Grazia USA, the American edition of Grazia created under a licensing agreement signed by the Mondadori Group with Pantheon Media Group LLC, has been named “Best New Magazine Launch” of 2021.
Grazia USA was chosen for the honour out of more than 120 new publications launched in America during the past year thanks to its ability to combine quality content with cutting-edge images in the magazine’s inimitable refined style. The honour was awarded as a result of the ranking drawn up by Samir Husni, founder and director of the Magazine Innovation Center at the School of Journalism and New Media of the University of Mississippi.
The acknowledgement crowns the success of the first 100% Italian fashion brand on one of the world’s biggest and most important markets for fashion and luxury goods.
Present on the American market through the global digital first platform graziamagazine.com, Grazia USA launched its first quarterly print issue on 23 September 2021 under the title “Evolution”. The 356-page special edition celebrated three women who have risen to success on the American cultural and social scene, featured on three exclusive covers: nine-time Olympic medal winner Allyson Felix, British supermodel and designer Alek Wek, and Canadian singer, actor and activist Jordan Alexander
The début of Grazia USA marks a turning point for American fashion magazines in a year when the United States saw twice as many new print magazines launched as in 2020.
The brand has been a success with American readers right from the start for its unique cosmopolitan blend of fashion, art, culture and beauty, as well as design, travel and entertainment, putting new generations in contact with the most influential, renowned names in the fashion industry thanks to distribution through the world’s most exclusive retailers.
“We’re proud of this acknowledgement obtained by Grazia USA and very happy with the results achieved by our partner Pantheon Media Group in the United States. Our brand’s business model based on a global multi-channel approach has great potential for development on other markets too, combining authoritative content with strategic use of data for positioning that really makes us stand out,” emphasised Daniela Sola, International Business Managing Director for Mondadori Media.
“It’s a great honour to receive this award. I’m very proud of the work the editorial staff of Grazia USA has done, leading to creation of an outstanding product that meets the requirements of both readers and advertisers. We’re lucky to have our partners’ support conveying quality content about fashion, luxury, entertainment and much more to over 400,000 certified readers and millions of site visitors every month,” said Brendan Monaghan, Chief Global Brands Officer and Executive Vice-President of the Pantheon Media Group.
Grazia is the first 100% Italian fashion magazine to have exported its successful formula all over the world, from Italy to the United States. The Mondadori Group brand, which now has a total of 21 editions in 23 countries, reaches a global audience of 15 million readers and 45 million unique visitors, with more than 30 million followers on social media.