Lorenzo Baglioni

New record for Studenti.it: 3.6 million unique users during the week of the maturità

800,000 views for Maturandi, the anthem of the Maturità by Lorenzo Baglioni feat. Studenti.it

340,000 users reached with the live streaming of the event La notte dei Maturandi

Studenti.it, the Mondadori Group brand, leader in the Italian educational sector with 4.3 million unique users per month (Source: Audiweb, March 2019), has recorded an excellent performance on both the site and on social networks during the period of the 2019 Maturità (Italy’s final high school exams).

Supporting students in their studies for more than 20 years, also this year Studenti.it ran non-stop coverage of the exams from 7 am to 8 pm, with real time updates, comments from tutors and experts and mock exams, as well as interviews with students outside schools before and after the written tests, and reaching an absolute record level of traffic. The Maturità Special on the site from 17 to 23 June was followed by 3.6 million unique users, +14% compared with the previous year, with 77% access from smartphones (Source: Google Analytics).

In the first week alone after its release,  the video of Maturandi, the anthem of the 2019 Maturità by Lorenzo Baglioni, an exclusive co-production with Studenti.it, recorded over 800,000 views across all social platforms and on the web site.

An authentic anthem for the students involved in the exams that the artist presented during an event entitled La notte dei maturandi, on Tuesday 18 June at the Mondadori Megastore in Piazza Duomo and in live  streaming on Facebook and YouTube. Some 340,000 people saw the live social coverage of the special talk show presented by Lorenzo Baglioni and the content creator Lea Cuccaroni, with very special guests, such as the influencer Ludovica Pagani, the face of TV’s Le Iene Matteo Viviani, the scientific YouTuber Adrian Fartade, the comedian Filippo Caccamo, the presenter Andrea Delogu, and Alessandro Sansone, the speaker from Radio 105, the media partner of the event, who shared anecdotes, suggestions and advice on the eve of the first written exam.

On the Facebook page, which has 482,000 fans, the Studenti.it team coordinated a group dedicated to the 2019 Maturità with 36,000 subscribers and where students could exchange ideas and useful information about the exams.