Corri con noi

Donna Moderna: the third edition of Corri con Noi kicks offi in 12 cities and 2 final challenges

The project is aimed at women who run or walk for networking and improve their self- belief Among the many new features this year. 3 new cities, a challenge in Europa and the big event in the desert

Corri con noi (Run With Us) the big project aimed at women who run and walk to keep fit, network and improve their self-belief today kicks off in twelve cities and with two final challenges.

Developed from an idea by Donna Moderna, the Mondadori Group brand and leader in the women’s segment, the previous editions of the initiative met with great success and, in fact, in 2019 attracted over 1000 subscribers in 9 Italian cities, with 270 training sessions and 45 participants in the final challenge in Morocco.

“With ever bigger numbers and enthusiasm, in just three years Corri con noi has become a gym for sisterhood and female emancipation and we are delighted to include another three cities in the project,” declared Annalisa Monfreda. 

Donna Moderna aims to continue to reinforce the community that rotates around a passion for running, given that running is not just a sport but a way to help women become more conscious of their potential, their strengths, make them feel more secure, improve their mood and keep day-to-day stress at bay. It is also an activity that is accessible to everyone and has the capacity to regenerate energy all while in the company of like-minded people.

This year 12 Italian cities will participate in the training sessions: Catania, Florence, Lecce, Milan, Naples, Padua, Palermo, Parma, Pescara, Rome, Turin and Verona.

Participants will be divided into 3 groups, according to their level of fitness, and followed by qualified coaches, with whom they can log their progress with regular checks. Each city will have its own ambassador who will engage and motivate the participants by sharing their efforts, progress and the values of aggregation of Donna Moderna.  The programme will include one weekly training session and, to introduce participants to trail running, i.e. running in a natural environment, they will be able to take part with a team from the magazine in two challenges: the final challenge in the desert and, for the first time this year, a new spring challenge in Europe.

To sign up to become a member of the Donna Moderna  runner crew all you need to do is go to the platform Each subscriber will receive a welcome kit with a T-shirt, bag and personalised Corri con noi bracelet.

You can follow the entire initiative  on all of the brand’s social channels with the official hashtag #corriconnoi. Plus, week by week, the magazine will also cover the training sessions with a photographic report.

The web site, with the special will provide users with all the necessary information and advice, as well as details on how to sign up for the stages and to take part in the two big challenges.

Plus training tips and suggestions for all experienced and aspiring runners.

Initial Partners of the initiative areSCARPA® Italy’s leading producer of technical sports shoes with the Spin Ultra model for trail running; GARMIN world leader in GPS technology for sport, fitness and the outdoors; Mediterranea Cosmetics with its line of cosmetic products for skincare and bodycare; Lauretana producer of Europe’s lightest mineral water;  SIXTEMLIFE® with Benped® that includes advanced technology product for the well-being of the foot.

The print, web and social campaign has been curated by Hunbranded.

Donna Moderna, Italy’s leading women’s network, is an ecosystem that through the magazine, web and social channels, embraces a digital audience 14 million unique users every month (Source: Comscore December 2019) and reaches 3.5 million readers per month (Source: Audipress 2019/2) to which is added over 1.3 million fans on Facebook, over 500,000 followers on Twitter and 430,000 on Instagram.



Donna Moderna launches “Corri con noi” (Run with us)

  • An initiative dedicated to women who want to start running, those you already run and want to improve and expert runners who want to share their passion and experience
  • The project, which will start in March and run until November, includes training sessions around the country, the possibility of enrolling for national competitions and a final challenge in the Moroccan desert

Donna Moderna, the Mondadori Group brand that is the market leader in the women’s segment is launching Corri con noi (Run with us).

After the great success of the Donna Moderna Negev Adventure – an initiative aimed at women who wanted to overcome their running limits– the brand aims to strengthen the community that revolves around a passion for running. But why running? Because it is not just a sport, but a way of helping women to become more aware of their potential, their strengths and make them more safe, improve their mood and stave of day-to-day stress.

If you want to be a part of the Donna Moderna runner crew and find a group of friends to run with, from this month, Donna Moderna has organised: training sessions in 8 Italian cities, the opportunity to enrol in national races and to join together to face new challenges, as well as the chance to participate, with the magazine’s team, in a concluding run, the Iriki Adventure in Morocco.

“Running offers a great way to build self-esteem and discipline. When done in a group, as well as being much more fun, it helps us to understand how every obstacle is easier to overcome when there are two or more of us. Run with us is an important chapter in the path of female empowerment that we are pursuing,” declared Annalisa Monfreda, editor of Donna Moderna.

The training sessions around the country will start on Monday 25 March in 8 Italian cities: Milan, Turin, Padua, Parma, Pescara, Napoli, Catania and Palermo. In each city there will be an opportunity to compare yourself with one of the five runners from the Donna Moderna Negev Adventure who have become the ambassadors of the initiative: Elisa Adorni, Arianna Bianchini, Eleonora Suizzo, Francesca Valassi, and  Federica Verdoya.

The athletes will be able to share with participants the emotions of their efforts, their development path and the aggregation values of Donna Moderna. The programme includes a total of 28 training sessions in each city (from March to mid-July, and from September to November).

Participants will be divided into four groups based on the level of preparation and followed by a qualified coach, and will train regularly from wee to week.

Enrolment (which costs a total of €35 for 28 training sessions, plus a medical certificate), gives you a kit with personalised Corri con noi  T-shirt and bag, as well as ad hoc per discounts for enrolment in a 5 national runs for all levels and the chance to join together to create a team spirit across Italy (28 April Padua Half Marathon, 11 May Capo D’Orlando, 13 July Bettelmatt Val Formazza, 6 September Roma by Night and 22 September Hipporun Torino).  In addition, it will also be possible to sign up for the Morocco run at favourable conditions.

The final challenge, will take place in the Moroccan desert from 19 to 30 October: 50 miles among the dunes of Erg Chegaga with four stages, on different terrain every day. Challenging , undulating tracks, constantly changing horizons, breath-taking sunsets: this is the experience that participants can expect by taking part in the run.

The 2018 ambassadors, along with the five new names that the brand will identify across the arc of this year’s initiative, and the editor of Donna Moderna, will be the ‘godmothers’ of the initiative.

The Iriki Adventure is open to all women, both experienced runners and beginners, all you need is a valid medical certificate at enrolment. Four days will be dedicated to the run and two to discovering the territory.

You can follow the entire initiative on all of the brand’s social channels with the official hashtag #corriconnoi. Plus, the magazine will also report on the training sessions and the national runs.

The web site, with the special will follow the training sessions around the country, with full information about signing up for the different stages and to take part in the Moroccan experience, bringing the excitement and emotions of the runners to life with live coverage.

The print, web and social campaign has been curated by Wave Maker.

Donna Moderna, Italy’s leading women’s network, is an ecosystem that through the magazine,  web and social channels, embraces a digital audience 13 million unique users every month (Source: Audiweb TDA November 2018) and reaches 3.5 million readers per month (Source: Audipress 2018/II) to which is added over 1.1 million fans on Facebook, over 500,000 followers on Twitter and 142,000 on Instagram.

Running with us as partners in the initiative: HS Sportswear, with the Heart and Soul clothing collection, designed and made in Italy, and which combines fashion design with the most advanced technologies in the production of technical fabrics for sport; Salvelox with Salvelox patches and its line dedicated to the feet; Tescoma a world leader in the kitchen utensils market with the Purity line of drinks bottles perfect for sport.”

The project is open to all companies interested in contacting a female audience in process of aggregation and empowerment alongside Donna Moderna.