Mediafriends

Ti racconto un sorriso: the charity initiative promoted by Mediafriends and Mondadori returns for the sixth year running

In bookshops from 29 November Ti racconto un sorriso (Mondadori, pp.60, €19) is a book and CD of short stories presented by six famous faces from television which has been put together to contribute to the appeal promoted by Mediafriends (the charity association created by Mediaset, Mondadori and Medusa), which this year is in favour of the Centro Benedetta D’Intino.
The book features seven tales, based on true stories, is illustrated by Paolo D’Altan and read, on the accompanying CD, by voices from R101: Cristiano Militello, Paolo Cavallone and Sara, Marco Balestri, Lester and Paolo Dini, Federico l’Olandese Volante, Chiara Lorenzutti and Alberto Davoli, Tamara Donà and Tamy T.

The first six tales all have a happy ending and are taken from stories of children in difficulty who, in different parts of the world, thanks to the help of the various associations supported by Mediafriends, have managed to regain their smile and the hope of a better life. Only the last story is still waiting to have its happy end.

Also this year, the stories are introduced by six personalities from the world of entertainment who have enthusiastically taken part in this charity effort: Enrico Brignano, Piero Chiambretti, Rita dalla Chiesa, Alessia Marcuzzi, Alfonso Signorini and Silvia Toffanin.

Porceeds from the book will be donated to Mediafriends Onlus which this year is supporting the Centro Benedetta D’Intino, the operating structure of the Fondazione Benedetta D’Intino, founded in 1992 by the Mondadori, D’Intino and Formenton families, in memory of Benedetta, who died at the age of fifteen months due to congenital heart diease.
The Centre works to guarantee a future for children with physical, psychological and social difficulties and operates in two sectors: psycho-therapeutic services, which helps children from birth with emotional problems, and, augmented and alternative communication services, which supports children and adolescents with serious communicative difficulties.
The aim of the Centro Benedetta D’Intino in Milan is also to consolidate in the daily lives of these children the results achieved by the Centre, with specially trained staff who continue to provide families, school mates, teachers and friends with the necessary support. Through its web site, www.mediafriends.itwww.mediafriends.it, Mediafriendswill publish the results of the progress being made and the use of the funds provided by the book.