Grazia Factory

The digital excellence of the Mondadori Group features in a multibrand campaign and the main B2B events on the sector in 2018

2018 has been a year full of initiatives and events for the digital brands of the Mondadori Group, which confirms its position as Italy’s leading publisher on the web with an audience of 26.5 million unique users every month and 4.2 million daily users (Source: Audiweb Total Audience – September 2018).

From Giallo Zafferano to, Donna Moderna to Starbene Grazia and Nostrofiglio, Mondadori’s digital portfolio offers the country’s richest and most varied range. A model based on innovation and continuous expansion that leverages engagement and emotional communication with readers, with the aim of transforming traditional magazines and web sites into multimedia brands.

As the leader in the highest value sectors of the market, including women, food, health and parenting, Mondadori’s 30 digital brands are a point of reference for the passions of online Italians and are able to respond to the needs and interests of users – who are increasingly the protagonists of content – and advertisers, and now well-established as synonyms of authoritativeness also in the context of B2B.

This is also demonstrated by the new multi-subject communication campaign, which celebrates with visuals and emotional headlines the particular strengths of Giallo Zafferano, Donna Moderna and Grazia. These three brands each communicate appeal, beauty and style, offering advertisers the opportunity of reaching millions of users and readers thanks to the visibility of their channels, where they stand out with monthly audiences of, respectively, 14 million, 13 million and 3 million unique users (Source: Audiweb Total Audience – September 2018).

The campaign, conceived and developed by the agency Casiraghi Greco&, has been planned across sector-focused print and digital media and foresees out-of-home advertising activities in strategic areas of the city of Milan and digital out-of-home advertising at Linate airport and key points in the metropolitan area using the 11 plants of the iDD Magazine circuit: from Piazza Gae Aulenti to Via Tortona, Piazza San Babila and CityLife.

The Mondadori Group confirms its role as the primary interlocutor for the digital world also at the leading B2B events. The Group was present at the latest edition of the IAB Forum with a stand dominated by a large central carousel, thematic activities and two workshops in which Giallo Zafferano and Grazia Factory were able to present their respective business models to leading players in the sector: a “merry-go-round of emotions” which, in line with the communicative mindset of the Group’s digital properties, generated over 1,500 contacts in the two days of the fair.

Giallo Zafferano, recognised by the ComScore report “The Food Sector in Italy 2018” as the brand in the Food Lifestyle category with the highest reach compared with the top European sites, and was also the special partner of the second edition of Netcomm Focus Food, a key event for the digital evolution of the Food & Grocery sector

The very recent Giallo Zafferano–branded ApeCar has also made a tour of the most important media centres in Milan, offering breakfast ot some 1,200 advertising professionals

On 17 December the brands of the Mondadori Group will facilitate exchange between emerging digital talents during the StartupItalia! Open Summit 2018, the event that  promotes the sharing of ideas and new collaborations between the founders and developers of start-ups, companies and investors.