LYR

Drawing on the experience of ALI Promozione and Libromania, LYR emerges as a new force in book promotion.

LYR’s goal is to bring out the strengths of the two Mondadori Group networks operating in editorial promotion, managing them under a single strategy designed to offer publishers a service that is even more effective, wide-reaching and forward-looking.

The name LYR, inspired by a stellar system, symbolically reflects the union of distinct entities and expresses the mission of the two networks that make up this new organisation: to work together, while remaining complementary, to create value across the entire book supply chain.

The strengths of LYR:

• A focus on independent content, strong relationships with publishers, deep knowledge of the local market and creativity – thanks to a young, dynamic team and a portfolio of established projects that have helped ALI Promozione (now renamed Alpha) stand out on the market to date.
• A team with over thirty years’ experience across multiple sales channels and Libromania’s proven expertise in online retail (now renamed Epsylon), a long-established organisation supporting both general and specialist publishers.

LYR project also brings a number of new initiatives, shaped by close dialogue with the book industry and its key players:

• A focus on different customer segments: ensuring the right book reaches the right bookseller, through a structured and motivated organisation designed to map and manage the offer effectively.
• Local development and engagement: supporting bookshops, libraries and schools in their book choices, fostering collaboration and shared success.
• Investment in tools and content: creating new resources and formats for publishers, agents and booksellers.

LYR will also develop new projects and strengthen a range of existing activities, including management consultancy services, sales tools, initiatives for schools and libraries, and tailored content for publishers and bookshops. Among the new developments are the upcoming Risguardi initiatives – the magazine created and produced by ALI Promozione for booksellers and bookshops – along with the associated nationwide festival, which will launch in October.