she has won the ‘comedy creator’ category. She is about to turn 18 and went viral with her ‘Tg104’, a tongue-in-cheek parody of the news. She describes herself as the ‘life coach’ of her community, with over 1 million followers on TikTok)
  • BEST YOUTUBER: Breakfast Club (A group made up of Viola Silvi, Fabio Ferrucci and Cristiano Borsi – all aged between 17 and 19). The project has made a name for itself on YouTube with original, well-crafted content. Breakfast Club has become a recognisable format. The creators describe it as a ‘TV series 2.0’, where Viola is ‘the blonde’ of the trio, Cristiano ‘the hopeless case’ and Fabio ‘the athlete’. They’ve written two bestsellers with Mondadori – will there be a third? – and they made a tour around Italy with thousands of young people)
  • BEST TIKTOK CREATOR: Viola Silvi (The ‘blonde’ from Breakfast Club)
  • BEST TEEN IDOL MALE: Cristiano Borsi (The ‘hopeless case’ from Breakfast Club)
  • BEST TEEN IDOL FEMALE: Viola Silvi (This is the second year running that she has won the category. She is a member of Breakfast Club)
  • COUPLE OF THE YEAR: Fabio Ferrucci and Martina Cavaiuolo (He is the ‘athlete’ from the Breakfast Club, and she only entered the world of social media thanks to Fabio. They’ve been together for about a year, but their relationship only went public on social media a few months ago)
  • BEST FORMAT: Tavolo Parcheggio (The hosts Gianmarco Zagato and Nicole Pallado won for the second year running. Their format has gone viral due to its simplicity and irreverence. ‘Tavolo Parcheggio’ has become a cult hit online and is now a regular Sunday feature)
  • BEST STREAMER: Lollo Lacustre (born Lorenzo Giacomin, he is one of the most popular streamers in Italy. Lollo has built a loyal following due to his engaging live streams and straightforward style. A leading name in the world of gaming and streaming.)

BRAND PARTNERS AND EXPERIENTIAL CORNERS

Partners of the event took part in the Webboh Awards 2026 by creating shows within the show, with live experiential activities and comprehensive storytelling across Webboh’s social media channels.

  • For the third year running, Astra-MakeUp partnered with Webboh as the event’s beauty partner. The Italian beauty brand that has championed self-love for more than 35 years was present with ‘The Vibe Locker’, an immersive experience designed to engage participants with a vibrating platform, a nod to Vibrakiss, the iconic lip gloss launched in five shades this spring. Moments after application, the gloss triggers a smart micro-vibration, stimulating the senses in new and surprising ways.
  • Sky and NOW presented the series ‘Beverly Hills 90210. For the first time since 2001, fans will be able to enjoy all 293 episodes of the series in a restored high-definition version and in the modern 16:9 format on Sky and NOW. All the guests at the Webboh Awards were given a corsage or boutonnière, just like at a high school prom. There was also an installation inspired by the Yearwall, a ‘live’ version of the iconic American school yearbook.
  • DeAKids attended the Webboh Awards for the second year running, presenting an authentic account through exclusive interviews from the pink carpet and backstage, conducted by Samara Tramontana and Ale Cossari. All the content will be available on social media and broadcast on DeAKids, channel 601, exclusively on Sky, throughout the week following the event.
  • Sorbillo, the famous pizza chain, had a stand serving fried pizza, and its founder, Gino Sorbillo,was also in attendance.
  • Tulip was there with a food truck serving hot dogs. Tulip is Denmark’s oldest brand, a leader in barbecue products and a bacon specialist, which it has produced with care and skill following a traditional recipe for more than 120 years.
  • Billis served up mini burgers. Billis was founded to bring high-quality, artisan burgers and sandwiches to the Italian street food scene. Each burger is made using carefully selected ingredients and a controlled, traceable supply chain.
  • Since 1947, La Romana has treated the public to a unique ice-cream experience: a selection of iconic flavours ranging from timeless classics to vegan options served directly from the Gelato Bike, a format designed to be shared and talked about, even on social media. Founded in Rimini in 1947, La Romana is now an international brand that continues to evolve whilst remaining true to its core values: care, enthusiasm and ambition.
  • Wayla, Italy’s first van-pooling start-up, stepped in as a technical partner to ensure that the trip to the event was just as memorable as the evening itself. They organised a dedicated pick-up service from the city centre, transporting guests directly to Fabrique. Wayla also converted its vans into moving stages, inviting guests to sing karaoke during the ride.
  • Coccolotti: created in the 1990s, Coccolotti are much more than just teddy bears. They are a beloved brand that has stood the test of time. Participants in the Webboh Awards received Coccolotti Pin-Ups, fun mobile phone accessories that were also used for a ‘secret mission’ activity during the event.
  • Lago Group, an international brand specialising in wafers and snacks, took centre stage at the Webboh Awards as a main partner, crowning the success of its new campaign ‘Lago fa gola’, created by RBA Design. The campaign transforms Lago into a inclusive pop love brand with an unconventional attitude, speaking the language of Gen Z and making a strong mark in new areas of digital communication.
  • Fila Underwear & Socks was featured in the ‘get ready with me’ social media content with Angelo Cattivelli, the face of Webboh, as he prepared for the Webboh Awards ceremony. Launched in 2011, Fila embodies a new vision of contemporary wellbeing, designed for those who want to live – and dress – freely with authenticity and style.

The Webboh Awards have once again proved to be a key event in terms of visibility and brand reach among the younger generation.

Exclusive content relating to the event was produced by media partners TV Sorrisi e Canzoni, TgCom24, and RDS and RDSNext, the event’s official radio station.

 

Webboh is a top media platform for the younger generation. Founded in 2019, it has been part of the Mondadori Group since 2023. It boasts a monthly web and social media reach of over 5 million followers (source: Comscore social incremental reach, March 2026) and a fan base – across TikTok, Instagram, YouTube and WhatsApp – of 6 million followers. It is one of the top ten most influential Italian social media companies, as well as the first targeting Gen Z for engagement and video views (source: Top Italian Media Rankings by Prima Comunicazione).

Mondadori Store opens a new bookshop at Teatro Ciak in Rome

The magic of reading comes to Teatro Ciak in Rome with a new Mondadori Store bookshop, which will be inaugurated on Friday 8 May.

An area dedicated to books and entertainment will be created next to the 400-seat theatre on Via Cassia, enhancing the audience experience at one of the most important cultural centres in Municipio 15, through the support of the largest network of bookshops in Italy.

With a floor area of 120 square metres and a modern layout, the new Mondadori Bookstore at Teatro Ciak was designed to meet the needs of a diverse range of customers. Readers will have access to a catalogue of around 8,000 titles, ranging from the great classics to bestsellers, with a selection spanning fiction, nonfiction and various other works.

The space will serve as a bookshop, exhibition area and meeting place all in one. It will feature a section dedicated to the historical Gialli Mondadori series and will also have a café. This exciting new addition will complement the theatre programme, which is already very popular with audiences, together with acting workshops, multidisciplinary events, film festivals and exhibitions.

Teatro Ciak thus confirms its status as a dynamic, multipurpose cultural centre, where culture and art come together as tools for wellbeing, social interaction, personal growth and engagement with the local community – thanks in part to the new Mondadori Bookstore.

‘When we renovated the former Cinema Ciak in 2017, we created a foyer with the idea of creating a multifunctional space for readings and acting classes, but our dream was to create a proper bookshop,’ say Michele Montemagno and Linda Manganelli, the founders and managers of Teatro Ciak. ‘In a vast neighbourhood of northern Rome, we firmly believe that the theatre and bookshop are essential services for all citizens. If theatre stirs our emotions and books encourage us to dream, we believe that imagination can take shape in a space that is open to the community, fostering a culture that is increasingly accessible and inclusive.’

The bookshop will stock all the latest releases, with thematic areas designed to cater to the tastes of every reader. There will be no shortage of crime novels, which are a hallmark of Teatro Ciak, just like the section dedicated to theatre and poetry.

There will also be plenty of space set aside for younger visitors, with the We are Junior section, which offers educational games and picture books to spark little ones’ imaginations, and the Just Comics section dedicated to manga and comics. A selection of stationery, toys, gadgets and gift cards rounds out the offer.

The Mondadori Bookstore at Teatro Ciak also serves readers online, as they can keep up to date through the Instagram and Facebook pages. In addition, customers will be able to contact the bookshop via the digital mondadoristore.it services to check the availability of a book. The bookstore will also offer customers the opportunity to place orders via phone. Services include Zeercle, where people can sell their books, as well as CDs, vinyl records, video games, DVDs and Blu-rays, receiving a gift card for the value of the items in return, for use in bookshops and on the website mondadoristore.it.

 

MONDADORI BOOKSTORE
Address: Via Cassia 692, 00189, Rome, RM
Opening hours: Tue–Sun 10:00–13:00 / 16:00–19:00
Tel: 06/33249268
Email: mondadori@teatrociakroma.it
IG – FB

Mondadori Store
is the largest bookstore network in Italy, with more than 500 stores in large cities and smaller towns. Cultural centres throughout the country operating under the Mondadori Bookstore brand, both directly managed and franchises, alongside the bookshops owned by Mondadori Bookstore | MA, Mondadori Duomo and Rizzoli Milano. Mondadori Store can be found online at its e-commerce site, Mondadoristore.it, and through its book club.

 

Teatro Ciak: the history

Teatro Ciak is a 400-seat venue that opened in November 2018. The goal of the restoration project was to preserve a venue for variety shows that first opened in the 1950s as Teatro Cassio, and then later became Cinema Ciak, a historic cinema in the Cassia district that was open until 2016.

After the cinema closed, the space was revitalised as a venue dedicated to culture, art and entertainment in the Via Cassia area of Rome, a neighbourhood rich in historical and artistic heritage but which lacked proper spaces for the cultural life of residents.

The Teatro Ciak stage has hosted numerous prestigious companies and artists such as Gabriele Lavia, Mariano Rigillo, Glauco Mauri, Roberto Sturno, Milena Vukotic, Cicci Rossini, Paola Gassman, Anna Galiena, Caterina Murino, Debora Caprioglio, Maurizio Micheli, Antonello Fassari, Giuseppe Pambieri, Paola Quattrini, Erica Blanc and many others.

Since 2022, the artistic director of the theatre has been Maestro Mariano Rigillo, ‘an extraordinarily great actor who has created sophisticated programmes that celebrate “teatro di parola”, new drama, young talent and leading contemporary actors and playwrights’ (2023 Enriquez Award for Artistic Direction of Teatro Ciak).

Today, Teatro Ciak is a leading cultural venue in the city, offering not only evening performances, but also matinees for schools, a literary café, educational activities, seminars and readings.

Amid this backdrop, a partnership with the historical Teatro Stabile del Giallo theatre company was formed. For twenty years, the company has been a key cultural institution in the area and, since 2018, has staged its productions at Teatro Ciak. Performances such as ‘12 Angry Men’, ‘A Perfect Murder’, ‘The Spiral Staircase’, ‘Sherlock Holmes’, ‘Rope’, ‘And Then There Were None’, ‘The Visitor’ and ‘The Mousetrap’ have been met with extraordinary acclaim from both audiences and critics over the years.

This collaboration also led to the creation of Accademia del Teatro Ciak, which has around 120 members who offer acting and performing arts workshops for all age groups.

GialloZafferano USA Inc. is launched, the company set to strengthen the presence in the United States of Italy’s leading food media brand

After three years of operations in New York, GialloZafferano confirms its role as a key partner for food companies looking to tell their story to the American market

Mondadori Digital announces the launch of GialloZafferano USA Inc., a US-based company dedicated to producing food and wine content and initiatives for the American market, building on the experience of Italy’s number one food media brand and one of the most followed globally.

This is not a beginning, but the next step in a journey that started in 2022, when GialloZafferano began operating in the United States with an English-language website, a strong international social media fanbase and a dedicated production studio in New York. From the outset, the project has partnered with leading Italian brands investing in the US market, including Consorzio Tutela Grana Padano, Mulino Bianco, La Piadineria and Mulino Caputo.

With the launch of GialloZafferano USA Inc., the brand is giving its US operations a permanent structure, positioning itself as a fully established partner capable of operating in the American market with the strength and consistency of a structured player.

“What we have built over the past three years in New York is just the starting point for even more ambitious goals,” said Andrea Santagata, Chief Executive Officer of Mondadori Digital. “GialloZafferano USA Inc. is not a statement of intent, but tangible proof of how strongly we believe in the American market, which is of strategic importance for Italian companies. The US has welcomed us with enthusiasm, and we are committed to investing even further, with the aim of becoming ambassadors of Italian cuisine in the United States,” Santagata concluded.

CASAGIALLO: THE PRODUCTION HUB IN NEW YORK

Located in Williamsburg, overlooking New York’s three iconic bridges, CasaGiallo is GialloZafferano’s US production house: a creative space and studio hosting Italian and American chefs and creators, live cooking shows and branded activations. It is here that content showcasing Italian and Italian-American cuisine for US audiences is produced, using an increasingly authentic and refined tone of voice. Over three years of on-the-ground activity, campaigns produced at CasaGiallo have reached more than three million Americans per campaign.

A STRATEGIC ASSET FOR ITALIAN COMPANIES IN THE US

GialloZafferano USA Inc. positions itself as a practical gateway for Italian companies seeking access to the US market. With 72 million global followers and a rapidly growing American community, GialloZafferano offers Italian brands an integrated digital and physical hub through which to engage US consumers with credibility and consistency.

Its long-standing institutional partnership across multiple projects with the Ministry of Foreign Affairs and International Cooperation and the Italian Trade Agency (ITA) in New York, further confirm GialloZafferano’s role not only as a media brand, but as part of Italy’s broader country system supporting companies looking to expand internationally, particularly in the United States.

Its established presence at the Summer Fancy Food Show, the leading food trade fair in the US, where GialloZafferano returns for the fourth consecutive year, including as media partner of Universal Marketing, exclusive organiser of the Italian Pavilion at the show, is further proof of its position as a reference point for promoting Made in Italy in the food sector. For the 2026 edition (New York, 28–30 June), GialloZafferano will bring to the Javits Center, in collaboration with Zenzero Talent Agency, a team of leading chefs and top creators, who will take part in live formats and produce original content dedicated to partner brands, reinforcing its role as a bridge between Italian agri-food excellence and the US market.

GialloZafferano’s US-based project is coordinated by Gabriele Colasanto, Food Area Brand Director at Mondadori Digital and CEO of GialloZafferano USA Inc.

 

GialloZafferano is the leading Italian food media brand both nationally and internationally: with a global fanbase of 72 million followers and more than 500 million video views generated outside Italy in 2025, it is the primary digital reference point for showcasing Italian cuisine around the world.

A new Mondadori Bookstore opens in Villa San Giovanni, at the Perla dello Stretto Shopping Centre

A cultural hub for a city that has long lacked a bookshop

Mondadori Store, the largest network of bookshops in Italy, will open a new cultural hub on 2 May at the Perla dello Stretto Shopping Centre in Villa San Giovanni (Reggio Calabria), serving the local community and book lovers alike.

The ribbon-cutting ceremony, taking place at 5.00 pm, will be attended by Mayor Giusy Caminiti and the President of the City Council with responsibility for Culture, Caterina Trecroci.

The new Mondadori Bookstore spans 110 square metres and features a modern layout with areas dedicated to different literary genres. Visitors will be welcomed by an experienced team of booksellers and a curated catalogue of around 8,000 titles, ranging from great classics to bestsellers, including fiction, non-fiction, international works and educational titles. The space is also devoted to local publishing.

“The opening of the Mondadori Bookstore in Villa San Giovanni, a historic town overlooking the Strait of Messina, stems from our desire to create a new cultural hub in a place that has been entirely without one and has long been eager for it,” explains Chiara Crispino, a Mondadori Store franchisee who, as Managing Director of Caium Srl, oversees a further 11 bookshops across Abruzzo, Calabria, Campania, Marche, Molise and Puglia. “Our aim is to create a vibrant, welcoming meeting place, as well as somewhere people can truly experience culture,” Crispino concludes.

The Villa San Giovanni store offers all the latest releases, with themed areas designed to cater to every reader’s interests, including We are Junior, , a space for younger readers featuring educational games and illustrated books to spark their imagination; Just Comics, dedicated to the world of manga and graphic novels; and My New Romance, a new concept  aimed at fans of romance fiction, one of today’s most popular literary genres.The store also stocks a wide selection of stationery, toys, gifts and gift cards.

The Mondadori Bookstore in Villa San Giovanni also serves readers online: customers can stay up to date via its  Instagram and Facebookpages. In addition, they can use the digital services available on  Mondadoristore.it  to check book availability. Telephone ordering is also available. Among the services offered is Zeercle, which allows customers to sell their books, as well as CDs, vinyl records, physical video games, DVDs and Blu-ray discs, in exchange for a gift card reflecting the assessed value of the items, redeemable in Mondadori bookshops and on mondadoristore.it

Mondadori Store is Italy’s largest network of bookshops, with more than 500 outlets across the country, from major cities to smaller towns. A nationwide cultural presence, the network operates under the Mondadori Bookstore brand through both directly managed and franchised stores, alongside company-owned bookshops including Mondadori Bookstore | MA, Mondadori Duomo and Rizzoli Milano. Mondadori Store is also active online through its e-commerce website Mondadoristore.it and its book club offering.

MONDADORI BOOKSTORE
Address: Viale Umberto Zanotti Bianco, 44, 89018, Villa San Giovanni, Reggio Calabria
Opening hours: Monday to Sunday, 9.00 am to 8.00 pm.
E-mail: mondadori.villasangiovanni@gmail.com
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Mondadori Group: acquisition of Hoepli S.p.A.’s school publishing business unit completed

Mondadori Group announces that, today, following the agreement signed and previously disclosed on 15 April, it has completed the acquisition of Hoepli S.p.A.’s school publishing business unit. The transaction will be effective as of today.

Il Festival dello Spettacolo

The second edition takes place on Friday 6, Saturday 7 and Sunday 8 November at Superstudio Più in Milan

Three non-stop days of entertainment in all its forms

First major names confirmed in the line-up: Carlo Conti, Antonella Clerici, Marco Liorni, Nino Frassica, la Gialappa’s Band, Gianluca Gazzoli, and the cast of Il paradiso delle signore and Un posto al sole

Many exciting new features, including two contests dedicated to music and cinema and an extensive educational programme

Tickets on sale now exclusively on Ticketmaster

Info constantly updated at IlFestivaldelloSpettacolo.it

A new and unmissable edition of Il Festival dello Spettacolo is scheduled for autumn 2026 in Milan: a long weekend, from Friday 6 to Sunday 8 November, that will bring an outstanding line-up and exclusive events to Superstudio Più at Via Tortona 27. Il Festival dello Spettacolo further strengthens its position, following the highly successful first edition in October 2025 which recorded over 15,000 attendees, as a key reference point for the entertainment industry: three immersive days combining live shows, educational experiences, film and television previews, meet & greets, showcases and talks designed to engage all fans of TV, music and cinema.

Born from the idea of TV Sorrisi e Canzoni, the reference brand in the entertainment world, this eagerly awaited second edition of the Festival will take place on three main stages where each meeting will provide the opportunity to experience unique moments with the audience through games, interactions, and meetings with the artists. This year introduces several major new features: SORRISI LAB, a new educational area dedicated to film and music contests, as well as workshops and masterclasses led by some of the biggest names in the industry; a large experience area for the public; and a food area open throughout the festival. Many prominent guests have already confirmed their attendance, including Carlo Conti, Antonella Clerici, Marco Liorni, Nino Frassica, the Gialappa’s Band, Gianluca Gazzoli and the casts of the beloved drama series Il Paradiso delle Signore and the record-breaking Italian soap Un Posto al Sole.

Each day, Il Festival dello Spettacolo will offer a continuous programme of events featuring some of the most popular artists and personalities in entertainment. With an increasingly comprehensive and integrated offering, the Festival also becomes a vibrant creative hub where emerging talents, industry professionals and enthusiasts can meet, learn and create new opportunities within the entertainment world.

Aldo Vitali, Editor-in-Chief of TV Sorrisi e Canzoni, commented: “Following the success of the first edition, the Festival returns with the aim of consolidating a project born from the desire to bring Sorrisi from the magazine pages to the stage, creating a space where audiences can meet their favourite artists in person. Our hope for this new edition is that people will once again participate with the same enthusiasm, confirming a dream that continues to grow and take shape. My sincere thanks go to the artists who will choose to be part of this second edition and to the audience who, with affection and curiosity, continue to support us.”

The official opening of Il Festival dello Spettacolo is scheduled for Friday 6 November at 12:00 pm with a special inauguration ceremony. On the following days, visitors will be able to enter from 10:00 am.  On all festival days, visitors will be able to enter at any time during the day until the gates close at 9:00 pm. Tickets are available through the official partner Ticketmaster. R101 is the Official Radio Partner of Il Festival dello Spettacolo.

From today, a new journey begins, with regular special announcements to follow, including the first guest appearances and artists in the line-up. These will be revealed via the Festival’s official social media channels and those of Sorrisi, as well as on the official websiteIlFestivalDelloSpettacolo.it.

VERTICAL MUSIC CONTEST

On the occasion of the Festival, the Vertical Music Contest returns for its third edition, introducing important new features. The multimedia project, developed in collaboration with Interproject, is designed to give emerging artists the opportunity to showcase their original songs through vertical videos, the native format of social media platforms. Applications will open on Tuesday 28 April and will be accepted until 15 September. From 16 September to 15 October, all submitted original tracks will be published online, allowing the public to vote for their favourite artist and help secure their place on the Festival stage for the grand final of the Vertical Music Contest 2026.

The remaining finalists will be selected by a distinguished jury composed of representatives from Ticketmaster, TV Sorrisi e Canzoni, ADA Music Italy, FIMI, the Italian Music Industry Federation, and Assomusica. The winner will be awarded a distribution contract with ADA Music Italy, confirming the contest as an important gateway into the professional music industry.

THE CINEMATOGRAPHIC COMPETITION OF THE IL FESTIVAL DELLO SPETTACOLO

A major new feature of this edition is Il Concorso Cinematografico de Il Festival Dello Spettacolo, a film competition which will officially open on Tuesday 28 April. The competition is open to creators of short films, feature-length films and documentaries and is divided into three categories: FRAME STORIES (short films), OPERA NEXT (feature films), DOCU HORIZON (documentaries). All submitted works will be assessed by a jury, which will select the overall winner to receive the SORRISI AWARD. Entries must be submitted via the FilmFreeway platform by 30 September. Full information and regulations will be available on the official Festival website and on FilmFreeway. For specific enquiries, the dedicated email address: concorsi@ilfestivaldellospettacolo.it.

MONDADORI ACADEMY

This year, Il Festival dello Spettacolo also becomes an important opportunity for professional development. Alongside the music and film contests, an extensive training programme has been developed in collaboration with Mondadori Academy, expanding its offering to include digital courses dedicated to cinema, music and television. Each course is structured into five modules, each focusing on a specific discipline within its field. Every module includes video lessons and practical exercises, led by leading industry professionals who will share valuable first-hand insights and experience. The cinema courses are already available on the Mondadori Academy platform (insert link).

During the Festival, the educational programme will come to life within the SORRISI LAB, through a schedule of masterclasses and workshops offering audiences an introductory overview of the subjects covered in the online courses, creating a direct bridge between live experience and in-depth digital learning.

TICKETS

Tickets for Il Festival dello Spettacolo can be purchased on the Ticketmaster website, the global leader in live event ticketing and the Festival’s exclusive official ticketing partner. Admission to the Festival is ticketed, with free entry for children up to the age of three. From today, tickets are available with a special Early Bird offer. Full details are available on Ticketmaster and on the Festival’s official website.

 

✻✻✻✻

TV Sorrisi e Canzoni part of the Mondadori Group, is the leading brand for television and entertainment enthusiasts, reaching 2.6 million readers each month, source Audipress 2025/I, 4.1 million website users, source Audiweb April 2025, and 1.15 million social media followers across Instagram, Facebook, TikTok, X and YouTube, thanks to a fully integrated multi-channel system spanning print, digital, social media, live events and branded products. 

R101 owned by RadioMediaset, Italy’s leading national radio group by audience figures, which also includes Radio 105, Virgin Radio, Radio Monte Carlo, Radio Subasio and Radio Norba, is the family radio station, warm, welcoming and inclusive, where entertainment is not simply diversion but a constant invitation to feel part of a vibrant community. Renowned for its musical authority, R101 plays the most beautiful Italian and international songs, past and present. The R101 ecosystem represents a fully integrated platform centred on music and entertainment, engaging audiences across multiple touchpoints including radio, TV channel 67 on digital terrestrial, digital platforms, social media and live events.

Superstudio Plus, located in the heart of Milan’s Tortona District, is the flagship venue of Superstudio Events. It was here that Milan Design Week began, and for 25 years its 10,000 square metres have hosted major events in design, fashion and culture, making it an essential destination for international brands and audiences. A leading name in Milan’s events industry, Superstudio Events hosts over 200 events each year and welcomes more than 800,000 visitors across its four venues, totalling over 33,000 square metres, including conventions, conferences, fashion shows, trade fairs and gala dinners.

Ticketmaster is the world’s leading ticket seller for live events, handling over 500 million transactions per year in more than 39 countries. With exclusive partnerships with thousands of venues, artists, sports leagues, art and theatre tours, it brings unparalleled live experiences to millions of fans at the biggest events around the world. It is part of Live Nation Entertainment. All scheduled events and activities can be found on the ticketmaster.itwebsite.

New Mondadori Store bookshop opens in Bagheria

The inauguration and ribbon-cutting ceremony took place in the presence of the Mayor, the Councillor for Culture and headteachers from local schools

Mondadori Store, the most extensive network of bookshops in Italy, has opened a new store in Sicily, in Bagheria (PA), offering the local community a space dedicated to books and entertainment. The event was attended by the Mayor, the Councillor for Culture and headmasters from local schools for the traditional ribbon-cutting ceremony.

The new Mondadori Bookstore covers 140 square metres and features a modern layout with areas dedicated to different literary genres. Visitors are welcomed by a team of booksellers and a catalogue of around 9,000 titles, from great classics to bestsellers, spanning fiction, non-fiction and international works.

“We are delighted to join the Mondadori Store family and to bring this important project to Bagheria, a city we love and value both as entrepreneurs and as citizens,” said Gioia Piazza, Mondadori Store franchisee. “Our aim is to create a new cultural space dedicated to books and entertainment, capable of fostering a genuine passion for reading,” she added.

Bagheria’s Mondadori Bookstore stocks all the latest releases and features dedicated themed areas designed to suit every reader’s tastes, including We are Junior,, a space for younger readers with educational games and illustrated books to spark their imagination; Just Comics, dedicated to the world of manga and graphic novels; My New Romance, a new concept for fans of romance, one of today’s most popular literary genres; as well as a wide selection of stationery, toys, gadgets and gift cards.

The Mondadori Bookstore in Bagheria also serves readers online. Customers can keep up to date via its Instagram and Facebook pages, and can contact the bookshop through the digital services on  Mondadoristore.it to check availability, place orders, collect in store or arrange home delivery.  Services also include Zeercle, which allows customers to sell books, CDs, vinyl records, physical video games, DVDs and Blu-ray discs in exchange for a gift card equivalent to the assessed value, redeemable in store and on mondadoristore.it

 

Mondadori Store is Italy’s largest network of bookshops, with more than 500 outlets across the country, from major cities to smaller towns. A nationwide cultural presence, the network operates under the Mondadori Bookstore brand through both directly managed and franchised stores, alongside company-owned bookshops including Mondadori Bookstore | MA, Mondadori Duomo and Rizzoli Milano. Mondadori Store is also active online through its e-commerce website Mondadoristore.it and its book club offering.

 

MONDADORI BOOKSTORE

Address: 106 Corso Butera, 90011, Bagheria, PA
Opening hours: Monday to Saturday, 9.00 am to 1.00/4.00 pm to 8.00 pm

Telephone: 375.6508998
E-mail: mondadoribagheria@gmail.com
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New Mondadori Bookstore opens today in Milan on Corso Buenos Aires

Growth continues for Mondadori Store, Italy’s largest bookstore network with over 500 points of sale

Carmine Perna, Chief Executive Officer of Mondadori Retail: “We are opening in a place that is emblematic of everyday life in Milan: a highly visible, high footfall location designed for a broad and diverse audience”

The Mondadori Bookstore on Corso Buenos Aires in Milan opens today, a new landmark for book and entertainment lovers, serving the local neighbourhood and the wide public that animates one of Italy’s most important shopping streets.

The bookstore, presented this morning by Carmine Perna, Chief Executive Officer of Mondadori Retail, together with Alessia Cappello, Councillor for Economic Development and Employment Policies, and Emmanuel Conte, Councillor for Budget, State Property and the Extraordinary Housing Plan of the Municipality of Milan, will open to the public at 5.30 pm following the traditional ribbon cutting ceremony.

“The Mondadori Bookstore on Corso Buenos Aires is located in a place that is emblematic of everyday life in Milan: a highly visible, high footfall space designed for a broad and diverse audience,” said Carmine Perna, Chief Executive Officer of Mondadori Retail. “It represents another growth opportunity for our network, with the aim of opening 30 bookstores in 2026, both directly managed and franchised. This confirms our commitment to creating meeting places and promoting reading within the community,” Perna concluded.

The Mondadori Bookstore on Corso Buenos Aires enriches the cultural offering of the bookstore network of the Mondadori Group company in central Milan, joining the flagship Mondadori Duomo store in Piazza Duomo, the iconic Rizzoli Milano in Galleria Vittorio Emanuele II, recently renovated last May, as well as the bookstores in Crocetta and Via Marghera.

With this new opening, Mondadori Store, Italy’s largest bookstore network, brings its total number of outlets in Lombardy to 56, including both directly operated stores and franchises, of which 13 are in Milan, with a presence also in residential areas from Lambrate to Bicocca and Cascina Merlata, as well as in neighbourhoods with strong local services such as San Gottardo and Rombon, where a new neighbourhood bookstore concept has recently been opened inside a redeveloped covered market.

A RICH CULTURAL OFFERING
In dialogue with its urban surroundings, the new Mondadori Bookstore features 12 shopfront windows overlooking Corso Buenos Aires and Piazza Lima, and covers an area of 350 square metres. The spacious and bright environment has been designed as a welcoming place for readers of all generations. Among the shelves, every visitor will find content that best suits their interests, thanks to a catalogue of around 20,000 titles, from classics to bestsellers, including fiction, non-fiction, general interest and international books.

The bookshop brings together all the latest releases alongside dedicated thematic areas designed to meet the tastes of every reader, such asWe are Junior, , a space for younger audiences featuring educational games and illustrated books to spark imagination through engaging stories; Just Comics, the section dedicated to the manga and comics phenomenon; and My New Romance, a new concept for those who enjoy the romanceuniverse, one of today’s most popular literary genres. The store also offers a wide selection of stationery, toys, music, gadgets and gift cards.

With the aim of fostering the cultural fabric of the Milanese neighbourhood and one of Europe’s longest shopping streets, the Mondadori Bookstore on Corso Buenos Aires will host initiatives and events designed to create opportunities for engagement and participation. Starting today at 6 pm, author Cordelia Evora will meet readers and sign copies of her latest book Bitter Sweet (Sperling & Kupfer).

Upcoming events include three book signings: on 11 May at 5 pm, singer Rob, winner of the latest edition of X Factor, on the occasion of the release of her new EP “CHAOS PERFETTO”; on 24 May at 3 pm, Corinne Wilson with The Last Meeting (Sperling & Kupfer), dedicated to all romance readers; and on 26 May at 6.30 pm, comic artist Jordi Lafebre with Io sono un angelo perduto (Bao Publishing).

SERVICES
The Mondadori Bookstore on Corso Buenos Aires also caters to readers online. Customers can stay updated via its Instagram and Facebook pages. In addition, they can get in touch with the store through the digital services on  Mondadoristore.it to check book availability. Among the available services is Zeercle, which allows customers to sell books, as well as CDs, vinyl records, physical video games, DVDs and Blu-rays, receiving in return a gift card corresponding to the value of the items, which can be used in bookstores and on mondadoristore.it

Mondadori Store is Italy’s largest network of bookshops, with more than 500 outlets across the country, from major cities to smaller towns. A nationwide cultural presence, the network operates under the Mondadori Bookstore brand through both directly managed and franchised stores, alongside company-owned bookshops including Mondadori Bookstore | MA, Mondadori Duomo and Rizzoli Milano. Mondadori Store is also active online through its e-commerce website Mondadoristore.it and its book club offering.

MONDADORI BOOKSTORE
Address: Corso Buenos Aires 48, 20124, Milan, MI
Opening hours: Mon–Sat 9.00 am to 8.00 pm; Sun 10.00 am to 8.00 pm
Telephone: 02 8739 3160
E-mail: libreria.milanobuenosaires@mondadori.it
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