Italian magazines

Tv Sorrisi e Canzoni Enigmistica: the first quiz and games weekly from Sorrisi

A million copies of the first issue, an exceptional free gift with Tv Sorrisi e Canzoni, Telepiù e Guida Tv

This week sees the launch of Tv Sorrisi e Canzoni Enigmistica, the first quiz and games weekly from Tv Sorrisi e Canzoni, edited by Aldo Vitali.

The new magazine, which is aimed at all crossword, quiz and games enthusiasts, carried the Sorrisi logo, a brand that is a point of reference in the world of entertainment, and market leader with a readership of 2,372,169 (source: Audipress 2017/I) and a circulation of 559,310 copies (source: Ads April 2017).

The first issue will be on newsstands from Tuesday 4 July, exceptionally a s free gift for readers of Tv Sorrisi e Canzoni, Telepiù e Guida Tv, with a total print run of 1 million copies.

The second issue will go on sale, as a stand-alone product, on Tuesday 11 July, with a special launch cover price of €0.50 cents.

“For ages readers have been asking for a magazine featuring crosswords, quizzes and puzzles. This is why we have put together a new weekly that in addition to all of these also retains its link with Sorrisi and the world of entertainment, which is a feature of some of the new games. And with the arrival of the holidays we wanted to offer a gift to all our readers, because there’s nothing better than exercising the mind for relaxing and improving the memory,”  declared the editor of Tv Sorrisi e Canzoni Enigmistica, Aldo Vitali.

With a total of 48 pages in full colour, and a format of 19×23.5 centimetres, which is practical both for the home and outdoors, the magazine will every week feature 100 games: ranging classics such as general-knowledge crosswords, quizzes, sudoku, word-frames, enigmas, and humorous cartoons, as well as new games based on television, music, the cinema: “Telequiz”, “Le canzonissime” and “Ciak si gira”.

A special communication campaign has bee organised for the launch using TV, newspapers, weeklies, radio, the web, point of sale posters and visibility at leading large-scale retail outlets.

The creativity, based on the claim “Il Big Bang dell’Enigmistica, la nuova origine del divertimento intelligente”, was developed by the agency White Label.

Editorial development by Tv Sorrisi e Canzoni Enigmistica and managed by PRS Editore.

Chi Summer Tour 2017 takes in the most chic beaches

Milano Marittima, Poltu Quatu, Forte dei Marmi and Santa Margherita Ligure: these are the 4 stages of the new Chi Summer Tour 2017

Chi Summer Tour 2017 will also be a TV format to be broadcast during the summer on Canale 5

After the great success of the previous edition, Chi – Italy’s most widely-read people weekly, edited by Alfonso Signorini – will once again be the protagonist of Chi Summer Tour, an event that during the month of July will take in some of the most exclusive Italian seaside resorts. The tour starts on Saturday 1 July in Milano Marittima, before proceeding, on Saturday 8 July, to Poltu Quatu, on Saturday 15 July to Forte del Marmi and ending up, on Saturday 22 July in  Santa Margherita Ligure.

This year’s four stages will offer a unique opportunity to experience close up the exclusive world of Chi, to meet the editor and the many guests taking part in the event.

Each stage of the tour will open in one of the best beach clubs in each location with a spectacular showcooking demonstration by the renowned chef Andrea Berton and presented by Claudia Galanti. The action will then move to one of the main squares with Caffè d’autore, an encounter with some of the Mondadori Group’s most important authors such as Luca Bianchini, Francesco Sole and Francesca Vecchioni, and the event will conclude with an exclusive talkshow with Alfonso Signorini who will entertain the public along with a range of important guests, including Mara Venier, Alessio Bernabei and Gemma Galgani.

But the great news about the 2017 edition of Chi Summer Tour will be its reinvention also as a TV format to be broadcast from July on Canale 5. As well as covering the best moments of each stage of the tour, each episode will be part of an exciting overview of the summer of celebrities. In addition to the editor, Alfonso Signorini, there will be many other protagonists in this adventure, including regular guests such as Gabriele Parpiglia, the social faces of the YouTubers Matt&Bise, as well as Laura Cremaschi, from the game show Avanti un altro and and Desirèe Popper, formerly from the TV show Uomini e Donne.

With this new format the advertising sales company Mediamond has been able to offer the market an opportunity to exploit the multichannel nature of its network with customised projects organised across the different platforms.

Chi Summer Tour has been organised thanks to the support of: Samsung, Orogel and Caffè Borbone.

Chi Summer Tour 2016 & 2017

Casafacile stars in the reality show “Cambio Casa, Cambio Vita” broadcast by La5

Andrea Castrignano and CasaFacile have produced the first “four-handed” before & after, transforming the home of a young couple

For its 20th anniversary CasaFacile s going on TV. In fact, the Mondadori Group magazine will be the star of an episode of the docu-reality show Cambio Casa, Cambio Vita which is broadcast on the Mediaset channel La5.

In February CasaFacile began an exceptional casting initiative among its readers, a great many of whom put themselves forward as candidates for a complete relook overseen by Andrea Castrignano and the CasaFacile team. An authentic four-handed ‘before & after’ that will be on newsstands in the July issue of CasaFacile and on air on La5 with Cambio Casa, Cambio Vita.

“The ‘before & after’ format has been a CasaFacile classic for more than 10 years and we are delighted to be able to take it on TV: it has been a wonderful opportunity to collaborate with Andrea and the Cambio Casa, Cambio Vita! team,” said the editor of CasaFacile  Giusi Silighini.

Andrea Castrignano and Vanessa Pisk (a special correspondent of CasaFacile) transformed a dated apartment belonging to the grandparents of a young couple into their ideal home. and the result is an unusual mix of  surprising country chic, and a combination of the inimitable taste of Andrea Castrignano and the  ‘CasaFacile style’.

The episode of Cambio Casa, Cambio Vita, which will air in primetime on 27 June on La5 at 11.15 pm (and repeated on 1 July at 1.00 pm; 2 July at 3.30 pm; and on 4 July at the end of the subsequent episode), well tell the story of the apartment – and that of the lucky protagonists. And in the issue of CasaFacile on newsstands from 5 July the Prima&Dopo feature will be completely given over to the restyling of the apartment, with extensive details and curiosities for readers.

Spy, the magazine “that puts its nose in other people’s business”, launches in Italy

  • An idea of Alfonso Signorini, to be edited by Massimo Borgnis
  • A total print run of 2 million copies for the first 4 issues

On newsstands from tomorrow, Friday 23 June, Spy, a new magazine that will reveal the secrets of the Italian star system.

This new launch will expand the Mondadori Group’s portfolio of brands with a popular weekly characterised by a distinctive formula and positioning compared with what is currently on the market. Spy will be the only magazine to reveal the un-confessed and un-confessable secrets of celebrities, in a tantalising and biting style.

“The recent months have been a very exciting period for our magazines. We are the market leader, with a market share of around 32% and our portfolio of brands is continuing to expand,” declared Carlo Mandelli, the Mondadori Group’s general manager of Magazines Italy. We have launched a new magazine – Giallo Zafferano – re-launched others, alongside growth in digital where we are now Italy’s leading publisher with around 17 users per month. Spy will further extend our offer with a new product, aimed at a broad base of readers, interested, as the magazine’s claim clearly states, in “a magazine that puts its nose into other people’s business”, and discovering, in a tantalising and biting style, what goes on behind the scenes in the lives of TV personalities, the stars of TV series and the protagonists of reality and talent shows.

Spy is the result of a project that we have developed with the aim of offering, in addition to Chi – Italy’s leading people magazine –  an innovative new weekly with a strong identity, but always faithful to the editorial quality that characterises all of the Group’s brands,”  Mandelli concluded.

Spy is based on an idea by Alfonso Signorini, the editor of the weekly Chi: “Spy has a dual mission: to inform and entertain. It is a decidedly well informed magazine, thanks to an editorial team and collaborators that have spent their lives behind the scenes or working also, though not only, in the entertainment world, though not only,  and hearing, every day, news and “rumours” from the inside. The news and rumours that fill the magazine, from the first to the last page. And doing so in an entertaining way, not taking itself too seriously and not being the fountain of absolute truth, clear in the knowledge that the world is never just black and white, but an infinite range of colours,” said Signorini.

Edited by Massimo BorgnisSpy digs into the life of celebrities, revealing unexpected stories that focus on the personalities of the moment who most enthuse the Italian audience. Among the topics in the first issue: Stefano De Martino is the new sex symbol of the summer and Kate’s red light friendship that is making the Queen tremble. But also: The media war between Maria De Filippi and Stefano Gabbana and Corona is released from prison, marries Silvia Provvedi and changes his life.

In addition to the news, inside Spy, readers will find columns and features dedicated to cooking, fashion, beauty and TV programmes.

A massive launch plan has been put together to support the new magazine: for the first four weeks, Spy will have a total print run of 2 million copies, alongside a communication campaign starring Alfonso Signorini.

The TV commercial – which will be aired throughout the summer – with a surprising and ironic tone, sees Alfonso Signorini during an original “confession”, that he feels the need to reveal, in the new Spy, all of the VIPs’ most hidden secrets.

The campaign, developed by Twin Studio, is articulated across various media.

Spy will enjoy major communication support with a multi-brand approach on all media: in addition to TV (Mediaset channels), an important radio campaign (R101, Virgin, Radio Italia, 105) is planned, as well as the Mondadori Group’s print titles, and promotion at points of sale, on the web and social networks.

Digital communication is strong with a video strategy with a display campaign on Mondadori’s women’s websites with 24 million impressions and buzz marketing activities on Facebook with a number of celebrity teaser videos.

Videos, revelations, and previews will be shared on the Spy fanpage

After the launch. at €0.50 €, the cover price of Spy will be €1.

“With Spy, Mediamond, the advertising sales company, will extend its offer also to the most popular product categories, which occupy a highly active segment,” said Davide Mondo, chief executive of Mediamond. “The market has responded very positively to the launch of Spy. The first issue has collected 54 advertising pages and we already have a great response for the 3 subsequent issues. This confirms our idea that Spy is the right product to complete our already extensive portfolio,” Mondo concluded.

Nasce Spy, il magazine che si fa i fatti degli altri

Icon: “Style Rock”, a special edition to celebrate 10 years of Virgin Radio

The new issue is on newsstands to coincide with Pitti Firenze and the men’s fashion shows in Milan

A 52-page special featuring style, music, places and stories with an entirely rock-based focus; a portrait of a giant of world cinema, Christoph Waltz; an unexpected and exclusive visit to the Vatican’s historic tailors, an exploration of the secrets and rituals of the Papal dress code. All this, and much more, in the new issue of Icon, on newsstands and in digital from 13 June, and coinciding with the 92nd edition of Pitti Immagine Uomo in Florence (June 13-16) and the fashion shows of Milano Moda Uomo (from 16 to 20 June 2017).

A special issue, during the two unmissable appointments for men’s fashion, where the Mondadori Group’s upscale men’s magazine, edited by Michele Lupi, will be among the protagonists.

STYLE ROCK – Virgin Radio’s historic pay-off is also the name of the radio’s playlist that has revolutionised Italian radio broadcasting with an unmistakable style and is now preparing to celebrate its first 10 years. But on 13 June, “Style Rock” will above all be the name of an exclusive supplement with the new issue of Icon, that as a stand-alone takes an “iconic” look at the world of rock. A world that has “influenced everything in the past 40 years, from fashion to design, to cinema and photography, as well as cars,” says Icon editor Michele Lupi, explaining the genesis of the Special Issue. “When we realised that Virgin Radio was about to celebrate its 10th anniversary, we immediately thought of a collaboration that would be good for both of us. I talked to the whole radio team, with my old friend Ringo and Paola Maugeri. It seemed clear to everyone that the combination of Icon and Virgin could be a natural evolution of a common way of interpreting style.”

“When Mondadori asked us what we thought of a new project involving our Virgin Radio brand with Icon,” said Paolo Salvaderi, chief executive of RadioMediaset, “we immediately saw an opportunity to further strengthen our leadership in the radio market through the most successful male-oreinted editorial product in the print media market. I want to thank Michele Lupi and Mondadori for having created a product that is truly consistent with our positioning, with the established quality and innovation for which Icon is known.”

The cover of the first issue of Style Rock celebrates the legendary “stud”, an element that has come in and out of fashion from the 1950s to the present day, without ever losing its somewhat fetishist appeal for entire generations dedicated to the cult of rock. Inside the magazine, an event exhibition celebrating the great years of Guns N’ Roses, the band currently on a successful and historic reunion tour. But also an exclusive interview with Paul Weller, an authentic British national institution and cross-over composer; a portrait of Thurston Moore, the “serial experimenter” far from the mainstream and historic guitarist of Sonic Youth; and a  focus on vinyl, with the most popular records and stores where to find cult classics.

The advertising sales company Mediamond has attracted a large number of companies and brands, who share the magazine’s and its readers rock spirit, and who themselves represent style icons in their respective segments, including Moto Guzzi and Woolrich. “Style Rock is an idea that we really liked from the start and on which we have worked closely with the publisher,” commented Davide Mondo, chief executive of Mediamond. “It’s a project that has enabled us to experience a happy contamination between media of great editorial consistency and to offer our customers a new and unique product. Thanks to targeted distribution, Style Rock is also perfectly in line with clients’ communication needs. Indeed, we are already working on a second issue.”

The main cover of Icon, meanwhile, features Christoph Waltz, the Austrian actor who conquered Hollywood thanks to Tarantino, with two Oscars as the best actor not in a leading role, two Golden Globes for supporting actor and two BAFTA awards, for Inglorious Basterds and Django Unchained. Inside the magazine there is also an unusual visit to three historical Roman tailors that make clerical clothes and vestments, a discovery of the key figures in the Vatican boutiques and the secrets and rituals of the papal “dress code”.

To mark the 92nd edition of Pitti Immagine Uomo, the new issue of Icon will have a special distribution on 13 June at the Central Station in Milan on the platform for the Frecciarossa trains departing for Florence, confirming the important role of events for the brand’s identity.

Il Mio Papa: a Spanish edition for the world’s first weekly magazine dedicated to Pope Francis

Il Mio Papa, the world’s first weekly magazine entirely devoted to Pope Francis is coming to Spain, thanks to an agreement with the publishing house Romana Editorial.

The new international edition of the Mondadori Group title, now available also in Spain, will be monthly and will retain the vibrant, high impact and colourful layout, with a rich selection of photographs, that characterises the Italian edition of Il mio Papa, edited by Aldo Vitali.

The editor of the Spanish edition Carmen Magallón commented: “I am thrilled by the magnificent collaboration with Mondadori, that I thank for the realisation of this project. I am convinced that, together, we will do a great job and serve the aim of spreading the message of Pope Francis by taking it not only to an audience that loves printed magazines, but also, thanks to the digital format, to young people.”

The Spanish edition of Il mio Papa is published under licence by Romana Editorial, with the collaboration of UCV, Università Cattolica in Valencia, that has supported the publishers in a project that already includes a number of books about Pope Francis.

Donna Moderna presents two days dedicated to beauty

Treatments, workshop, talks, all free and open to the public

Milan, 20 and 21 May, Bagni Misteriosi

Donna Moderna, the women’s weekly edited by Annalisa Monfreda, always sensitive to issues related to the world of women, has announced the Donna Moderna Beauty Experience, two days entirely dedicated to beauty; one of the topics of most interest to the magazine’s audience.

On 20 and 21 May, the Bagni Misteriosi (Via Carlo Botta 18, in Milan), will become an exclusive “beauty centre” and theatre of a range of activities organised with Garnier and Lancôme, involving all participants and free of charge.

“For years, Donna Moderna has promoted an idea of ​​beauty that today is, finally, a trend: i.e. beauty as authenticity and the courage to be oneself, but also beauty as a commitment and care,” said Annalisa Monfreda. “To talk about and practice this philosophy, during a weekend open to all our readers, is an extraordinary opportunity. And I’m sure all those who come to our Beauty Experience will go home with a clear personal beauty mission in mind,” the editor concluded.

For this weekend in May, readers and users will be able to take part in more than 230 initiatives: including Beauty Bars, Beauty Workshops, Beauty Treatments, Beauty Talks and  a Yoga Lounge.

Any revelations? At the beauty bars, instead of enjoying culinary delights, visitors can sample creams, facial beauty treatments, masks and hair care shampoos with Garnier and try perfumes and the latest make-up with Lancôme.
Expert make up artists will demonstrate how to enhance beauty thanks to the Lancôme make up school, in a number of meetings and workshops about skin, hair colouring and hair care with Garnier.

Having a direct experience, relaxing and trying new things are the keywords of the Donna Moderna Beauty Experience.

The Donna Moderna Beauty Experience will take care of  ‘its women’ for two days, with innovative body and face remodelling treatments, but also a perfect hairstyle and a tint in the nuance that best suits each woman. By booking your ‘beauty moment’ online at, readers and users can ensure their free beauty appointment.

At the Bagni Misteriosi everyone will have the opportunity to attend the Beauty Talks in which Annalisa Monfreda will talk with exceptional guests about relevant issues related to the world of beauty. And during the day there will also be Mini Beauty Talks: briefings and short talks during which the partners of the initiative will look at issues such as authentic beauty and the links between food and beauty.

“We are delighted that the L’Oréal Group has joined this initiative that is so important for us,” said Davide Mondo, chief executive of Mediamond. “The creation of great joint events, like the Donna Moderna Beauty Experience, is one of the evolutions of the role of today’s advertising companies. And “joint” means that this type of operation is the result of collaboration between publishers, advertising companies, clients and partners. And, not least, the advertisers. In fact, they are the ones who determine the success by participating and getting involved in the proposed activities. It is a paradigm shift that is giving us great satisfaction, and an area where we want to continue to work,” Mondo concluded.

Donna Moderna, Italy’s leading women’s publishing network, is an ecosystem which, through the magazine, web and social channels, embraces an audience of 11.2 million net contacts, between readers and users (Source: Audipress 2016/3 and Audiweb February 2017) able to expand and develop further thanks to this type of activity around the country. The magazine currently has some 4 million monthly readers with a circulation of 230,000 copies. Meanwhile, has 8.2 million unique users (Source – Audiweb View February 2017), 500,000 followers on Twitter and 580,000 fans on Facebook.

On 20 and 21 May, participants will also be able to take and receive a beauty snapshots, practice yoga, learn new relaxation techniques and watch a ‘real women’ fashion show.  In addition, a photographic exhibition dedicated to the magazine’s cover protagonists, portraits of real women who represent the brand’s idea of beauty and a number of dance and music shows. In fact, with Donna Moderna you can also attend the live concerts of three musicians at Milano Piano City – the annual event that on the weekend of 19, 20 and 21 May will transform the city into a musical stage.

The hashtags for the initiative are: #dmbeautyexperience and #dmbex.

At, users can keep up to date with all the beauty appointments scheduled during the event, book their beauty appointments and find information on how to reach the location.

For those who will not be able to attend the event, there will be a chance to follow live coverage of some of the activities on Donna Moderna’s Facebook profile and on Twitter with live tweets on both days. All of the beauty tips will also be reported in the magazine feature dedicated to the event with photos, videos and stories by the title’s journalists.

The Donna Moderna Beauty Experience has been organised thanks to the support of the main sponsors Garnier and Lancôme and additional sponsors including:  Instax Fujifilm, Acqua Mood and Natura Buona by Spumador, YogaEssential and Caffè Pellini.

The communication campaign in support of the Donna Moderna Beauty Experience has been organised by Hunbranded, and planned on print, web and social channels.

The event is organized by Adverteam.

Chi gets a facelift and is enhanced with more content

New features include: an extensive fashion & beauty section and new columns accessible also using the augmented reality app

Chi, Italy’s most popular people magazine – with 2.2 million readers (source: Audipress 2016/III) – will appear on newsstands this week in a renewed and enhanced form. The Mondadori Group magazine edited by Alfonso Signorini, had reinforced the fashion & beauty and introduced  new columns that are accessible using the augmented reality app, “Gruppo Mondadori AR+”, available for both iOS and Android, the provides access to videos and other additional content and enables users to interact with other active users.

“With this operation we want to consolidate and reinforce an already highly successful formula,” Gianluigi Piccinali, brand manager for entertainment. “Chi has long been a point of reference when it comes to celebrities and scoops and, from today, it will be an even more complete women’s title, rich in content, useful, amusing and able to meet the all-round needs of readers. Plus, thanks to augmented reality, it will be the first magazine in Italy to “expand” the experience from the page to a smartphone, or similar device, thanks to exclusive multimedia content,” Piccinali concluded.

The new section “In Stile Chi” will be a fixed appointment for readers, a fantastic window on all that’s new in the world of fashion (looks, collections, accessories, catwalks) and beauty (make-up, treatments, hair, trends). Lots of pages to get a feel for the glamour inspired by celebrities and breakthrough stars.

The columns of the magazine – the most widely-read in Italy by those who make buying decisions (1.4 million, source: Audipress 2016/III) – have been expanded and, alongside the most popular, a number of new columns have been added, such as “Wellness”, with exercises and advice on how to keep in shape and the best wellbeing products. There is also a new Food sectionwith a recipes by a famous chef and lost of tips on preparing vegetarian and traditional dishes, as well as surprising cocktails.

An entire section is also dedicated to culture and leisure, with indications about which exhibitions to see, the ideal books for a trip or a relaxing weekend, as well as newly released music, museums, food fairs, openings and much more.

In rotation, there will also be columns on Travel, Animals and Must Haves, featuring all the current season’s trends.

The Mondadori Group strengthens its leadership in food: a unique portfolio of brands for variety and range

• A total audience of 9 monthly contacts, between readers and users
• A growing market share that reaches 70% in terms of circulation
• Advertising: +30% also thanks to the success of Giallo Zafferano

On the strength of a range of consolidated brands, covering all segments in the food area and reaching varied and loyal targets, over the years the Mondadori Group has been able to innovate and enrich the offer of its food system, while reinforcing its leadership in both magazines and digital.

Among the brands in the portfolio are thee historic titles that this year are celebrating important anniversaries: Sale&Pepe, for 30 years a refined, gourmet; Cucina Moderna, the market leader that for 20 years has offered useful and practical recipes; and Cucina no problem, for 15 years a simple, but never banal ally in the kitchen.

The offer is completed by Guida cucina, a source of everyday recipes for the family, and two recent arrivals: the web site Cookaround, a point of entry into the world of cooking and everything that surrounds it, and Giallo Zafferano, a young and “social” crossover brand, Italy’s leading cooking site, now also available on newsstands.

A continuously growing system of brands that, in addition to print and digital, also promotes events and courses led by professional chefs at the Scuola di cucina di Sale&Pepe, launched in the heart of  Milan from the experience of the upscale monthly.

The launch of the new magazine Giallo Zafferano – an operation that for the first time has seen the creation of a print magazine from an already leading web brand – will also strengthen the market share of the Mondadori Group in the food area, taking it from 54% to around 70% in terms of circulation.

The first issue of Giallo Zafferano, with a launch campaign that can count on an initial fan-base that is already strong on social media , sold around 450,000 copies separately or in combinations with some of the Mondadori Group’s other magazines.

A multi-brand e multi-channel offer that enables the food system to reach a combined total audience of almost 9 million contacts every month between readers and users (source: Audipress 2016-III and Audiweb, February 2017).

This success with the public has also been accompanied by an excellent response from advertisers, allowing the food system managed by Mediamond to record, in the first 4 months of 2017, an increase of 30% in sales compared with the same period of 2016, thanks also to the launch of Giallo Zafferano.

New York Architects Star in Material Immaterial 2017

Interni and the Italian Consulate General in New York present a meeting between the italian design system and design in the United States

The protagonists will include two of the world’s most interesting architecture studios based in New York: BIG - Bjarke Ingels Group and SHoP Architects

With the success of the exhibition event MATERIAL IMMATERIAL, INTERNI confirms its role as a strategic communication vehicle in the world of international contemporary design by organising in New York on the occasion of  NYCxDESIGN, the important design event organised every May in the city – with the Italian Consulate General in New York, a meeting to celebrate the relationship and synergies between the Italian design system and design in the United States.

A talk, entitles New York Architects Star in Material Immaterial, will take place on Friday 19 May, at 6 pm, in the historic consulate building at 690 Park Avenue.

The protagonists of the meeting will be two partners from two of the world’s most interesting New York-based architecture studios: BIG – Bjarke Ingels Group and SHoP Architects, both present this year at the INTERNI exhibition event with two projects, the lighting installation Quick brown fox jumps over the lazy dog (created by Artemide) and the pavilion in terracotta extrusions Wave / Cave (created by Metalsigma Tunesi, NBK Keramik). After an introduction by Francesco Genuardi, the Italian Consul General in New York, and Gilda Bojardi, editor of INTERNI, the two studios will talk about their experience during the Milan Design Week, focusing on the personal and professional dynamics during their installations and the increasingly growing value of the FuoriSalone phenomenon, an urban fringe event conceived and developed by INTERNI in 1990 that, together with the ‘official’ Salone del Mobile, has helped to make Milan the unchallenged capital of international design.

The two studios will be supported by Carlotta de Bevilacqua, vice-president and CEO of the Artemide Group and Carlo Geddo, CEO of Metalsigma USA, who will talk about the synergic relationship between designers and industrialists that underlies the projects put on show by INTERNI. Talking parts in the talk as a special guest will be Mauro Porcini, SVP and Chief Design Officer of the American multinational PepsiCo, who will talk about the current scenario of Italian creativity in the United States, how Italian design is perceived in the US and current prospects for collaboration between the two countries.

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