CasaChi

From Tuesday 19 September, the new season of Casa Chi Grande Fratello, the special edition of Chi Magazine social media format, will kick off. It chronicles the dynamics and behind-the-scenes of the reality TV show hosted by Alfonso Signorini.

Casa Chi Grande Fratello is the video talk dedicated to the Mediaset format with commentary on live TV broadcasts, behind-the-scenes features, trivia, backstage and interviews with pundits, contestants and former participants. After the great success of the last edition, the Casa Chi team has been confirmed in full: Sophie Codegoni will be at the helm along with the proven duo of journalists from the Chi editorial staff, Azzurra Della Penna and Valerio Palmieri, with Maurizio Poletti directing and Claudia Cerea coordinating the organisation.

Video talks will be aired on Chi’s Instagram profile (@chimagazine): 2 episodes per week with exclusive guests to transport readers and digital users into the heart of the reality show. A successful formula that has made Casa Chi a must-see event for fans and allowed it to maintain exceptional growth rates: last year, the special edition of Grande Fratello totalled an impressive 36 million video views on social media (+140% compared to the 2022 audience), and that’s not counting reach and video views of all additional content (posts, stories, clips and trivia from backstage).

Casa Chi is curated by Massimo Borgnis, the director in charge of Chi: “Casa Chi has proven to be not only one of the most innovative formats on Instagram in recent years, but also one of the most successful. Now the time has come to expand its formula to other companies involved in the world of Chi. So this year our followers can expect lots of news and guests from not only the world of television, but also music and film. In short, an exclusive, immersive window into the world of entertainment, in the tradition of Chi”.

Casa Chi Vox Populi, hosted by Gilberto Savini in many Italian squares, accompanied by artists and social media talents to interview and collect opinions from the public, was also confirmed.

The start of the new season of Grande Fratello VIP coincides with the launch of a new edition of #CasaChi, the social entertainment format developed by the magazine Chi, that every week brings opinion leaders and exceptional guest to the Instagram and Facebook channels of the brand with comments on the most successful reality show and the personalities of the moment.

An unmissable appointment which, following the huge success of 2020, with more than 100 special guests and more than 14 million video views on Instagram, this year too will feature VIPs, influencers and the competitors of the reality show, with the host and master of ceremonies, Alfonso Signorini, editor of Chi, and journalists from the title Azzurra Della Penna, Valerio Palmieri and Gabriele Parpiglia and deputy editor Massimo Borgnis the curator of the format. A team ready to transport readers and users to the very heart of the debate about Italy’s most spied on house with video shows, original and exclusive content, revelations, curiosities and unexpected twists.

WHAT’S NEW – The new season of CasaCHI #GFVIP 2021 Edition starts with a new face: Rosalinda Cannavò, for the first time as a talk show host.

“This is definitely my first experience as a host, as I have had never had a role like this and, I confess, I was terrified at the beginning. But the CasaChi team made me feel at ease and I’m melting, indeed, I’m really getting a taste for it and think, maybe one day, I could be a presenter! Last year I was inside the House, and this year I’m at CasaChi and have to be impartial: I would like to make judgments, but I try not to step too far out of my role. Certainly, having been in the game, I can identify nuances that others might miss so I can share them with our followers. Obviously, I have my favourites, but you will find this out in the course of the episodes, I’ll find a way to make you understand … “, said Rosalinda Cannavò.

However, the presence of the former contestant is not the only novelty. For this edition, the talk show schedule has been enhanced with even more dynamic and engaging formats and content: Chi Backstage, which shares with the public the previews, the background and the highlights of #GFVIP in the form of short videos on Instagram and TikTok; Chi è Chi #stories, with presentations of all the show’s contestants curated by the editorial staff, which in just one week reached 1 million views; and the exclusive #Copia il look (Copy the look), to replicate the outfits of both stars and commentators.

And then there is also space for guests from the world of show business and entertainment, such as the new commentators Adriana Volpe and Sonia Bruganelli, and unpublished content and interviews for this new edition of CasaChi, which in the first two weeks has already recorded a doubling of video views on its social media channels compared with 2020.

The episodes of CasaChi #GFVIP 2021 Edition will be broadcast from Tuesday to Friday, with daily appointments in video talk or live social formats, on Chi’s Instagram and Facebook channels – where Italy’s most widely read people magazine has a fan base of 850,000 users (Source: Shareablee, August 2021) – and, thanks to an exclusive agreement, is also available on the Mediaset Infinity platform.

A sponsorship format has been developed for advertisers which guarantees visibility in the social media content published by Chi and which includes media planning with guaranteed reach. In addition, it is also possible to develop ad hoc communication projects with the involvement of influencers, selected for a tone of voice that is in line with the brand.

Making its debut this evening, CasaChi is a new social media talk show social conceived by Chi, that every week will bring together special guests in the exclusive salon of the magazine edited by Alfonso Signorini, to follow and discuss the new series of Grande Fratello Vip. Who will win? Who will go to the vote? What dynamic will emerge between the contestants? In each episode CasaChi will play an active role in the debate, with curiosities, behind the scenes features, forecasts and fun.

The CasaChi salon will welcome an alternating series of protagonists from GFVip: from the show’s presenter Alfonso Signorini, to the commentators Antonella Elia and Pupo and contestants from the last series. In the studio will be Chi journalists Azzurra Della Penna, Valerio Palmieri and Gabriele Parpiglia, moderated Gilberto Savini.

Guests of the first two episodes, together with the host Alfonso Signorini his two commentators, will be the winner of the last series Paola Di Benedetto and one of the most-loved couples that were born during the  programme, Luca Onestini and Ivana Mrázová.

The new Chi format will, of course, include unseen backstage footage and a gossip corner, where secrets will be revealed about what is really going on inside and, above all, outside the house.

“CasaChi is a unique opportunity to discover what is really happening behind the scenes of TV’s most popular reality show, also the things that the cameras never show you. We will give people the latest news, previews and scoops about the contestants and you can hear comments and confessions from GFVip live in viva voce from the commentators, the winners and the protagonists of previous series. Only on CasaChi!,” explained Alfonso Signorini, editor of Chi.

CasaChi #GFVip will be available every Tuesday and Thursday on the Facebook and Instagram profiles of Chi, where the brand reaches a community of more than 650,000 followers. Moreover, the social media profiles of the magazine also offer extra content, such as surveys, quizes, stories, behind-the-scenes coverage and video clips with interviews with contestants and the public.

An unmissable appointment for fans and an opportunity to get a close-up look at the show business and entertainment personalities that every week animate the pages of their favourite magazine. The new Chi format will also offer partners new communication opportunities that align with the exclusive world that revolves around Italy’s most widely read people magazine.

The project has been developed thanks to the partnership with Orogel, Italy’s leading producer of frozen vegetables, grown directly by the company’s 1,616 associated farms, operating exclusively in the most fertile areas of Italy. Quality, flavour and wellbeing are the basis of all of the Orogel recipes that allow the contestants of GFVip to enjoy healthy, light and tasty cooking.