Mondadori buys Design d’Autore
An international social system leader in design with 3.8 million fans on Facebook and 130,000 on Instagram
With this operation the design brands of the Group will amplify their audience on social media
Design D’Autore, the leading international social system for design is to become part of the portfolio of digital brands of the Mondadori Group, the biggest and most varied in Italy with an overall monthly audience of around 16 million unique users.
Founded by architect and designer Ornella Sessa – who will continue to oversee the content with a careful search for and selection of international excellence in interior design, architecture, art, technology and innovation –Design D’Autore is made up of a team of designers and experts with a storytelling ability. The signature style is based on the highest aesthetic values, on emotional design and its many faceted aspects: innovative ideas and projects, stories of entrepreneurial excellence, market trends, new talents and much more.
Followed by more than 3.8 million fans on Facebook and 130,000 on Instagram, Design D’Autore reaches some 10 million people around the world and generates 2 million interactions and 5.4 million video views every month.
This operation is further confirmation of the growth path that Mondadori has chosen in the digital market. In fact, the acquisition of Design d’Autore will consolidate the Group’s positioning in the design and interiors sector, in which it is already the leader thanks to a hub featuring a number of authoritative and successful brands, including Icon Design and Interni, and will markedly expand the audience on social media with effective synergies between the upscale brands.
Moreover, with the inclusion of Design D’Autore in the Mondadori Group’s portfolio of brands, the advertising sales company Mediamond, is launching a new native advertising offer for design that will integrate the social system with editorial products, providing partners with new opportunities to increase the effectiveness of their communication and reaching also an international target of professionals and others.