Rizzoli Education launches the “Glow Up” empowerment campaign
An initiative promoting gender equality and inclusiveness in the school textbook publisher’s sales force
Rizzoli Education reinforces its commitment to gender equality and inclusiveness with the launch of the Glow UP empowerment campaign for its sales network.
The initiative has two key goals. The first is to continue interpreting and concretely implementing the Manifesto for gender equality and plurality launched in 2021, promoting the values of multiculturalism and the coexistence of different generations; principles the publishing house has always supported, inspiring not only its editorial and educational offering but its work environment.
The second main goal is boosting self-confidence among the people forming the Rizzoli Education team: highly qualified professionals with certified know-how whose work provides teachers with top-level assistance every day.
With Glow Up, the Mondadori Group publishing house wants to “add glow” to the value of the people in its sales network and establish the conditions for casting light on these people’s “unique”, specific talent, boosting their sense of belonging and fidelity.
In addition, the company wishes to develop an increasingly inclusive workplace where everyone can express their own qualities in the best possible way, creating a system capable of attracting the new generations, who are increasingly sensitive to these issues.
Rizzoli Education’s empowerment campaign will begin with a series of events focusing on women, promoting the affirmation of an increasingly feminine and inclusive leadership style in its sales network. The pillars of this process, which will be the focus of a series of webinars, meetings and events, are three keywords: education, to generate awareness of one’s own value, flexibility, to support women making important life choices, and confidence for development of personal skills.
The first event – intended for women in the publishing house’s sales network – featured Francesca Rigolio, Chief Diversity Officer and Head of Human Resources in Trade Education Books for the Mondadori Group, with Alessandra Andriani, partner and general manager of the consulting firm MCA, and Annalisa Aceti, Rizzoli Education Sales Manager. The themes discussed at this inspirational meeting included career, power, language and stereotypes that can represent obstacles for gender equality.
Rizzoli Education‘s Glow Up campaign will continue throughout the year 2023 with monthly initiatives for the entire sales network to boost self-confidence and the ability of members of the publisher’s sales staff to respond to the new challenges of the market.