The digital brands of the Mondadori Group are making their debut on Google Play Edicola, the Google app that makes it possible to access free and paid subscriptions to magazines, blogs and newspapers and read the content optimised for use on smartphones and tablets.
The sites already available and enhancing the Google Play Edicola include: Casabella, CasaFacile, Donna Moderna, Focus, Focus Junior, GialloZafferano, Grazia, Icon, Icon Design, Il mio Papa, Interni, Nostrofiglio, Panorama, Panorama Auto, Sale&Pepe, Starbene, Tustyle, Tv Sorrisi e Canzoni.
Users will have access to a portfolio of brands that are reference points in key sectors such as women’s titles, cooking, health and wellbeing, with an offer of news ranging from interiors to fashion, news and entertainment, on an advanced technological platform that makes it even easier and quicker to read the content. Among the various functions, users can keep up to date using a combination of leading titles on local news and personal interests, access articles also offline or save them to read later. The sites can be added to a list of favourites that are constantly updated and the content can be easily shared.
Inclusion on Google Play Edicola further expands the distribution of the content of the Mondadori Group content, Italy’s biggest traditional publisher and leader also in digital, with a multibrand and multichannel offer that can count on around 16 million unique users every month (Audiweb View unique total audience, August 2017) and a community of 30 million users of Facebook and 14 million on Instagram every month.